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Latest updates to the 23andMe Pricing page

  1. Check
    3 days ago
    Change Detected
    Summary
    Promotional copy was added highlighting a 20% OFF offer, an exclusive buy-one-kit-get deal, and a 'Buy now' call to action with cart details; a previous line about the Total Health GLP-1s report and a 'Learn more' button were removed.
    Difference
    0.3%
    Check dated 2026-04-17T13:52:38.000Z thumbnail image
  2. Check
    10 days ago
    Change Detected
    Summary
    Added a new Total Health report on GLP-1s with a 'Learn more' CTA. Removed promotional offer texts including '20% OFF', 'Exclusive Offer: Buy one kit, get', and 'Buy now'.
    Difference
    0.3%
    Check dated 2026-04-10T09:11:12.000Z thumbnail image
  3. Check
    17 days ago
    Change Detected
    Summary
    Added Trust Center, 23andMe Home, Enterprise Partnerships, and app store download badges (Google Play and Apple App Store) and displayed Current location: United States. Removed Security and Privacy links.
    Difference
    1%
    Check dated 2026-04-03T05:51:36.000Z thumbnail image
  4. Check
    24 days ago
    Change Detected
    Summary
    Sleep Paralysis report added (Powered by 23andMe Research) in March 2026. Gastroesophageal Reflux Disease (GERD) report removed (Powered by 23andMe Research) as of December 2025.
    Difference
    0.3%
    Check dated 2026-03-27T02:26:10.000Z thumbnail image
  5. Check
    32 days ago
    Change Detected
    Summary
    Added Exclusive Offer: Buy one kit, get 20% off each additional kit and introduced the Advanced Ancestry feature Reconstructed Ancestors with a March 2026 rollout. Reworded the Advanced Ancestry messaging by replacing the previous 'NEW Advanced Ancestry Feature: Reconstruct your ancestor’s genetic profile' text and removing older Historical Matches content associated with that feature.
    Difference
    1%
    Check dated 2026-03-19T23:54:32.000Z thumbnail image
  6. Check
    39 days ago
    Change Detected
    Summary
    The renewal pricing text was split into separate lines: '23andMe+ Premium renews at' followed by '$69' and 'per year. Cancel anytime.' instead of the previous single sentence.
    Difference
    0.2%
    Check dated 2026-03-12T19:35:37.000Z thumbnail image

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