Wikipedia is an essential promotional tool for businesses. According to SEMRush, Wikipedia ranks among the first two pages for 15.4 million keywords. It routinely ranks for the first 2-3 keywords on the first page of Google.
Wikipedia content is largely crowdsourced. As a result, your page can be modified by anyone. As such, you may not always be aware that your Wikipedia page has been modified and this sometimes can have disastrous consequences.
What if there was a way to get notified every time someone edited your Wikipedia page? What if you could receive a change alert from Wikipedia whenever your page or even a competitor’s page was modified? What if you can just monitor Wikipedia pages in general? As it turns out, you can with change detection tools, like Visualping.
The first step is to assess how Wikipedia page change alerts might fit into your online presence in search results. Establish to your team why you need a Wikipedia page, as well as monitoring system in place for all your online properties, including your Wikipedia page.
To determine if a page or article is necessary, Wikipedia uses the “notability” test. Simply, notability implies that your topic deserves notice, due to its relevance, popularity or the like. Once you have determined that you need a Wikipedia page, it is important to make sure you have a system in place for monitoring edits.
Below are some reasons you need to implement change monitoring:
Visibility: Wikipedia is the 5th most visited website with an average of 16 billion pageviews per month. It is typically part of the top three search results on a Google search results page, making it your customers’ go-to source for information. Additionally, Wikipedia is one of the sites Google relies on to create the Knowledge Panel on the right-hand side of a results page. In other words, there is a high probability that your customers and prospects are viewing information related to your Wikipedia page, including the negative ones.
Wikipedia Defacement: A competitor using tactics may decide to update your company Wikipedia page with inaccurate information. If this were to happen, you need to be able to see the changes before a customer gets to it.
Sabotage: Like a competitor, a disgruntled former employee or angry customer may choose to leave a negative comment on your Wikipedia page as revenge. This could lead to potential loss in revenue, if other customers stumble upon the damaging content.
Media Exposure: Your page could be picked up by a media outlet researching your brand for a story. Even if you are not seeking external coverage, a journalist covering your industry might choose to cite your company and end up spreading incorrect information.
Once the damage is done, it is often more difficult to reverse. The goal is to get ahead of these issues and prevent inaccuracies from hurting your brand.
Here are some steps you can take to stay on top of your Wikipedia change alerts
Staying on top of your change alerts does not have to be a painful, manual process. Online alert tools, like Visualping, conveniently notify you when there is a change on any website that matters to your business.
Visualping is one of the world’s leading change detection tools, with over a million users. Visualping also features different ways to monitoring your pages, from visual to text to elements. For our case today with monitoring changes on your Wikipedia page, using Text Compare will be the best.
You are now ready to start monitoring changes on your Wikipedia page. You will need to confirm your email to ensure Visualping deploys your change alerts to the correct inbox with your permission. Once that is completed, you will receive an email notification the next time someone modifies your Wikipedia page.
The alternative to automated platforms like Visualping is a manual tracking process. It is a bit more time consuming, but you have the option to set up alerts natively via Wikipedia.
To do this, you create a Wikipedia watch list. The watch list allows you to organize pages of interest in the form of a list. When a change is made to the page (new content, title changes, content deletions, etc.), you are notified via your watchlist.
Recent changes to your pages, such as page migration, also appear on your watch list. You will be able to see when the title of a page on your watch list has changed, as the old title will be moved to the new one.
Watchlists are private. So, no user (not even Wikipedia administrators) could see what is on your watch list.
If you want an automated means of tracking your Wikipedia page, Visualping is your best bet. It is very easy to set up. (Simply follow the steps outlined above). Visualping gives you customized options (frequency, format, and more) and allows you to track specific pages. Plus, it streamlines the alerts in your inbox.
It is important to note that Wikipedia change alerts are not provided for specific pages. Instead, you are notified every time there is a change on any page on your watch list. If you miss an email notifying you of a change or fail to visit the page, no additional notifications are sent for that change. You may still visit the page and view the edit-summaries to see any changes since your last visit.
With Visualping, you can track specific URLs, automate your change alerts and monitor page modifications with ease.