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Latest updates to the 23andMe Pricing page

  1. Check
    5 days ago
    Change Detected
    Summary
    The Premium Ancestry + Health offer now specifies a free first month for new members, followed by $99 per year, with a valid payment method required at kit registration. The lab-testing claim has also been reworded to say samples are tested in CLIA-certified US labs.
    Difference
    0.2%
    Check dated 2026-10-31T14:18:32.000Z thumbnail image
  2. Check
    12 days ago
    No Change Detected
  3. Check
    19 days ago
    Change Detected
    Summary
    The page removes the claim that the product includes FDA-authorized genetic health reports and adds a claim of ancestry insights across 5,000+ regions. The test-information links appear to retain the same destinations.
    Difference
    0.2%
    Check dated 2026-10-17T15:34:57.000Z thumbnail image
  4. Check
    26 days ago
    Change Detected
    Summary
    The site navigation now includes links to 23andMe’s impact, mission, and education content, giving visitors additional ways to explore the company and its resources.
    Difference
    0.1%
    Check dated 2026-10-10T15:36:22.000Z thumbnail image
  5. Check
    33 days ago
    Change Detected
    Summary
    The page no longer advertises a buy-one-kit offer for 20% off each additional kit, and the “Buy now” callout is also gone. A link to “Our Approach” has been added to the footer navigation.
    Difference
    0.1%
    Check dated 2026-10-03T15:45:14.000Z thumbnail image
  6. Check
    40 days ago
    Change Detected
    Summary
    The shop page adds new navigation items Partner and Our Mission, and introduces a combined health-report category for Crohn’s disease, sleep paralysis, Raynaud’s syndrome and PTSD, including a September 2026 update and a Digestive & Gut Crohn’s Disease entry. The Education item and the standalone Sleep paralysis, Raynaud’s syndrome and PTSD entry were removed, consolidating related topics under the new category.
    Difference
    0.2%
    Check dated 2026-09-26T16:35:04.000Z thumbnail image
  7. Check
    47 days ago
    Change Detected
    Summary
    The 'see cart for details' guidance was removed from the 'each additional kit' promo line, leaving only the standalone phrase 'each additional kit.' This shortens the promotional text while keeping the discount reference visible.
    Difference
    0.0%
    Check dated 2026-09-19T17:48:39.000Z thumbnail image

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