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    The website has added a range of new services and features focused on personalization, engagement, and global impact, while removing several previous offerings related to customer data management and personalization technologies.
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    The British retail group has scaled personalization across its collection of iconic brands, as highlighted in the Frasers Group case study.
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    The value 'Audiences' has recently changed to 'Reconnect'. This change represents the ability to automatically trigger personalized messages via Email, SMS, and App push notifications to reach customers at critical moments.
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