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Latest updates to the 23andMe Pricing page

  1. Check
    2 days ago
    Change Detected
    Summary
    New membership options are added (23andMe+ Premium and Total Health) with expanded health reports and services, including exome sequencing and biannual blood testing, plus updated pricing. Older promotional copy is removed, signaling a shift in how pricing and features are presented on the page.
    Difference
    45%
    Check dated 2026-05-22T10:06:57.000Z thumbnail image
  2. Check
    23 days ago
    Change Detected
    Summary
    Promotional messaging on the page shifts to a Mother's Day offer for 23andMe+ Premium with a 55% discount, a 4-kit limit, and a May 10 deadline, replacing the previous DNA Day offer that expired on April 26. A note indicating that a valid payment method is required at kit registration has been added.
    Difference
    0.7%
    Check dated 2026-05-02T04:19:26.000Z thumbnail image
  3. Check
    30 days ago
    Change Detected
    Summary
    The page’s membership offer section has been revised with updated promotion wording and pricing display (e.g., the “DNA Day” discount and sale pricing). Some partnership messaging text in the site footer/header navigation has also been changed, while no core plan features or medical/test details appear to be affected.
    Difference
    0.9%
    Check dated 2026-04-24T22:19:08.000Z thumbnail image
  4. Check
    37 days ago
    Change Detected
    Summary
    Promotional copy was added highlighting a 20% OFF offer, an exclusive buy-one-kit-get deal, and a 'Buy now' call to action with cart details; a previous line about the Total Health GLP-1s report and a 'Learn more' button were removed.
    Difference
    0.3%
    Check dated 2026-04-17T13:52:38.000Z thumbnail image
  5. Check
    44 days ago
    Change Detected
    Summary
    Added a new Total Health report on GLP-1s with a 'Learn more' CTA. Removed promotional offer texts including '20% OFF', 'Exclusive Offer: Buy one kit, get', and 'Buy now'.
    Difference
    0.3%
    Check dated 2026-04-10T09:11:12.000Z thumbnail image
  6. Check
    52 days ago
    Change Detected
    Summary
    Added Trust Center, 23andMe Home, Enterprise Partnerships, and app store download badges (Google Play and Apple App Store) and displayed Current location: United States. Removed Security and Privacy links.
    Difference
    1%
    Check dated 2026-04-03T05:51:36.000Z thumbnail image

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