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Latest updates to the Upstart Pricing page

  1. Check
    4 days ago
    Change Detected
    Summary
    The hero copy 'Personal loans with low fixed rates' is restructured by splitting into separate lines ('Personal loans with' and 'low fixed rates'), and the tagline 'Money for the moments that matter' is removed.
    Difference
    0.6%
    Check dated 2026-04-02T15:33:24.000Z thumbnail image
  2. Check
    11 days ago
    Change Detected
    Summary
    The hero/header text updates to include 'Money for the moments that matter' and 'Personal loans with low fixed rates,' and the standalone phrases 'low fixed rates' and 'Personal loans with' are removed from other areas.
    Difference
    0.6%
    Check dated 2026-03-26T11:32:02.000Z thumbnail image
  3. Check
    18 days ago
    Change Detected
    Summary
    APR range updated from 5.17% - 35.99% to 5.17% - 29.99%. This lowers the maximum advertised rate for loan products and affects cost comparisons for borrowers.
    Difference
    0.1%
    Check dated 2026-03-19T05:07:34.000Z thumbnail image
  4. Check
    25 days ago
    Change Detected
    Summary
    Added new loan features and terms, including 'For everyday bills & expenses', 'Short-term relief', 'Pay over 3-18 months', '$200-$2,500', and 'APR from 5.17% - 35.99%', with updated minimum income details. Removed a lengthy APR example and extensive state-specific rate/terms text.
    Difference
    2%
    Check dated 2026-03-12T00:47:26.000Z thumbnail image
  5. Check
    47 days ago
    Change Detected
    Summary
    Added a top banner promoting an early-access waitlist and a $200 Cash Line incentive, expanding the homepage with new promotional content that targets conversions.
    Difference
    0.5%
    Check dated 2026-02-18T16:51:35.000Z thumbnail image
  6. Check
    54 days ago
    Change Detected
    Summary
    APR range updated from 6.5%-35.99% to 6.2%-35.99%; the page now states that over 4 million customers have been helped and shows average monthly savings of $126 instead of $127.
    Difference
    3%
    Check dated 2026-02-11T14:29:20.000Z thumbnail image

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