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Latest updates to the 23andMe Pricing page

  1. Check
    yesterday
    Change Detected
    Summary
    Promotional content on the 23andMe+ Premium page was updated to show a Valentine’s Offer of 70% off with new prices (e.g., $80 and $79) and a limit of 4 purchases ending Feb 14; older promotions and prices (20% OFF, exclusive offers, buy-one-get, $199) were removed.
    Difference
    0.7%
    Check dated 2026-02-04T22:58:08.000Z thumbnail image
  2. Check
    8 days ago
    No Change Detected
  3. Check
    15 days ago
    Change Detected
    Summary
    Promotions and pricing for 23andMe kit purchases have been updated, including a new 'Exclusive Offer: Buy one kit, get 20% off each additional kit' and a visible $199 price point. Previous offers and prices such as 'New Year’s Offer: Save up to 50% off kits,' $129, and $399 have been removed or changed.
    Difference
    0.6%
    Check dated 2026-01-21T05:53:47.000Z thumbnail image
  4. Check
    22 days ago
    Change Detected
    Difference
    0.1%
    Check dated 2026-01-14T03:43:55.000Z thumbnail image
  5. Check
    29 days ago
    Change Detected
    Summary
    The release timeline on the 23andMe+ Premium page now shows 2026 where 2025 previously appeared. To avoid being alerted by small changes, set an alert condition by clicking below.
    Difference
    0.1%
    Check dated 2026-01-07T01:53:12.000Z thumbnail image
  6. Check
    37 days ago
    Change Detected
    Summary
    New Year’s Offer introduced: up to 50% off kits, limit of 4, ends Jan 15, with a sale price of $129. The previous Holiday Offer (up to 60% off, ends Dec 25, and pricing of $99 and $79) has been removed.
    Difference
    0.5%
    Check dated 2025-12-30T23:14:29.000Z thumbnail image
  7. Check
    44 days ago
    Change Detected
    Summary
    A holiday offer banner was added: 'Save up to 60% off kits. Limit 4. Ends Dec 25.' The Premium membership section was updated with new pricing and expanded health reports/features, including annual membership details, Health Action Plan, Health Tracks, and additional reports.
    Difference
    28%
    Check dated 2025-12-23T21:36:41.000Z thumbnail image

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