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Latest updates to the 23andMe Pricing page

  1. Check
    7 days ago
    Change Detected
    Summary
    Promotional pricing and offers have been added, including a $199 sale price and a 'Buy one kit, get 20% off' deal. New kit options and reports (Basic Ancestry, Advanced Ancestry + Health, Ultimate Health + Advanced Ancestry, and Raynaud's Syndrome) are highlighted.
    Difference
    1%
    Check dated 2026-02-19T04:53:39.000Z thumbnail image
  2. Check
    14 days ago
    Change Detected
    Summary
    - Added 'LOWEST PRICE EVER' promotional text and removed '70% off' from the offer banner.
    Difference
    0.1%
    Check dated 2026-02-12T02:23:44.000Z thumbnail image
  3. Check
    21 days ago
    Change Detected
    Summary
    Promotional content on the 23andMe+ Premium page was updated to show a Valentine’s Offer of 70% off with new prices (e.g., $80 and $79) and a limit of 4 purchases ending Feb 14; older promotions and prices (20% OFF, exclusive offers, buy-one-get, $199) were removed.
    Difference
    0.7%
    Check dated 2026-02-04T22:58:08.000Z thumbnail image
  4. Check
    35 days ago
    Change Detected
    Summary
    Promotions and pricing for 23andMe kit purchases have been updated, including a new 'Exclusive Offer: Buy one kit, get 20% off each additional kit' and a visible $199 price point. Previous offers and prices such as 'New Year’s Offer: Save up to 50% off kits,' $129, and $399 have been removed or changed.
    Difference
    0.6%
    Check dated 2026-01-21T05:53:47.000Z thumbnail image
  5. Check
    43 days ago
    Change Detected
    Difference
    0.1%
    Check dated 2026-01-14T03:43:55.000Z thumbnail image
  6. Check
    50 days ago
    Change Detected
    Summary
    The release timeline on the 23andMe+ Premium page now shows 2026 where 2025 previously appeared. To avoid being alerted by small changes, set an alert condition by clicking below.
    Difference
    0.1%
    Check dated 2026-01-07T01:53:12.000Z thumbnail image

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