In the past, businesses relied heavily on their reputation to attract new customers, whether by sharing it via word of mouth or through relatively limited advertising campaigns. Today, however, businesses need to construct a comprehensive digital marketing strategy to connect with as many customers as possible. One of the best ways to build a strong online presence is with a website.
Websites are a professional way to set your business apart from its competition, but you need to keep in mind that your competitors are bound to have their own digital marketing strategy in place that you’ll need to contend with.
If you want to see how your website stacks up to the competition, then you’ll need a web analysis tool that is capable of handling everything you throw at it. With Visualping, you’ll get a flexible website monitoring tool, with change alerts that give you a clear picture of what the competition has to offer.
No matter how well your business is doing, you’ll always experience competition in one form or another. Whether it’s a matter of selling similar products and services or competing in a shared sales market, you should always be wary of what other companies are doing.
Competitor website analysis refers to the process by which a company looks at competitor websites to gain valuable insights and information about their ongoing marketing strategies.
By studying the online presence of other businesses, you’ll have a solid idea of their products, branding, and digital marketing strategies, enabling you to emulate what you think works and improve on what doesn’t. Successfully analyzing competitor websites can help you to outperform your competitors and gain a clear market advantage.
An effective competitive website analysis strategy takes time and careful planning to execute properly, but successfully evaluating a competing website and applying the information you acquire to your own website will make it easier to stand out from your competitors and win in your market.
Having a solid SEO strategy is a practical requirement these days, as many businesses use target keywords to organically increase their website traffic on Google Rankings. It’s likely the exact case for your competitors.
As you perform your competitive website analysis, make sure you properly determine what your competitor is ranking in Google for, how they rank for that topic or keyword, and how that insight might be applied to your company’s situation. With pertinent information about your opponent’s web strategy, you’ll be able to improve your own.
Though they may not provide the long-term organic growth that a company might desire, pay-per-click (PPC) campaigns and other ad-spending tactics can ramp up public awareness of a website in a short amount of time, making them great options for companies that want to quickly build their brands out.
Search around to discover which keywords your competitors are bidding on for their paid search marketing campaigns. You should also look at their ad content and the amount they spend to get a clear picture of how your campaigns compare.
Links drive the modern internet, and companies do a lot of work to build their presence across the web. The more backlinks a website has, the more legitimate it will look to most web searchers.
Still, don’t just focus on keywords and other types of on-page content. Snooping through a website’s backlinks will give you an idea of the other sites that competitor websites are associated with. Use tools like SEMRush or Ahrefs to get a list and start digging.
Pay close attention to the words and visual design on your competitors' websites. Who are they attempting to communicate with and persuade? What benefits of their products do they list, in what order?
The clearest indicator of how well a website is doing is the volume of visitors it receives over any given period. The problem with looking at web traffic, though, is that it can be nearly impossible to get precise numbers.
For those not sure how to spy on competitors' websites, there are a variety of third-party tools that can assist you in estimating the amount of traffic a competitor receives, giving you another useful metric to inform your strategic positioning.
The final things you need to consider are the tools and services that competitor websites rely on to host their website. Everything from the content management system (CMS) the website is built with to the plugins it uses will provide you with some insight into how you can improve your digital presence.
There are so many website technologies available to website owners, so much so that it’s easy to get lost when attempting to track specific information. Having the right tool can make your life much easier when dealing with website product listings that constantly change.
Staying on top of your competitors' websites can be a real pain. Frequently fluctuating prices, stock levels, and messaging all make it difficult to monitor your competitors' changing website strategies.
Visualping is perfect for:
With Visualping, you won’t miss another website change again. Get the latest updates whenever your competition makes a change to their web pages. Visualping can check sites at set intervals as low as five minutes, notifying you immediately whenever things are updated.
If you want a partner for tracking your competitors’ websites over time and giving you insight into their activities, posts, and pages, there’s no better option than Visualping.
Most businesses understand the importance of a digital presence, but with all the competition in today’s market, it can be difficult to set themselves apart. Manually checking back on a website isn’t a scalable solution, so rather than being left behind by the competition, monitor them with Visualping!
Visualping is the perfect tool to monitor competitor content changes for important insights into how you can improve your digital marketing strategy. Simply copy the URL of a competitor’s site, paste it into Visualping’s homepage, and start tracking whatever suits your strategy.
With a simple and flexible design, you’ll have everything needed to ensure your website is as competitive as possible. It doesn’t matter what you want to track. Visualping monitors your competitor’s websites, so you don’t have to. See how your website stacks up to your competitors by trying Visualping today!