Summary

PeakMade Real Estate is a leading third-party property management company that specializes in student housing across the U.S. and Canada. Operating in highly competitive markets like Austin, Texas, they need to stay on top of competitors’ pricing, specials, and floor plan availability, to update their sales and marketing strategy to remain competitive.

With Visualping’s AI-powered Analyzer, PeakMade is able to automatically track hundreds of competitor web pages, and get notified of relevant updates – in this case, rates, floor plans and availability. With roughly 375 competitor pages tracked, teams now save 5–10 hours weekly, replacing hours of manual monitoring with efficient – and targeted – insights, via email. With Analyzer, PeakMade’s team can avoid being overwhelmed by irrelevant updates, and make faster decisions.

Industry: Real Estate Services

About PeakMade Real Estate

PeakMade Real Estate is a leading third-party property management company headquartered in Atlanta, Georgia. With a distinct focus on third-party management, PeakMade delivers end-to-end operational services, including marketing, sales, accounting, and more, for asset managers and investment groups.

With a national presence across the United States and Canada, the company manages a diverse portfolio spanning student housing, multifamily units, and an emerging sector in co-living spaces.

“We are one of the largest third-party management companies in the country, especially on the student side [...] We’ve got a full array of operations—sales, marketing, accounting, you name it—we’ve got it here.”

Explains Tyler Holmes, Digital Marketing Manager at PeakMade Real Estate.

Critical to PeakMade’s success is its ability to drive strong leasing performance, particularly in the student housing sector, where pre-leasing, well in advance of the academic year, is the norm.

The Situation: The Crowded, Competitive Market

In high-density rental markets like Austin, competition is fierce.

“It is getting cutthroat for what people are offering—what rates they're doing, what specials they're doing, and what amenities they're providing.”

PeakMade Real Estate needed real-time intelligence on how rivals adjust their rates, deals, and availability, on an ongoing basis. Holmes and his team were tasked with assisting the sales teams in getting the best possible leads, at the lowest cost—while arming them with actionable market intelligence.

“We needed a way to streamline how to collect information… and allow our teams to be more efficient when making decisions on our specials and rates.”

The Challenge: Manual Monitoring and Regulatory Constraints

Keeping track of competitor pricing and availability was a slow and manual process. Teams had to scour each competitors’ website to collect data—a labor-intensive, and often inconsistent, effort.

Making matters more complex were legal and regulatory changes in the U.S. housing industry. In the wake of lawsuits like the RealPage case, many property managers became increasingly wary of sharing pricing data over the phone.

This climate made it nearly impossible to rely on traditional outreach to gather competitive intelligence. Retrieving competitor data from their websites, then, became essential.

“We were looking for a tool to provide us a more automated view of how our competitors are adjusting their rates and specials.”

The Solution: Visualping and Analyzer

PeakMade discovered Visualping while exploring other automated website change monitoring tools.

“I had tested Visualping for a bit and saw it was pretty nifty on how it was able to analyze a web page, and give us a detailed analysis—especially using more conversational AI.”

Reducing Alert Fatigue with Targeted Alerts

Visualping’s AI feature, Analyzer, was particularly effective in surfacing meaningful changes—that included price updates and floor plan availability—while filtering out irrelevant changes, like photo swaps or SEO tweaks.

“Analyzer is able to pinpoint the exact information we need to change.”

This was critical for PeakMade’s workflow. Analyzer reduces alert fatigue, and helps them save time processing alerts, by only surfacing relevant changes.

The competitor websites also vary significantly between each other. Analyzer is still able to distinguish, across the varying web pages, the information they need.

"Analyzer reviews each of those unique pages, and identifies the old and new rates.”

“The biggest thing is the time savings. By using Analyzer, we’ve been able to get back 8 to 10 hours of our time in the workday.”

Scaling up with More Intelligence, Less Noise

Visualping’s automated change detection and targeted alerts have allowed PeakMade to scale up their competitor monitoring processes.

PeakMade has a ton of properties, and each of these properties have 5 to 10 competitors. By only receiving relevant alerts, PeakMade is now able to track its approximately 375 competitors, many of which have different floor plans, on separate web pages.

“We were concerned our team would get tons of notifications that are just false updates. But, now it only takes them maybe 30 minutes to an hour [to review], with the Analyzer information displayed.”

Unexpected Wins

While Visualping was initially implemented for competitor tracking, the tool has also proven useful for uptime and CRM monitoring.

With an API pushing data from the CRM to public websites, Visualping now helps ensure accuracy and detect website outages.

“It allows us to check to see, daily, if there are any updates to our websites… Or if the APIs pull in the right information over.”

This unexpected benefit has helped PeakMade implement internal checks and balances. “We've been able to use Visualping to keep an eye on that. If anything goes down… we get real-time notice of our sites.”

Results: Speed, Precision, and Strategic Clarity

With Visualping, Holmes and his team have built a modern, scalable system for market intelligence.

Weekly email summaries deliver floor plan pricing and availability updates across hundreds of competitor sites. Marketing and sales teams can reallocate focus where it matters most—based on real-time insights from Analyzer. Strategic decisions are faster and better informed.

“So, we're now getting real-time updates from competitors’ sites… without our teams having to go and manually check. They’re getting it in an email, and they can enter it in, and have it flow in automatically.”

And the support?

“The team has been great. Bethel's been very helpful… especially with getting these more customized prompts, and pushing for the analyzer to get what we need out of it.”

Monitor What Really Matters Today

For a fast-paced, high-volume organization like PeakMade Real Estate, automating competitor monitoring isn’t just a nice-to-have—it’s critical to your competitive advantage.

Visualping's Solutions plan, which includes Analyzer and prompt engineering support, for tailoring the AI to your business needs, gave PeakMade the technology it needed to reduce noise, reclaim hours of lost time, and respond strategically in a saturated market.

Reach out to our team to find out how we can tailor our AI to your unique use case.

“It’s been fantastic.”