If you’re a YouTuber, then you know the importance of monitoring your channel to see whether your marketing efforts are working.
You’ll also know how hard it is keeping tabs on every small change that happens. It’s all consuming.
Perhaps you already have the YouTube studio app downloaded to help you monitor and manage YouTube analytics e.g seeing how many subscribers you’ve gained or lost in a given week.
But what if you want to monitor a competitor’s YouTube? You can’t with the native YouTube analytics tool, it’s not possible.
So what if we told you there is an easy way to monitor your YouTube channel… and your competitor’s channel… and it can give you real time results… Automatically.
Meet Visualping.
Visualping is a website and browser extension that allows users to track changes on social media platforms like YouTube for just about any text, visual, and formatting change you specify.
From monitoring your YouTube audience, to comparing subscriber growth, to tracking number of viewers watching a particular video, not to mention keeping an eye on other channels. Visualping alerts you to every change that happens.
In this article, we’ll cover everything from the importance of monitoring YouTube channels for changes, to the limitations of YouTube analytics and YouTube studio app, and share with you why Visualping is the most effective YouTube channel monitoring tracker tool.
Are you ready for more effective YouTube channel monitoring? Let’s get to it.
If you use YouTube to reach your audience, monitoring the platform is essential.
The problem is, YouTube is enormous and complex.
YouTube is home to over 2.1 billion monthly active users, uploading videos and commenting on other videos all day, every day.
This can make it difficult for you to keep up with all the activity happening on the platform. But fear not.
Visualping automatically tracks every YouTube video you want to monitor, as soon as it goes live, sharing any and every change as it’s made, directly to your inbox.
The native YouTube analytics tool is a powerful way to understand how your channel is performing and whether you’re achieving your goals.
However it has some serious limitations:
In order to understand how well your YouTube videos (or campaigns) are doing, you need to track data over time, to see the long-term effects of your videos and track their performance: i.e. how many unique viewers they have, the traffic sources, impressions, click through rate etc.
And while there’s no better source than YouTube analytics for this kind of information, it’s not as granular as you might need.
Sure, it has all the necessary metrics: views per day, average view duration and retention rate among them. But here’s where things get tricky: YouTube analytics are only available for 90 days after they’ve been uploaded onto your channel or page.
So if you’re trying to get an accurate picture of how your channel is performing across multiple videos, longer than a 90 day period, you can’t.
Not to mention, there’s a data delay of approximately two days.
With Visualping you can track changes for as long as you like. And you can get updates as often as every 5 minutes.
Another limitation with Youtube’s own analytics is that there’s no way to visualize your channels growth over time.
You don’t have full oversight of subscriber data, for example, you can’t see how many subscribers you’ve gained since launching your channel, or how many views you’ve accumulated in a given month.
There’s also no way to compare yourself against other channels or even against your own best performance.
With Visualping you can.
Youtube analytics won’t give you insights on other YouTube channels.
Visualping allows you to compare yourself against other channels, by tracking any visual changes to their channel - new posts, new subscribers, new videos, engagements etc.
Plus you can get updates as frequently as every 5 minutes if you need.
This allows you to see where they have the competitive edge, or where there’s a gap for you to exploit.
YouTube is an incredibly powerful platform for marketing, here are some key YouTube metrics that you should be tracking to see how your channel is growing over time, or to monitor to see how the competition is doing…
Video views per day is a good metric to track because it’s one of the first indicators of a channel’s popularity, and it can also be used to predict future growth.
If you’re comparing channels, this can give you a clearer picture of how each channel’s performance stacks up against one other.
This is the overall time that viewers have spent watching your videos. This metric can tell you how many people are viewing your content and give you insight into how they’re engaging with it.
Total watch time is an important metric because it tells you how much of your content users are actually watching.
Total watch time doesn’t include views of thumbnails or preview videos, so it gives you an accurate picture of how much of your actual video content is being consumed by viewers.
You can easily find out the number of subscribers your channel has by looking at the analytics section of YouTube.
If you have an idea in mind as to what kind of content you want to create, it’s important to know how many subscribers each video will attract.
For example, if your goal is to drive views with funny content, keep track of which types of videos have performed best in terms of views and engagement (i.e., shares and comments).
Subscriber growth rate is the most basic growth metric. It’s also the most important, because it shows you how quickly your channel is growing in terms of subscribers.
This metric can be used to see how your channel is growing in relation to other channels, as well as whether your subscriber growth is healthy.
Channel comments are a great way to see what your viewers are saying about your channel and top videos.
You can use channel comments as a KPI to show how engaged your audience is with the content you’re producing.
Click-through rate (CTR) is the number of clicks you get from your video divided by the number of views.
This means that if you have 10,000 views and 5,000 people clicked through to your website, for example, then your CTR would be 50%.
CTR can be used to measure the effectiveness of your video’s call to action. If a user watches a video but doesn’t click through and take any further action, it may mean that your CTA isn’t strong enough or doesn’t appear clearly enough in the video itself.
“One way to improve the CTR of your videos is to work on your best thumbnails. Thumbnails work well when they have bright colors and high contrast, including a face. To measure the success of your thumbnail, the most interesting data is the click-through rate related to the number of impressions. Once you’ve figured out which style works best, try to incorporate it into all of your videos. But change it from time to time: novelty very often catches the eye.” says Ilija Sekulov from Mailbutler.io.
Tracking metrics allows you to determine if your videos are working.
You can also use these metrics to gain better insight into how your channel is growing and whether or not people are watching more content from you in general.
By tracking your competitors as well, for things such as: number of subscribers, high performing videos, engagement i.e. likes, dislikes, comments, how often they post new content, how often they react to comments (or not), can help you get a better understanding of how you’re doing, and how and where you can improve your video strategy.
So you know why you need to monitor your YouTube channel performance and your competitors' YouTube performance. But how can Visualping help you?
Well, with Visualping you get to choose precisely what information you want to track.
To get started:
Enter the URL of the YouTube channel you wish to track into Visualping’s home page.
You can copy and paste, or manually type the URL in. Click Go.
Decide which part of the page you want to track.
You can either choose to monitor a specific area of your chosen YouTube channel by selecting ‘all page’ in the ‘screen’ menu of the ‘Advanced’ section on your dashboard, or manually highlight all of the page.
What type of monitoring do you want Visualping to do - visual, text or HTML?
Visual comparison: track visual changes to each YouTube channel and provide side by side snapshots of the same area.
Text comparison: track all text updates i.e. video descriptions, showing you the changes in context.
HTML comparison: monitor actual content changes, as opposed to just page layout changes.
Tell Visualping where to send notifications. If this is your first time using Visualping, this action will create an account for you.
Click on the link that is sent to your email address to activate your account.
How often do you want the channel crawled? You can choose from every 5 minutes up to every week.
We will notify you, via email, as soon as any changes are detected.
Once you’ve signed up, we’ll automatically add all of your YouTube channels you’re monitoring into one dashboard.
In your dashboard you will find a list of all channels being monitored by yourself or other users who have given you access rights to their accounts.
You’ll see that everything is set up in vertical columns so it’s easy to see what’s happening across all of your channels at once.
From here it’s easy to add any number of YouTube channels that interest you, as well as view all of their changes in real time.
You can see, at a glance, what visual changes have happened. For example, you can see which videos have been published recently, how many views they’ve received, the number of total subscribers from each channel as well as any new likes, comments, or over time.
Visualping is a cloud-based website monitoring tool that allows users to track, for free, any website or web page for changes.
Visualping allows you to monitor your YouTube channel and stay up to date with every change that happens.
You can also track the competition too, and see how often they’re posting, and even what they’re saying.
Native YouTube analytics are great for getting a snapshot of your channel performance but not much else. They don’t give you vital information about other channels and the changes they’re making.
To get these insights, you’ll need a website monitoring tool like Visualping to track any changes and keep you informed of how they’re doing.
Did you know, you can also use Visualping to monitor other social media sites too? So if you use Instagram or Facebook, don’t forget to check them out as well.
Happy YouTube Channel monitoring!
Sign up with Visualping to automatically monitor any social media page and get notified of the latest updates.
Sign up with Visualping to automatically monitor any social media page and get notified of the latest updates.
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