Meta’s Upcoming Privacy Policy Update Will Use AI Chats for Ads

Summary: Meta is updating its Privacy Policy to use AI chat interactions across Facebook, Instagram, Messenger, and WhatsApp to personalize recommendations and ads. The change, effective December 16, 2025, marks the first time a major platform will leverage active AI conversations for ad targeting at scale. Users won’t be able to fully opt out, though certain sensitive topics like religion, health, and politics are excluded from targeting.

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Welcome to Freshpings, a content series by Visualping.

Important stories and interesting insights often start with a small, quiet change on a website, a new line in a policy, a deleted name, or an updated price.

In this series, we'll share some interesting web changes detected via Visualping and explore the bigger story they might be signalling.

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What changed?

On Oct. 7, 2025, Visualping detected a change to Meta’s current Privacy Policy that showed a notice of a new update to the policy.

The new notice states that Meta will "start using interactions with AIs to personalize experiences and ads" and links to the upcoming policy, that will go into effect on December 16, 2025.

This update, which was first announced by Meta on Oct. 1., also appeared as in-app notifications for Meta users on Oct. 7.

Check out the changes below, or on Visualping's platform.

Why this matters

Meta's new privacy policy update marks a major expansion in how Meta uses personal data, and a key moment in the evolution of AI-driven advertising.

Starting December 16, 2025, Meta’s updated Privacy Policy will allow the company to use AI chat interactions, which encompasses all conversations users have with Meta AI across Facebook, Instagram, Messenger, and WhatsApp, to personalize recommendations and deliver targeted ads.

In practice, this means that if someone chats with Meta AI about hiking, they might start seeing more hiking-related groups, products, and ads.

Here are some more details on the new policy update:

• No full opt-out: Users who engage with Meta AI will not be able to fully opt out of their chat data being used for personalization. They can adjust ad preferences, but data from AI conversations will still be processed.

• Sensitive topics excluded: Meta says AI chats about topics such as religion, health, politics, or sexual orientation will not be used for ad targeting. However, those conversations may still be stored or used internally for product improvement.

• Cross-app data integration: If users link their Facebook, Instagram, or WhatsApp accounts, data from AI chats in one app may influence ads or recommendations in another.

• Expanded AI training use: The updated policy also clarifies that user-generated content, including public posts and AI chat data, can be used to improve Meta’s AI models.

• Regional carve-outs: Due to local privacy laws, the new AI data usage rules won’t immediately apply in the EU, UK, or South Korea for now.

Together, these updates mark the first time a major platform will incorporate active AI conversations, not just browsing or behavioral signals, into ad personalization at scale.

The shift raises new questions about user consent, transparency, and how “AI interactions” will reshape digital advertising.

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