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Latest updates to the 23andMe Pricing page

  1. Check
    5 days ago
    Change Detected
    Summary
    The shop page adds new navigation items Partner and Our Mission, and introduces a combined health-report category for Crohn’s disease, sleep paralysis, Raynaud’s syndrome and PTSD, including a September 2026 update and a Digestive & Gut Crohn’s Disease entry. The Education item and the standalone Sleep paralysis, Raynaud’s syndrome and PTSD entry were removed, consolidating related topics under the new category.
    Difference
    0.2%
    Check dated 2026-09-26T16:35:04.000Z thumbnail image
  2. Check
    12 days ago
    Change Detected
    Summary
    The 'see cart for details' guidance was removed from the 'each additional kit' promo line, leaving only the standalone phrase 'each additional kit.' This shortens the promotional text while keeping the discount reference visible.
    Difference
    0.0%
    Check dated 2026-09-19T17:48:39.000Z thumbnail image
  3. Check
    19 days ago
    Change Detected
    Summary
    Promotional offers for Premium Ancestry + Health were updated: new offers including 20% off each additional kit, exclusive buy-one-get options, and free shipping were added, while previous discount messaging and quantity/offer details were removed.
    Difference
    0.3%
    Check dated 2026-09-12T17:22:05.000Z thumbnail image
  4. Check
    25 days ago
    Change Detected
    Summary
    Discount and renewal pricing copy on the Premium Ancestry + Health page was updated to include promotional markers and a stated annual renewal price. These changes reorganize how pricing and promotions are shown to customers.
    Difference
    0.4%
    Check dated 2026-09-05T22:17:20.000Z thumbnail image
  5. Check
    33 days ago
    Change Detected
    Summary
    Labor Day promotion introduces a 55% discount with Original Price, Sale Price ($80), a limit of 4 kits, and an offer end date (Sept 7). It also adds 44 newly added Sarmatian and Hun-period Historical Matches in the Carpathian Basin (August 2026), broadening the historical data presented for Premium Ancestry + Health.
    Difference
    1%
    Check dated 2026-08-29T19:44:34.000Z thumbnail image
  6. Check
    39 days ago
    Change Detected
    Summary
    The page now highlights the Parental Inheritance feature and Premium Ancestry Parental Inheritance, explaining that you can see which parts of your DNA came from each parent. It also adds new Historical Matches like Beachy Head Woman and The First Colonists of St. Mary’s City, Maryland, and updates pricing to Premium Ancestry + Health renewals at $99 per year.
    Difference
    3%
    Check dated 2026-08-22T21:38:47.000Z thumbnail image

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