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Latest updates to the Instagram - Consumer Pricing page

  1. Check
    7 days ago
    No Change Detected
  2. Check
    15 days ago
    Change Detected
    Summary
    The page adds new guidance and options for Instagram ads, including an Awareness Ad objective, instructions for creating ads in Meta Ads Manager, Lead Ads, and a section on collaborating with creators. Older promotional lines about boosting content and onboarding on Instagram were removed.
    Difference
    0.5%
    Check dated 2026-06-15T08:51:34.000Z thumbnail image
  3. Check
    22 days ago
    Change Detected
    Summary
    New marketing-focused messaging about Instagram advertising and features is added, and guidance about Ads Manager is reduced. This shifts the page toward high-level guidance rather than procedural steps.
    Difference
    0.6%
    Check dated 2026-06-08T05:53:18.000Z thumbnail image
  4. Check
    29 days ago
    Change Detected
    Summary
    The changes primarily update phrasing, capitalization, and navigation items across the Advertise on Instagram page to align with regional terminology and current labeling (e.g., For Creators/Help Center variations and related content links). They refine the page's references without adding or removing core ad features or changing how users engage with advertising tools.
    Difference
    6%
    Check dated 2026-06-01T05:17:59.000Z thumbnail image
  5. Check
    36 days ago
    Change Detected
    Summary
    The page's content has been updated with new sections and resource references (e.g., 'For creators', success stories, Help Centre) and several related links were added or standardized, while older phrasing variants were removed or replaced; these edits reflect editorial updates to the Instagram Ads page.
    Difference
    6%
    Check dated 2026-05-25T06:54:10.000Z thumbnail image
  6. Check
    43 days ago
    Change Detected
    Summary
    New onboarding content and CTAs have been added to the Instagram Ads page, including Get Started, Boost a Post, and Grow your business with Instagram ads, expanding explanations of ad formats and partnerships. The Start Now label has been removed to align with the new call-to-action language.
    Difference
    19%
    Check dated 2026-05-18T03:53:59.000Z thumbnail image
  7. Check
    50 days ago
    Change Detected
    Summary
    An 'Instagram Ads' heading/section was added to the advertising page, reinforcing the primary offering. The phrase 'Achieve better ad performance and efficiency' was removed from the page's marketing copy.
    Difference
    0.1%
    Check dated 2026-05-11T01:44:21.000Z thumbnail image

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