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Latest updates to the Upstart Pricing page

  1. Check
    2 days ago
    Change Detected
    Summary
    The pricing messaging was updated from 'Clear costs, up to 36% APR⁸' to 'No hidden fees—see all costs upfront', signaling upfront disclosure of all fees and improving pricing transparency for borrowers.
    Difference
    0.1%
    Check dated 2026-09-13T01:41:32.000Z thumbnail image
  2. Check
    9 days ago
    No Change Detected
  3. Check
    16 days ago
    Change Detected
    Summary
    Several product benefit and pricing bullets were removed from the main loan overview, reducing visible detail about loan terms, eligibility, and pricing. This alters the user's ability to quickly assess upfront costs and qualification conditions on the homepage.
    Difference
    1%
    Check dated 2026-08-29T23:59:59.000Z thumbnail image
  4. Check
    23 days ago
    No Change Detected
  5. Check
    37 days ago
    Change Detected
    Summary
    The unsecured personal loan pricing information was updated to reflect a June 2026 rate framework (6.3%–35.99% APR) with a June 30, 2026 reference, replacing prior March/April 2026 figures and older rate examples.
    Difference
    0.5%
    Check dated 2026-08-08T22:27:38.000Z thumbnail image
  6. Check
    66 days ago
    Change Detected
    Summary
    Key benefit statements and pricing terms related to loan options have been removed from the page, including categories, calls to action, and explicit repayment terms. This narrows the product messaging and may affect how users understand eligibility, options, and costs.
    Difference
    1%
    Check dated 2026-07-11T05:48:14.000Z thumbnail image
  7. Check
    73 days ago
    Change Detected
    Summary
    Introduces detailed unsecured personal loan disclosures, including fixed-rate ranges and APR, eligibility criteria, and example payment terms, and reorganizes the supporting footnotes. These updates present critical loan terms more clearly across the product pages.
    Difference
    2%
    Check dated 2026-07-04T03:48:00.000Z thumbnail image
  8. Check
    87 days ago
    Change Detected
    Summary
    The page now highlights Cash Line and related benefits, including instant deposits, a $200 minimum, and an ongoing credit limit that increases instead of decreases. Auto refinance content, including car loan messaging and related rate details, has been removed, signaling a pivot in the focus of the offerings shown to visitors.
    Difference
    2%
    Check dated 2026-06-19T23:54:28.000Z thumbnail image

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