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Latest updates to the Klaviyo Latest Updates page
- Check6 days agoChange DetectedThe hero area now spotlights Gwyneth Paltrow joining at K:BOS and includes a prominent 'Register now' call-to-action. The What's New page adds several product updates and feature notes, including Composer - Push Campaigns, A/B Testing in WhatsApp Flow, AI Image Controls, and Segment Generation.SummaryDifference0.5%

- Check13 days agoChange DetectedInstagram content can now be embedded directly in emails, SMS, and sign-up forms, expanding social proof and engagement options. A new API release adds endpoints for custom objects, multi-channel conversations, and Customer Agent, and a minute-level batch sending feature gives finer control over campaign delivery.SummaryDifference0.2%

- Check20 days agoChange DetectedAudience section gained two new features: Multi-Email Profiles, which unifies a customer’s data across up to five email addresses with independent consent tracking and smarter send routing. The Social Insights Agent delivers AI-powered Instagram UGC analysis and proactive insight cards via Composer chat.SummaryDifference0.3%

- Check27 days agoChange DetectedIntroduction of Klaviyo AI and several Composer enhancements signals AI-assisted campaign creation and a more consistent branding across emails, including image sizing consistency, universal content blocks, smarter subject lines and previews, and a Campaign Brief workflow. Open tracking privacy updates indicate expanded data privacy controls for campaigns.SummaryDifference0.4%

- Check34 days agoChange DetectedThe updates add new capabilities such as multi-branch flows, social marketing, custom objects, WhatsApp enhancements, website personalization, and AI campaign tooling (Composer and related features), along with associated onboarding content. These changes reflect Klaviyo's expanded automation, data integration, and cross-channel marketing capabilities.SummaryDifference2%

- Check41 days agoChange DetectedThe What's New page now showcases a chronological list of recent updates and enhancements across multiple product areas (e.g., Profile Enrichment, Figma Plugin, Cart in Customer Hub, Flow Analytics Dashboard) with dates, reflecting ongoing platform improvements. The changes also remove several header navigation items, signaling a reorganization of the page's structure.SummaryDifference100%

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