Competitive Promotion Monitoring: How to Keep Tabs on Competitors’ Deals, Discounts, and More

Your customers always want the best price, but how can you make sure you’re giving it to them? Letting competitors undercut your prices could lead to disaster, but manually keeping track of everyone else’s prices isn’t possible. What you need is automated competitive promotion monitoring.

Through competitive promotion monitoring, you can ensure that your products are always positioned to capture maximum market share and drive business growth.

Understanding competition in your market at all times gives you the edge you need to develop the best strategy for your own pricing and promotions.

How to Keep Tabs on Your Competitors’ Deals, Discounts, and Other Promotions as They Happen

Of course, you can’t check every competitor’s website for pricing on every product multiple times each day. You need the right pricing intelligence strategy to keep tabs on deals and discounts in other ways.

You can take advantage of several tools and other methods beyond checking website pages.

Keep Tabs on Their Website and Track It for New Changes

Monitoring your competitors’ websites is vital for staying up-to-date on their deals and promotions. First, you can monitor individual product and pricing pages to watch for changes. You can also watch their homepage, news, or blog section for updates. Many business owners have a promotions section or page as well.

Checking multiple pages from multiple competitors every day would be excessively time-consuming, so you need a solution that provides some automation.

Visualping is a perfect example. It lets you receive updates on any changes to specific areas of competitor websites.

Insert Yourself into Your Competitor’s Sales Funnels

Your competitors likely rely on a variety of different sales funnels to promote their businesses. These funnels are meant to distribute information to customers as effectively as possible, so they’re a great resource for learning more about your competitors' promotions.

Acquiring competitive marketing intelligence requires taking advantage of all resources. If your competitor has an email newsletter, sign up for it. They’ll provide plenty of information about key promotions.

Watching their social media and updates on their website is also critical. Over time, you can develop an understanding of your competitors’ strategies. Simply undercutting or matching their price at every turn isn’t necessarily the right move, but further insight can help you plan accordingly.

Set Up Google Alerts for Sales, Deals, Discounts, and Other Offers from Your Competitors

You can set up Google alerts to receive updates on new deals with competitors. Google Shopping provides built-in tracking for specific products, enabling you to monitor pricing with the same tools consumers use to stay up-to-date on discounts and offers.

However, the Google alerts method has its limitations. If your competitor doesn’t appear under Google Shopping, this solution won’t work. Price tracking is also limited to the U.S. only, which leaves you out of luck if your business is located elsewhere or has competitors spread throughout international markets.

Use Visualping to Track Your Competitor’s Websites to Get Notified ASAP When a New Promotion Is Announced

Visualping is an intuitive tool that lets you automate the task of tracking your competitors’ websites.

Using Visualping couldn’t be easier. Simply select the area of the website you want to follow, then turn on email notifications so you’re alerted when changes occur, keeping you in the loop and saving you valuable time.

You can sign up for Visualping for free and start monitoring your competitors’ pricing in minutes. Setting the specific frequency for updates lets you receive information at the pace you need to inform your pricing strategy.

Visualping is widely trusted to deliver accurate and up-to-date tracking. More than 250,000 organizations across 185 countries rely on the precise and effective monitoring Visualping offers.

How to Use Visualping to Watch Your Competitors’ Pricing Pages for New Sales and Discounts

Visualping is a streamlined and versatile tool that makes monitoring your competitors’ prices easy. You don’t have to worry about what’s happening in the back end. Instead, you only have to focus on the area where pricing is listed.

Visualping lets you monitor changes based on visual differences, so any update to pricing provides an automated alert. When your competitors’ pricing updates as sales or discounts come into effect, you can find out fast and take action accordingly.

Step 1: Copy the URL of Your Competitor’s Product Listing or Pricing Page, Then Paste It into the Search Field on Visualping’s Homepage

Using Visualping doesn’t require any particular technical expertise. All you need to do to get started is enter your competitor’s web page URL into the search field on Visualping's home page. You don’t even need to sign up to get started.

Step 2: Select the Relevant Part of the Page that You Want to Monitor

We make targeting the specific areas you want to monitor easy with our visual selection tool. Simply choose the part of the screen that contains the price to track that area for any changes.

Step 3: Select How Often You Want Visualping to Notify You of New Changes to the Page

Once you’ve specified part of a page for tracking, you can set a custom frequency for updates. Monitor competitor price strategy at any frequency you choose with weekly, daily, hourly, or more momentary updates.

Step 4: Enter the Email Address Where You Want to Receive Alerts

To complete the setup process, enter the email address where you want to receive alerts. You’ll receive updates notifying you when changes occur at the frequency you set previously.

Step 5: Check Your Email to Complete the Visualping Signup Process

You’ll receive an email detailing how to set up your Visualping account. The enclosed link lets you set your password and access your user dashboard, where you can view and make changes to what you’re tracking.

Get Ahead of the Competition with Visualping

To increase your market share, you need to know what your competitors are doing.

You can take advantage of various resources, including your competitors’ own materials, to achieve competitive promotion monitoring. However, the best solution is to let Visualping handle it for you automatically.

With Visualping, you’ll receive automated notifications whenever pricing information on your competitors’ websites changes. Our streamlined interface lets you simply select the area of the screen you wish to monitor, although our advanced features provide further specialization for the tech-savvy.

Get started with Visualping for free today and take advantage of competitive intelligence solutions to drive your business.