What is Brand Intelligence?

Brand intelligence is all about understanding the story your brand is telling in the marketplace. It involves collecting and analyzing data to see how your brand is being perceived, what people are saying about it, and how it's performing compared to competitors. This could include everything from tracking brand mentions on social media to monitoring changes on competitors' websites.

Why is Brand Intelligence Important?

Having a clear picture of your brand's standing is crucial. Brand intelligence helps you stay ahead of the competition, respond to market changes quickly, and make informed decisions about your marketing strategies. It’s like having a real-time pulse on your brand's health, ensuring you can adapt and thrive in a constantly shifting landscape.

Check out these top 5 tools to elevate your brand intelligence strategy!

Visualping

Visualping is a website change monitoring tool powered by AI. It checks specified web pages for changes and notifies users when changes are detected. With AI capabilities, these changes are analyzed and summarized to indicate their significance to your brand, whether that be reviews, competitor brands, brand mentions, and more.

Key Features:

• Websites can be checked for changes as frequently as every 2 minutes, with immediate notifications sent to your email.
• Get notified when certain keywords, such as your brand name or target market, are mentioned on any webpage, including competitor websites and social media.
• A user-friendly dashboard that is extremely easy to use, with experienced customer support readily available.

Prices: Business accounts with Visualping start at $100/month for 2K checks and range up to $250/month for 50K checks. Custom pricing is also available based on business needs.

Qualtrics

Qualtrics helps organizations gather and analyze customer, employee, product, and brand feedback. It leverages AI to help businesses identify key drivers among stakeholders and conduct market research to increase market share and growth.

Key Features:

• Conduct surveys for research with ready-to-use survey templates and an easy-to-use interface.
• AI-powered visualization tools to derive insights into customers, employees, and brands.
• Integrates with business systems such as CRM, ERP, etc.

Prices: Contact Qualtrics to get an exact quote for your business based on your needs.

Brandwatch

Brandwatch is a social media listening platform designed to help businesses understand the conversations happening around their brand. It uses data-driven content strategies to help grow your brand's presence and engage more customers.

Key Features:

• Monitor all major social media channels, such as Instagram, Reddit, Facebook, etc., for mentions of your brand, trends, and sentiment analysis.
• Gain insights into audience demographics and behaviors, and manage data in a personalized dashboard.
• Identify and address PR crises in real-time.

Prices: Contact Brandwatch to receive a plan based on business needs.

Attest

Attest assists businesses in conducting consumer research by breaking down demographics, conducting surveys, and enabling data-driven decisions to better understand their target audience. Data can be visualized through a customizable and interactive dashboard.

Key Features:

• Compare responses of different groups, control survey samples, and observe trends over time in the research conducted.
• Strong customer service support to help fill knowledge gaps and receive advice from their experienced team.
• Surveys can reach 125 million people across 59 countries.

Prices: Attest has three different packages. Contact them to receive specific pricing based on your business.

Tracksuit

Tracksuit allows businesses to track their brand health and assess whether their marketing efforts are effective. Track conversion from awareness, measure growth in your category, understand market perception of your brand, and determine who to market to—all through a user-friendly dashboard.

Key Features

• See your brand health within 30 days of using Tracksuit, with daily insight updates.
• Track your brand in three steps: setup, survey, and insights.
• Utilize surveys to gather key brand insights from people around the world.

Prices: Contact Tracksuit to set up a demo and figure out pricing according to your business.

Conclusion

In today's fast-paced digital world, staying on top of how your brand is perceived is more critical than ever. By leveraging the right tools, you can gain valuable insights, track key trends, and make informed decisions that drive your brand forward. Whether you're monitoring changes, gathering feedback, or analyzing social media conversations, brand intelligence is the key to staying competitive and ensuring your brand's success.