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Latest updates to the Instagram - Consumer Pricing page

  1. Check
    6 days ago
    Change Detected
    Summary
    New sections have been added to the Instagram advertising page: Boost content on Instagram, How to turn Instagram posts into ads, About Audiences on your Facebook Page or profile, and 5 tips to optimize your creator marketing campaigns. Older guidance such as Instagram for Business: Marketing on Instagram, How to create Instagram ads in Meta Ads Manager, Instagram Ads, and Use Ad tools to boost an Instagram post has been removed.
    Difference
    0.4%
    Check dated 2026-07-14T09:13:42.000Z thumbnail image
  2. Check
    13 days ago
    Change Detected
    Summary
    The page's footer/navigation expanded to include language options and links to Help Center, Terms, Cookies, Privacy, Careers, Developers, About, and other Meta resources, broadening navigation and access to support content. The Not Logged In prompt was removed, potentially enabling access to more content without login.
    Difference
    100%
    Check dated 2026-07-07T00:38:50.000Z thumbnail image
  3. Check
    20 days ago
    Change Detected
    Summary
    A Not Logged In notice and a log-in prompt have been added to the page, signaling that access now requires authentication. The visible content and navigation are reduced in favor of an authentication-first state.
    Difference
    17%
    Check dated 2026-06-29T17:42:50.000Z thumbnail image
  4. Check
    35 days ago
    Change Detected
    Summary
    The page adds new guidance and options for Instagram ads, including an Awareness Ad objective, instructions for creating ads in Meta Ads Manager, Lead Ads, and a section on collaborating with creators. Older promotional lines about boosting content and onboarding on Instagram were removed.
    Difference
    0.5%
    Check dated 2026-06-15T08:51:34.000Z thumbnail image
  5. Check
    42 days ago
    Change Detected
    Summary
    New marketing-focused messaging about Instagram advertising and features is added, and guidance about Ads Manager is reduced. This shifts the page toward high-level guidance rather than procedural steps.
    Difference
    0.6%
    Check dated 2026-06-08T05:53:18.000Z thumbnail image
  6. Check
    49 days ago
    Change Detected
    Summary
    The changes primarily update phrasing, capitalization, and navigation items across the Advertise on Instagram page to align with regional terminology and current labeling (e.g., For Creators/Help Center variations and related content links). They refine the page's references without adding or removing core ad features or changing how users engage with advertising tools.
    Difference
    6%
    Check dated 2026-06-01T05:17:59.000Z thumbnail image

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