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Latest updates to the Plaid Pricing page
- ChecktodayChange DetectedProduct offerings on the pricing page were updated with additions: Cash Advance Index, Underwriting, Inbound bank payments, Outbound bank payments, and Product demos. A new AI-focused callout appears ('Effects is on-demand now. See how AI is shaping finance'), and several items were removed: Consumer Report, Inbound, Outbound, and Link demo.SummaryDifference0.9%

- Check7 days agoChange DetectedA new promotional line encouraging users to register for AI insights has been added to the pricing page. This appears as a marketing CTA near the bottom, not altering pricing or product data.SummaryDifference0.4%

- Check14 days agoChange DetectedThree promotional banners for Plaid's Effects conference and related event content were removed from the Pricing page. This reduces event-focused marketing on the page and leaves pricing information and product details more prominent.SummaryDifference1%

- Check22 days agoNo Change Detected
- Check29 days agoChange DetectedAdded a marketing line 'See what’s possible when powered by Plaid 🤝 Explore the stories' to the pricing page, functioning as a call-to-action to explore stories of Plaid-powered solutions. This change introduces a branding prompt near the bottom of the page, aligning with storytelling content rather than altering pricing or core product details.SummaryDifference0.4%

- Check36 days agoChange DetectedHealthcare was added to the industries section on the pricing page. This signals that healthcare is now listed among supported sectors for Plaid's pricing plans.SummaryDifference1%

- Check43 days agoChange DetectedA new promotional banner promoting Effects 26 (May 21, 2026) has been added with a “Register now” call to action.SummaryDifference0.4%

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