Nowadays, it’s crucial to use software to spy on competitors.
Famous rivals do it all the time. Uber’s “secret software” used technology to guess how many Lyft drivers were available and where, so they could offer faster pick-up times. Amazon gouged data from its sellers to launch its own competing private-label products.
Competition is fierce, making competitive monitoring tools, like Visualping, essential. Executives, product developers, marketers, and sales teams need to be staying on top of competitors online on an ongoing basis for their competitive intelligence.
And one of the best places online to monitor for competitive intelligence is your competitors' websites.
In this post, we’ll cover the importance of using automated tools to conduct your own competitive tracking, how you can get set up with your own to monitor the specific changes you care about, and some sources of website changes worth checking out for your competitive tracking.
Competitor websites have become a key source of competitive intelligence data. Crayon’s 2020 competitive intelligence report, which sampled 1,000 executives of small, mid-sized and large businesses, said 98% of businesses rated competitor websites as the top source of competitive intelligence data.
Websites can tell you a lot about how a business understands their target audience, upcoming plans, new marketing strategies, new product releases and promotions.
Visualping is one of the top competitive intelligence tools, used for monitoring updates to competitor websites. Enter any page from your competition’s sites, and Visualping will notify you when there’s a change.
Websites are rich with product marketing messages – the problems customers face, and how their product and services ease these pain points. Insights about the stories your competitors tell about their business, and the way they tell them, can help you make decisions about how you want to tell your own story on your website.
When changing things like their design layouts, main headers, design aesthetic and web elements, this is an indication that your competitor is testing new marketing strategies, and ways to pull prospective users through their sales funnel. Get pointers from your competitors by keeping an eye on these website changes.
Monitoring their website sitemaps is also an efficient way of keeping tabs on updates to your competitor’s website – in a snapshot, you can see the latest website changes they’re making.
Sign up with Visualping to monitor any web pages for the exact changes you’re after.
If a company restructures their navigation or adjusts their value proposition statements, this can also be a sign something new is being prepared – such as a product or initiative being released.
Staying up to date with how your competitors tell their story on their website – even just the subtle changes – is pivotal to anticipating their next moves and maintaining your own relevance in the market.
Another way to keep tabs on your competitors is to track changes to product pages. You can stay up to date on their newest releases, and the latest features they’re rolling out – size color, size and functionality.
By tracking the product pages, you can also get marketing insights into how your competitors articulate the value of these products – through their product descriptions, and how the products are organized into bundles.
Visualping is a website monitoring tool that’s commonly used to monitor competitor websites for changes. Visualping sends you automatic notifications when a page from your competitor’s website changes, helping you stay in the know more easily and efficiently.
Competitor price tracking is another benefit of monitoring your competitor’s website for changes.
Pick up on pricing patterns to help you understand their strategies and inform your own pricing strategy.
You can also keep an eye out for their latest promotions, so you can strategize accordingly and consider taking action with your own promotions to stay relevant..
Tracking your competitors’ newest headlines and press releases from their website can give you plenty of clues to their future plans. By tracking competitor successes, you can also see if you can benefit from their publicity. Many businesses have a news and press releases page on their website that you can track, and in which they update regularly.
But beyond competitor websites, competitive tracking tools can also monitor new headlines in external news publications – that’s positive and negative publicity, and everything in between. Competitors’ public missteps can be turned into key insights for your own business to avoid potential losses in the future, and to know when to leverage your products and services advantageously.
Competitors’ customer reviews offer a way for you to view your competitors through their customers’ eyes; you can see where your competition is checking the boxes, and where they’re underperforming. You can watch how they respond to feedback for clues into your own customer service strategy.
Many businesses turn to social media to build brand awareness and establish authority in their industry. Many businesses post new content weekly, if not daily. By tracking changes to their profile and new posts, you can gather more insights into how they position themselves in the market, and source some creative inspiration from their content ideas.
Many businesses also post their future plans on social media – new partnerships, upcoming products and promotions. Monitor their social media to get a strong understanding of their branding strategy, and always have a sense of what’s coming next.
Website monitoring tools make the tracking process easier and more efficient, because you can monitor more information, at scale, with less effort and time.
There are many competitive intelligence tools to choose from. You should select the tool that best aligns with your team’s goals. But, generally, the top competitive intelligence tools should enable you to automatically monitor updates to the exact information you are interested in – whether that be changes to competitors products, pricing, content, news, funding, PR and team, or whatever else.
With Visualping, like you can get automatically get notified of changes from any web page on the internet, helping you efficiently keep track of the exact competitor moves that matter to you – without manually checking these pages yourself. When a change occurs, Visualping sends you and your team an email alert, with the changes highlighted for you to see.
Competitor monitoring tools automate the process of checking web pages for changes, so you can save time. At the frequency you speciify, the tool automatically checks pages for changes for you, sparing you from the manual work yourself.
Visualping offers real-time monitoring options, so you can become aware of updates within 5 minutes of them occuring.
With Visualping, you can choose which page on the internet to track, and also which parts of the page you want to monitor.
To only get alerted of exactly what matters to you and your team, you can apply custom monitoring filters – to only get notified whether certain keywords or phrases are added or removed from a page, for example. You can also adjust the level of change that triggers alerts.
After gathering the highlighted web page pages in your user dashboard, use Visualping to generate advanced custom reports to review many web pages at once, in a glance. Analyze many updates over time in a single glance, to generate insights and adapt to changes in your industry or market.
To compete strategically, you should track competitors on a regular basis and use your findings to foster competitive intelligence for informed business decisions.
But manually tracking these sources of data for changes is tedious and time-consuming. Not to mention, over time, important competitor updates are bound to slip through the cracks and go unnoticed.
Instead of manually checking these sources of data for changes, you can use competitive tracking tools like Visualping to automatically track changes for you.
When a change is detected on the page, Visualping sends you an email alert. Attached is a screenshot of the page with all the highlighted changes, and a link to your dashboard where you can view all the content changes over time.
By setting up automatic email alerts for various competitor pages you’re interested in – their homepage, product and pricing pages, press release pages and social media – you can streamline the process of watching these updates unfold.
You’ll be the first to know about new developments on your competitors’ websites – and without the hassle of manually checking the pages and scanning them for changes yourself.
Visualping also stores screenshots of web page changes, so you can see how the changes take place on the page over time. Track the evolution of colors, positioning of elements, special offers, banner ads and marketing statements.
Alerts act as catalysts for your team to explore what your competition has introduced. And maintaining this archive of change data over time can help embed visual data collection into the DNA of your organization, and provide an essential tool for decision-making.
Staying on top of new data from your competitors’ websites and other activities online can make a big difference in your own strategy. Implementing powerful, automated web page monitoring can have a significant impact on your business.
Make use of competitor tracking tools, like Visualping to easily monitor website changes for you and integrate these insights into your team’s competitive strategy so you can rise above the competition.
Want to find out more about how Visualping can help support your competitive tracking strategy? Reach out to our team – We’d be happy to help.