Visualping: The 6 Best SERP Monitoring Tools for 2025

Succeeding at SEO requires the use of search engine results page (SERP) monitoring tools and a SERP tracker that shines a light on your results. After all, without accurate, real-time data, it’s impossible to know which of your campaigns are effective and which are falling short.

The first thing you need to know is where your site ranks on SERPs for specific keywords. But it’s also useful to understand other metrics, such as click-through rates, keyword search volumes, and web page changes.

The best SERP monitoring tools provide you with this exact information, along with additional data that you’ll find highly useful. Here, you’ll learn about the six best SERP monitoring tools for 2025.

Visualping

Visualping is a tool for monitoring website changes that’s extremely easy to use, and used by more than 85% of all Fortune 500 companies. This tool is packed with feature-rich attributes that will help keep your site at the top of the SERPs.

Using Visualping, you can constantly monitor any web page (or sections of pages) to see when changes occur, by taking entire screenshots of the page. But you can also use it to monitor Google SERP rankings for the keywords most relevant to your business, as well as leverage it to monitor each of your competitors. By doing so, you’ll be able to quickly assess how things fluctuate as time progresses.

No matter your industry, Visualping should be a key component of your SEO toolbox.

Semrush

Semrush is a comprehensive digital marketing suite that puts most of its focus on SEO. It’s one of the world’s top all-in-one SEO monitoring software SaaS tools because it provides comprehensive data for market research and pay-per-click (PPC) online marketing.

With Semrush, you can easily track any keywords or domains, including your biggest competitors.

Its main features are:

• Competitor analysis
• Rank tracking
• Overall domain analysis
• PPC advertising analysis
• Content optimization tools (such as a writing assistant)

In addition, its Sensor feature helps quantify the degree of volatility in the SERPs for a given page, domain, or keyword.

Semrush also recently launched a new tool called Surround Sound, allowing you to analyze SERPs for any keyword, such as “best Florida travel destinations.” Then, it will display every SERP that returns a link to your site when you search for that keyword. This useful SEO reputation management tool will even show how many third-party sites have posted links to your site.

Ideally, you want your brand to rank on the SERPs with more than just links to your own website. It’s important for search results to also display your brand on review sites, lists, and additional ranking pages.

This way, a user searching for “Florida travel destinations” will see multiple mentions of your brand, beyond just your own site. This is what Semrush means by a surround sound effect.

SE Ranking

SE Ranking is a SERP tracker known to be highly comprehensive and accurate. The software will track most major search engines, including:

• Google
• Yahoo
• Bing
• Yandex
• YouTube

It also includes forecasts of how much traffic your content can expect to receive, as well as estimates of search volumes for keywords.

Besides its SERP tracking capabilities, SE Ranking features a comprehensive suite of tools for SEO, such as SEO change monitoring, Google Ads data, local search results, and features like:

• Sitelinks
• Featured snippets
• People also ask

Yet another useful tool is your historical SERP data. This allows you to study how your tracked keywords and your site have historically performed in search results.

SE Ranking is a powerful tool that’s useful for any sized business, including agencies, SEO professionals, and small business owners.

AccuRanker

AccuRanker is a powerful SERP tracker that allows you to compile multiple tags and keyword clusters, then receive emails on a daily or weekly basis with how your rankings progress. As its name suggests, the tool is known to be extremely accurate and boasts features for in-depth analysis.

One of its most notable features is its dynamic tagging function, which gives you the ability to create advanced filters for dynamically tagging your keyword data. This functionality allows you to choose between multiple filter inputs to single out the keywords you’re targeting. For example, you could combine several AND/OR sets of logic filters into one single rule.

AccuRanker is a scalable tool, making it a great option if you run an agency that works with a lot of clients, or if you’re running a very large website. So whether you have a large e-commerce business, run an agency, or consider yourself an SEO professional, AccuRanker is an ideal tool for gathering competitive marketing intelligence.

Nightwatch

Nightwatch is a SERP tracker and rank-tracking tool that places a high emphasis on local search. This tool allows you to see how your keywords rank all the way down to a single zip code, allowing you to tailor your keyword strategies to any local region.

This feature is missing among many popular SEO tools, which simply consider a high-level overview of keyword performance. Of course, not all businesses need such a granular view of local search performance, but these metrics may prove useful if you’re a local marketer or running a big website.

Nightwatch is a little pricier than other SEO monitoring tools, but it remains a popular choice because of its reporting accuracy and live chat support. Consider using Nightwatch if you’re a large international marketer, a manager for a large website, or focused on local SEO.

ProRankTracker

ProRankTracker is a tool that’s very popular among agencies. It’s unique in that it allows you to build white-label reports for SERP keywords and rankings. While it doesn’t inherently provide significantly more data than other tools, the professional presentation of these reports provides a high-class feel for your clients.

This tool features rank-tracking reports that are regularly updated. You’ll also have access to international tracking on almost all search engines. This includes mobile and desktop results, as well as additional search elements.

And if you’re an international marketer, you’ll appreciate that you can generate reports in 13 different languages:

• English
• Danish
• Arabic
• French
• Dutch
• Italian
• Hebrew
• Portuguese
• Japanese
• Swedish
• Spanish
• Turkish
• German

For these reasons, ProRankTracker is a very useful tool for international marketers.

Using the Best SERP Monitoring Tools in 2023

In order to maintain a positive ranking in the SERPs, you must take advantage of all the tools you have at your disposal. But no matter which SEO monitoring tools you use in 2023, make sure that Visualping is at the top of your list.

Visualping is an incredibly simple solution that gives over 1 million users the ability to immediately detect changes on any web page. Choose the best plan for you, then get started today.