What is Social Media Monitoring and Why is it Important?

In an era of increasing social media usage, brands must invest in social media monitoring to understand how their brand is perceived by customers and competitors. This practice involves tracking conversations, mentions, and trends across various social media platforms and using this data to create an effective social media strategy. By leveraging social media monitoring, brands can enhance their awareness, engage with their audience, and stay ahead of the competition.

Here is a list of the 5 best social media monitoring tools in 2025. This list includes a summary of each tool, key features and the pricing.

Best Social Media Monitoring Tools in 2025

Visualping

Visualping is an AI-powered website monitoring tool that can track any webpage and notify users of changes. For social media monitoring, it can track competitors' follower counts, posts, comments, and more. Visualping also searches for specified keywords and notifies users of new content or changes, whether that be for the business itself or competitors. Its AI can summarize the changes and determine their importance based on user specifications.

Key Features:

• Checks for changes on web pages every 2 minutes and notifies users
• Easy-to-use tool providing summaries and relevance of changes
• Can monitor any webpage, including Instagram, Facebook, and TikTok etc

Pricing:

To access all of the key features business accounts start at $100/month for 2K checks and go up to $250/month for 50K checks. Customizable plans are available based on business needs.

Phlanx

Phlanx is a social media monitoring tool that tracks engagement, brand mentions, and competitor activity on major social media platforms like Instagram, TikTok, X (Twitter), Twitch, Facebook etc.

Key Features:

• Provides customer insights, including legitimate followers and demographic breakdowns
• Gives engagement rates on posts to support creating a social media strategy

Pricing:

Subscription plans range from $30/month to $90/month.

Critical Mention

Critical Mention is a real-time social media monitoring tool that tracks brand presence, mentions, and keyword usage on Instagram, X (formerly Twitter), Facebook, and YouTube. Users can analyze this data in a comprehensive dashboard.

Key Features:

• Evaluates whether brand mentions are positive or negative
• Shows platform traffic breakdown and demographic activity reports

Pricing:

Contact Critical Mention for a customized pricing plan.

Social Blade

Social Blade provides user statistics, including posts, followers, and following accounts on major social media platforms like Instagram, Facebook, TikTok etc. It offers live follower counts, content uploads, views, and more.

Key Features:

• Creates statistical reports and graphs based on user account data
• Compares accounts within the Social Blade database to create rankings in categories such as subscriber rank and country rank

Pricing:

Basic plans start at $3.99/month, with premium plans available at $99.99/month.

Agorapulse

Agorapulse monitors social conversations, follower engagement, and business performance. Users can set filters to track mentions about themselves and their competitors and get notified based on these filters. Agorapulse is compatible with platforms like Instagram, YouTube, and TikTok.

Key Features:

• Allows users to schedule posts and centralize comment moderation in a user-friendly dashboard
• Provides sentiment breakdown of brand mentions to understand social media reputation

Pricing:

Plans start at $49/month and go up to $119/month. Customizable plans are available based on user needs.

Social Media Monitoring Tools: Final Thoughts

Investing in the right social media monitoring tools is essential for any brand looking to enhance its online presence and maintain a competitive edge. By leveraging these tools, businesses can gain valuable insights, engage effectively with their audience, and make data-driven decisions to improve their social media strategies.

Happy monitoring!