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Latest updates to the MailChimp Latest Updates page
- Check4 days agoChange DetectedThe page now highlights a broad set of new capabilities, including Analytics AI, enhanced site tracking pixel, the Claude Connector for AI-assisted campaigns, SMS enhancements with age gating, Square credits, and Shopify B2B data syncing, along with improved search and audience segmentation tools. Older Shopify integration messaging and Meta Custom Audience features have been removed from the page, indicating deprecation of those legacy data integrations.SummaryDifference4%

- Check12 days agoChange DetectedA new line stating 'Powerful marketing features that help your business grow faster' was added, and a previous sentence about driving revenue with features from the #1 email marketing platform was removed, resulting in a growth-focused messaging shift on the page.SummaryDifference0.2%

- Check19 days agoChange DetectedThe combined trial offer line was split into two separate lines, moving the no-credit-card detail to the second line and adjusting punctuation.SummaryDifference0.3%

- Check26 days agoChange DetectedTwo lines of promotional text were removed from the What's New page. This included a call-to-action phrase and a description about films, podcasts, and original series that celebrate entrepreneurship.SummaryDifference0.5%

- Check40 days agoChange DetectedClarifies the platforms supported by Mailchimp's site-tracking pixel, listing Wix, WooCommerce, and Shopify, and removes a reference to custom sites. It also fixes a typo from 'site/tacking' to 'site-tracking'.SummaryDifference0.2%

- Check47 days agoChange DetectedThe What’s New page is refreshed with new feature updates and integrations (Analytics AI, expanded site tracking, Claude/ChatGPT AI support, SMS and Shopify enhancements, Saved Sections, and Meta Custom Audience improvements) to reflect expanded capabilities for building and optimizing campaigns. Legacy policy and plan-related notes were removed to streamline content.SummaryDifference9%

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