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Latest updates to the 23andMe Pricing page

  1. Check
    4 days ago
    Change Detected
    Summary
    The page now highlights the Parental Inheritance feature and Premium Ancestry Parental Inheritance, explaining that you can see which parts of your DNA came from each parent. It also adds new Historical Matches like Beachy Head Woman and The First Colonists of St. Mary’s City, Maryland, and updates pricing to Premium Ancestry + Health renewals at $99 per year.
    Difference
    3%
    Check dated 2026-08-22T21:38:47.000Z thumbnail image
  2. Check
    11 days ago
    No Change Detected
  3. Check
    18 days ago
    Change Detected
    Summary
    The shop page introduces Premium Ancestry + Health at $99 per year with cancel-anytime terms and adds Premium Ancestry + Total Health as a related option, while removing legacy 23andMe+ Premium language and related FAQs.
    Difference
    1%
    Check dated 2026-08-08T16:31:05.000Z thumbnail image
  4. Check
    25 days ago
    Change Detected
    Summary
    Promotional and pricing copy on the 23andMe+ Premium page was updated to include Buy now, a 20% discount for additional kits, and a free trial month with a $69/year price after the trial. The previous wording about renewing at $69 per year was removed.
    Difference
    0.2%
    Check dated 2026-08-01T13:19:25.000Z thumbnail image
  5. Check
    40 days ago
    Change Detected
    Summary
    Added the renewal price for 23andMe+ Premium: $69 per year, with cancellation anytime and a requirement for a valid payment method at kit registration. This clarifies the ongoing cost for Premium memberships.
    Difference
    0.2%
    Check dated 2026-07-18T02:22:59.000Z thumbnail image
  6. Check
    47 days ago
    Change Detected
    Summary
    The shop page rebrands and reorganizes Premium offerings to Premium Ancestry + Health and Premium Ancestry + Total Health with updated pricing and ongoing-update language, replacing earlier labels and sections. The new copy emphasizes membership benefits, automatic updates, and FDA-authorized reports, aligning the pricing and product structure with the continued evolution of 23andMe's Premium plans.
    Difference
    2%
    Check dated 2026-07-10T23:53:06.000Z thumbnail image
  7. Check
    61 days ago
    Change Detected
    Summary
    The page update introduces expanded 23andMe+ Premium features and reports (e.g., new Historical Matches and Advanced Ancestry content), adds new page elements like FREE SHIPPING and a What’s Included section, and removes or revises previous promotional offers and pricing copy.
    Difference
    4%
    Check dated 2026-06-26T19:51:01.000Z thumbnail image

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