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Latest updates to the SEMrush Pricing page

  1. Check
    6 days ago
    Change Detected
    Summary
    A new plan comparison prompt now asks users to choose among SEO, Starter, or Pro+ instead of Guru vs Pro, signaling a shift in how pricing options are presented. Several onboarding, trial, and pricing detail elements were removed (AI Visibility features, Help Center, daily report limits, a demo project, Explore, no-credit-card messaging, and basic price markers), changing how pricing and feature availability are communicated.
    Difference
    0.7%
    Check dated 2026-09-13T01:56:27.000Z thumbnail image
  2. Check
    13 days ago
    No Change Detected
  3. Check
    20 days ago
    Change Detected
    Summary
    The pricing page updates plan feature limits and labels, realigning counts for monitored websites and daily keyword tracking, along with AI-related capabilities (AI prompts, AI visibility reports, AI-ready Site Audit, and multi-location tracking), reflecting a restructuring of the SEO + AI Search plans.
    Difference
    4%
    Check dated 2026-08-29T23:46:56.000Z thumbnail image
  4. Check
    27 days ago
    Change Detected
    Summary
    The pricing page adds a 'Start for free' CTA and removes items such as Sign Up, Explore, the no-credit-card trial messaging, AI Visibility features, and certain pricing text fragments (/mo, $0, Free). This simplifies how new users begin evaluating plans and access a trial.
    Difference
    0.8%
    Check dated 2026-08-22T22:37:44.000Z thumbnail image
  5. Check
    34 days ago
    Change Detected
    Summary
    The pricing section was reformatted to display per-month prices and a 'Starting at' label, replacing some old price text and updating the displayed amounts across the plans.
    Difference
    2%
    Check dated 2026-08-15T23:50:44.000Z thumbnail image
  6. Check
    41 days ago
    Change Detected
    Summary
    New Enterprise feature sets and expanded pricing blocks are added, including SSO, a dedicated account manager, multi-brand AI visibility, API access, advanced automations, and ROI forecasting. Older enterprise prompts and certain ROI analytics details have been removed, signaling a shift toward standardized, scale-ready offerings.
    Difference
    3%
    Check dated 2026-08-08T22:49:46.000Z thumbnail image
  7. Check
    48 days ago
    Change Detected
    Summary
    The pricing page adds growth-focused copy such as 'Start with what you need. Add more as you grow' and clearly labeled plan tiers, while multiple onboarding, trial, and feature-detail lines (e.g., AI Visibility features, Help Center onboarding, daily reports, a demo project, and free trial descriptors) were removed.
    Difference
    2%
    Check dated 2026-08-01T17:33:41.000Z thumbnail image

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