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Latest updates to the 23andMe Pricing page

  1. Check
    yesterday
    Change Detected
    Summary
    Sleep Paralysis report added (Powered by 23andMe Research) in March 2026. Gastroesophageal Reflux Disease (GERD) report removed (Powered by 23andMe Research) as of December 2025.
    Difference
    0.3%
    Check dated 2026-03-27T02:26:10.000Z thumbnail image
  2. Check
    8 days ago
    Change Detected
    Summary
    Added Exclusive Offer: Buy one kit, get 20% off each additional kit and introduced the Advanced Ancestry feature Reconstructed Ancestors with a March 2026 rollout. Reworded the Advanced Ancestry messaging by replacing the previous 'NEW Advanced Ancestry Feature: Reconstruct your ancestor’s genetic profile' text and removing older Historical Matches content associated with that feature.
    Difference
    1%
    Check dated 2026-03-19T23:54:32.000Z thumbnail image
  3. Check
    15 days ago
    Change Detected
    Summary
    The renewal pricing text was split into separate lines: '23andMe+ Premium renews at' followed by '$69' and 'per year. Cancel anytime.' instead of the previous single sentence.
    Difference
    0.2%
    Check dated 2026-03-12T19:35:37.000Z thumbnail image
  4. Check
    22 days ago
    Change Detected
    Summary
    Added 'Advanced Ancestry Feature: Reconstruct your ancestor’s genetic profile. Learn more.' Removed the promotional offer text for Buy one kit, get 20% OFF each additional kit, including the Buy now price, Original Price, and Sale Price details.
    Difference
    0.5%
    Check dated 2026-03-05T17:39:55.000Z thumbnail image
  5. Check
    29 days ago
    Change Detected
    Summary
    Updated the 23andMe+ Premium page to expand descriptions of Health Tracks heart health, Pharmacogenetics reports, and carrier status, and removed duplicate phrases and the price footnote.
    Difference
    1%
    Check dated 2026-02-26T10:28:17.000Z thumbnail image
  6. Check
    37 days ago
    Change Detected
    Summary
    Promotional pricing and offers have been added, including a $199 sale price and a 'Buy one kit, get 20% off' deal. New kit options and reports (Basic Ancestry, Advanced Ancestry + Health, Ultimate Health + Advanced Ancestry, and Raynaud's Syndrome) are highlighted.
    Difference
    1%
    Check dated 2026-02-19T04:53:39.000Z thumbnail image

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