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Latest updates to the Instagram - Consumer Pricing page

  1. Check
    3 days ago
    Change Detected
    Summary
    New onboarding content and CTAs have been added to the Instagram Ads page, including Get Started, Boost a Post, and Grow your business with Instagram ads, expanding explanations of ad formats and partnerships. The Start Now label has been removed to align with the new call-to-action language.
    Difference
    19%
    Check dated 2026-05-18T03:53:59.000Z thumbnail image
  2. Check
    10 days ago
    Change Detected
    Summary
    An 'Instagram Ads' heading/section was added to the advertising page, reinforcing the primary offering. The phrase 'Achieve better ad performance and efficiency' was removed from the page's marketing copy.
    Difference
    0.1%
    Check dated 2026-05-11T01:44:21.000Z thumbnail image
  3. Check
    17 days ago
    No Change Detected
  4. Check
    24 days ago
    No Change Detected
  5. Check
    38 days ago
    Change Detected
    Summary
    Adds guidance on creating Instagram ads through Meta Ads Manager, running ads from Instagram, and strategies to reach new audiences, including Stories ads. Removes older topics such as turning posts into ads and Facebook-specific ad targeting.
    Difference
    0.7%
    Check dated 2026-04-12T09:14:56.000Z thumbnail image
  6. Check
    46 days ago
    Change Detected
    Summary
    Visual redesign with new gradient banners and relocated CTAs. Underlying copy about Instagram ads and features remains the same.
    Difference
    0.3%
    Check dated 2026-04-05T06:17:17.000Z thumbnail image
  7. Check
    75 days ago
    Change Detected
    Summary
    Added sections for promoting Local Business and App with cross-promotional messaging to Facebook; removed references to Boost content on Instagram, Boost a Facebook Post, and About ads on Reels.
    Difference
    0.5%
    Check dated 2026-03-06T23:53:02.000Z thumbnail image
  8. Check
    82 days ago
    Change Detected
    Summary
    Expanded navigation and Resources sections with new links such as Ads Guide, Case Studies, Webinars, Certifications, and industry topics. These additions broaden access to help and inspiration while keeping core advertising features and pricing unchanged.
    Difference
    10%
    Check dated 2026-02-27T19:52:54.000Z thumbnail image

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