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Latest updates to the WhatsApp Pricing page

  1. Check
    yesterday
    No Change Detected
  2. Check
    8 days ago
    Change Detected
    Summary
    The message-rate display changed from a zero-dollar amount to “-.----,” leaving the rate unspecified until a market, currency, and message category are selected.
    Difference
    0.2%
    Check dated 2026-10-17T14:51:55.000Z thumbnail image
  3. Check
    15 days ago
    Change Detected
    Summary
    The WhatsApp Business Platform pricing page appears unchanged.
    Difference
    1%
    Check dated 2026-10-10T14:59:09.000Z thumbnail image
  4. Check
    29 days ago
    Change Detected
    Summary
    New policy documentation has been added: Privacy Policy and Cookies Policy pages are now available. Several existing policy links—Cookie settings, Terms and Privacy Policy, Data Policy, and Business Messaging Policy—have been removed from the site navigation.
    Difference
    0.9%
    Check dated 2026-09-26T17:37:44.000Z thumbnail image
  5. Check
    171 days ago
    Change Detected
    Summary
    Pricing display was reformatted from $0.00000 to $0.0000, while the actual price remains unchanged. The copyright/branding text was updated to include 2026 and the © symbol and the combined label '2026 © WhatsApp Business' was removed, with new items like 'Cookie settings' and 'WhatsApp Business' added to the page.
    Difference
    3%
    Check dated 2026-05-07T20:26:49.000Z thumbnail image
  6. Check
    263 days ago
    Change Detected
    Summary
    Per-message pricing will be introduced with updated rates and new volume tiers for utility and authentication, effective July 1, 2025.
    Difference
    0.5%
    Check dated 2026-02-04T05:23:47.000Z thumbnail image
  7. Check
    278 days ago
    Change Detected
    Summary
    Pricing is updated to per-message pricing effective July 1, 2025, with new volume tiers for utility and authentication and rates that vary by market and message category. It also clarifies that service and utility messages are free, introduces a 3-day no-charge window for messages sent after an Ad click, and provides rate cards and currency-specific volume tiers.
    Difference
    0.2%
    Check dated 2026-01-21T02:19:59.000Z thumbnail image

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