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Latest updates to the 23andMe Pricing page

  1. Check
    5 days ago
    Change Detected
    Summary
    New promotional pricing is added, featuring a Father’s Day 55% off offer with a $80 sale price and expiry date, along with an indicated original price. Older discount copy and promo prompts have been removed to align with the new offer.
    Difference
    1%
    Check dated 2026-06-12T12:26:19.000Z thumbnail image
  2. Check
    12 days ago
    Change Detected
    Summary
    The Health section of the 23andMe+ Premium page now lists additional report categories with counts (e.g., Weight & Nutrition 6+ reports, Allergies 3+ reports, Eye & Vision 3+ reports, etc.) and removes several specific reports (Simvastatin Medication Insight; Late-Onset Alzheimer's; Type 2 Diabetes; High Blood Pressure; Anxiety; Atrial Fibrillation), reflecting a reorganization of the available reports.
    Difference
    8%
    Check dated 2026-06-05T08:55:45.000Z thumbnail image
  3. Check
    19 days ago
    No Change Detected
  4. Check
    26 days ago
    Change Detected
    Summary
    New membership options are added (23andMe+ Premium and Total Health) with expanded health reports and services, including exome sequencing and biannual blood testing, plus updated pricing. Older promotional copy is removed, signaling a shift in how pricing and features are presented on the page.
    Difference
    45%
    Check dated 2026-05-22T10:06:57.000Z thumbnail image
  5. Check
    46 days ago
    Change Detected
    Summary
    Promotional messaging on the page shifts to a Mother's Day offer for 23andMe+ Premium with a 55% discount, a 4-kit limit, and a May 10 deadline, replacing the previous DNA Day offer that expired on April 26. A note indicating that a valid payment method is required at kit registration has been added.
    Difference
    0.7%
    Check dated 2026-05-02T04:19:26.000Z thumbnail image
  6. Check
    53 days ago
    Change Detected
    Summary
    The page’s membership offer section has been revised with updated promotion wording and pricing display (e.g., the “DNA Day” discount and sale pricing). Some partnership messaging text in the site footer/header navigation has also been changed, while no core plan features or medical/test details appear to be affected.
    Difference
    0.9%
    Check dated 2026-04-24T22:19:08.000Z thumbnail image
  7. Check
    61 days ago
    Change Detected
    Summary
    Promotional copy was added highlighting a 20% OFF offer, an exclusive buy-one-kit-get deal, and a 'Buy now' call to action with cart details; a previous line about the Total Health GLP-1s report and a 'Learn more' button were removed.
    Difference
    0.3%
    Check dated 2026-04-17T13:52:38.000Z thumbnail image

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