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Latest updates to the 23andMe Pricing page

  1. Check
    4 days ago
    Change Detected
    Summary
    The page update introduces expanded 23andMe+ Premium features and reports (e.g., new Historical Matches and Advanced Ancestry content), adds new page elements like FREE SHIPPING and a What’s Included section, and removes or revises previous promotional offers and pricing copy.
    Difference
    4%
    Check dated 2026-06-26T19:51:01.000Z thumbnail image
  2. Check
    11 days ago
    Change Detected
    Summary
    Father’s Day promotion text ('Father’s Day Offer: Save 55% off') is added as its own line, and the previous combined offer that included the product name is removed; effectively separating the discount message from the product label on the page.
    Difference
    0.1%
    Check dated 2026-06-19T17:50:38.000Z thumbnail image
  3. Check
    19 days ago
    Change Detected
    Summary
    New promotional pricing is added, featuring a Father’s Day 55% off offer with a $80 sale price and expiry date, along with an indicated original price. Older discount copy and promo prompts have been removed to align with the new offer.
    Difference
    1%
    Check dated 2026-06-12T12:26:19.000Z thumbnail image
  4. Check
    26 days ago
    Change Detected
    Summary
    The Health section of the 23andMe+ Premium page now lists additional report categories with counts (e.g., Weight & Nutrition 6+ reports, Allergies 3+ reports, Eye & Vision 3+ reports, etc.) and removes several specific reports (Simvastatin Medication Insight; Late-Onset Alzheimer's; Type 2 Diabetes; High Blood Pressure; Anxiety; Atrial Fibrillation), reflecting a reorganization of the available reports.
    Difference
    8%
    Check dated 2026-06-05T08:55:45.000Z thumbnail image
  5. Check
    40 days ago
    Change Detected
    Summary
    New membership options are added (23andMe+ Premium and Total Health) with expanded health reports and services, including exome sequencing and biannual blood testing, plus updated pricing. Older promotional copy is removed, signaling a shift in how pricing and features are presented on the page.
    Difference
    45%
    Check dated 2026-05-22T10:06:57.000Z thumbnail image
  6. Check
    60 days ago
    Change Detected
    Summary
    Promotional messaging on the page shifts to a Mother's Day offer for 23andMe+ Premium with a 55% discount, a 4-kit limit, and a May 10 deadline, replacing the previous DNA Day offer that expired on April 26. A note indicating that a valid payment method is required at kit registration has been added.
    Difference
    0.7%
    Check dated 2026-05-02T04:19:26.000Z thumbnail image

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