Content Monitoring: How to Keep Tabs on Competitors, Vendors, & More

It’s important to always have a good idea of what’s going on in your market. New trends or sudden shifts can impact everything from sales and branding to customer support.

Content monitoring has become a popular approach for organizations that want to get a comprehensive understanding of their operational environment. And a solid content monitoring strategy isn’t complete without taking into account changes to web and product pages.

For companies that want to stay on top of the content put out by competitors, vendors, and others in the market, there are robust tools that can simplify the process. Visualping is a website change detection, monitoring, and alert system that makes it easier to do just that.

With Visualping, you’ll never be out of the loop, no matter how fast things change.

What Is Content Monitoring?

Digital marketing is a competitive field, and having a clear picture of what’s going on with all the content out there can help you make proactive decisions. That’s why content monitoring is so useful.

Content monitoring refers to tracking any business' online content. Simple as that.

Tools like Visualping are indispensable when it comes to tracking and monitoring websites, ads, social media, and other types of content.

Implement Content Monitoring Across a Variety of Channels

There’s a lot of information on the internet. Limiting your content monitoring to just a few channels can set you back when planning your marketing strategy. Looking at all the relevant sources will give you a more concrete picture of what’s happening.

For example, tracking everthing from paid ads and blogs with can give you an idea of how companies promote and sell their products. Similarly, you can track web pages, landing pages, and product pages to better understand how they communicate with their clients.

Gathering Competitive Intelligence via Content Monitoring

Looking across your industry and getting a picture of the products, prices, and marketing strategies your competitors use can be incredibly valuable. Leveraging content monitoring practices and techniques for competitive intelligence can give you a critical edge.

By monitoring competitor websites, blogs, social media, ads, and promotions, you’ll have a better picture of their brand’s positioning so you can plan accordingly.

4 Content Monitoring Tools

Content monitoring is a must for keeping up with the latest market trends. With so many things to consider, it’s essential to have a tool capable of monitoring all the conetnt for you.

Visualping

Monitoring multiple web pages on your own can be cumbersome. Fortunately, having a website change-monitoring tool capable of tracking changes will allow you to focus on your core business.

Visualping sends you an update for any web page or section of a page as soon as it detects a change, making it a cost-effective but powerful tool for monitoring web content.

The Search Monitor

The Search Monitor is a specialized SaaS platform for helping businesses spy on competitors, partners, dealers, affiliates, and more using a single tool. It simplifies the tracking and detection of brand violations that could damage your brand’s reputation with automated emails and alerts for violating vendors.

The Search Monitor is often used to detect keywords, geolocation intrusion, and unauthorized language in ongoing offers for your products or services.

BirdEye

BirdEye is a software that can aid in competitor monitoring, specifically product reviews from online users. It’s useful for finding and tracking reviews of your products across third-party vendors’ web pages or sales platforms.

With BirdEye, it’s easy to fix problems associated with poor customer experience from a third-party vendor, allowing you to mitigate potential damage to your brand.

SpyFu

SpyFu was created from the bottom up with competitive intelligence in mind. It tracks domains for keywords, rankings, ad buys, and other important content. SpyFu is perfect for monitoring your vendors, partners, and affiliates in one central location and can take much of the difficulty out of staying on top of your brand strategy.

How to Use Visualping for Content Monitoring

Visualping can be used to monitor a web page for changes, including:

• Home page updates
• Products and features
• Prices, sales, and discounts
• Customer reviews
• News and PR

Visualping’s automatic change-monitoring, detection, and alerts system will notify you whenever new information is published.

Step 1: Copy the URL of The Content You want to Monitor, Then Paste It into the Search Field on Visualping’s Homepage

To set up Visualping to track a piece of web content, you simply need to copy its URL. Next, go to Visualping’s homepage and paste it into the search field. You should now see the product loaded into the tool.

Step 2: Select the Part of the Page You Want to Monitor for Changes

Visualping allows you to precisely select which part of a page you want it to scan for changes, which helps limit the number of unwanted notifications you’d otherwise receive regarding unimportant changes.

Step 3: Decide How Often You Want Visualping to Notify You of New Changes to the Page

Now, you’ll need to let Visualping know how often to check back for updates. There is no cost to have the tool check back on a single page once a day, but you can also choose to subscribe to Visualping’s higher tiers to have it check back as often as every five minutes..

Step 4: Enter the Email Address Where You Want to Receive Competitor Price Alerts

Now that you’ve told Visualping how often to check back, you need to provide an email, so it knows where to send any notifications. Once you’ve created your account, you’ll be able to select from other communication channels if you like.

Step 5: Check Your Email to Finish the Signup Process and Start Monitoring!

For the final step, open the verification message sent to the email account you provided. It will contain a link that takes you back to your Visualping account to complete the verification and setup process. Now you’re all set to monitor this content.

Kickstart Your Content Monitoring Strategy Today

It’s not always easy to find accurate information related to partners, vendors, and competitors, but having a reliable tool can simplify the process.

Visualping is the most trusted content monitoring tool on the market, thanks to its simplicity and flexibility.

See for yourself how Visualping can improve your content-monitoring process. Try it free today!