In order for your search engine optimization, or SEO, campaign to be effective, you have to monitor it.
That’s monitoring the website content you’re trying to optimize, and your performance in the organic search results. SEO change monitoring is crucial to any marketer’s SEO campaign.
It’s crucial because SEO monitoring enables you to detect and act quickly to problematic SEO changes that may negatively impact your rankings. Marketing managers usually aren’t the only ones making site changes and so, to track SEO changes on your website means to protect your site SEO and react fast when it’s potentially compromised.
SEO monitoring makes it easier to protect your website traffic.
SEO monitoring is also crucial because, by monitoring both your site and rankings, you can gauge the impact of your website changes in your SEO performance, and adjust your strategy accordingly.
But who has time for SEO monitoring? From leading various marketing channels and projects to managing your own individual tasks, it’s challenging for marketing managers to keep up with all of these changes. How do you, as a bustling manager with a jam-packed schedule, keep track of all these changes yourself?
You don’t. There are SEO monitoring tools, like Visualping and other tools, available online that can monitor your site and SEO performance for you, so you can stay on top of your projects and act quickly to any problematic changes – before your rankings drop.
SEO change monitoring is made up of two parts:
Monitoring changes to your website SEO
Monitoring changes to your rankings
The first part of SEO monitoring refers to the monitoring of on-page and off-page SEO changes to ensure your content is continuously optimized for the organic search results.
When tracking changes to your website SEO, that’s keeping an eye on changes to foundational website SEO components, such as robots.txt files, target keywords in title tags, copy and headers, visual rendering, and important internal links and backlinks from high domain authority websites.
When done right, these components improve your SEO score and help increase your ranking and organic traffic.
It’s important to track both on-page and off-page changes. Valuable backlinks, for example, that you worked hard to secure from a high domain authority site, could offer a floodgate of potential customers to your site. But that doesn’t mean they’re set in stone forever.
Your product or service may be mentioned and linked to at the top of an industry-related article, but publications reserve the right to change the location of their links on their pages, and even remove them altogether.
SEO monitoring enables you to monitor your valuable inbound links so that, if your brand is knocked down a few spots or, worse, removed altogether, you could make an effort to reach out to the publisher and make your case to protect your backlink profile. That link could offer a floodgate of potential customers to your site.
The second part of SEO monitoring is rank tracking: monitoring your brand’s visibility and ranking on Google.
Every SEO professional should recognize the importance of rank tracking; it allows you to evaluable the impact of your SEO efforts, and to see where you could improve to adjust your SEO campaign accordingly.
You can learn how to do things better, from refreshing your keyword research, to crafting better content and refining your meta tags, meta titles and meta description so you can move higher up in the rankings. You can gauge whether it is time to re-optimize your content with new keyword research.
By drawing correlations between these two parts of SEO monitoring – your website’s optimization and your se ranking – SEO monitoring enables you to not only assess the impact of your work, but to more efficiently infer why your rankings are shifting, given you would be aware of recent website changes.
This is valuable because, if your site does plummet to rock bottom then, if you have been monitoring your website SEO, you should already have a pretty good idea why. You can act fast and fix the issue, before you lose more traffic.
But, if you’re doing it manually, SEO monitoring is hard. This is because website and se ranking changes are constant and unpredictable.
If you’re an in-house SEO specialist, there are often different teams working on a site, each with their own objectives: copywriters, UX teams, software developers and product teams, for example. Each make site changes that can negatively impact se rankings – and these changes usually happen without first consulting with the SEOs.
The only way to know if your rankings are ever put on the line is if you’re checking your site constantly: manually flicking through your pages and making sure everything is as it should be.
That’s a lot of time spent manually checking. And you’ll likely miss important changes anyway, because you’re human and can’t catch everything all the time. That means you’re in for having delayed responses to changes that could plummet your rankings and traffic.
Or, maybe you’re an SEO specialist working in an SEO agency. You’re managing many different clients, each with their own site. That’s a lot of pages to be manually checking.
Clients have been known to make problematic website changes – the time-tested “client gone rogue” fiasco. Worse, with so many pages to somehow stay on top of, clients may come to you with an issue they noticed before you did.
SEO monitoring is also difficult because SERP rankings change all the time.
New competitors sneak up the Google results for your own target keywords and branded search queries. Current competitors make a strategic tweaks to their site that propel their content up the page, topping your content.
Google also regularly releases new algorithmic updates. These changing algorithms have been known to completely shake up the SERP rankings, leaving everything you know about your current rankings and who your rivals are in shambles.
Regardless, search engine results change all the time, and it’s useful to monitor them so you can stay on top of what’s happening and respond strategically. You can pick up on potential competitor threats, and consider whether or not it’s time for a content and/or metadata overhaul.
Knowing when you’re climbing up the results, or slipping to the bottom, can also be a huge indicator of something going wrong with your SEO. Detecting the change quickly allows you to take action fast to prevent further dips in your traffic.
But marketing managers typically have enough on their plates already.
That’s why there are SEO monitoring tools, like Visualping, that can monitor your websites and rankings for you, so you can stay on top of SEO changes.
SEO tools are vital for SEO monitoring.
Visualping is the world’s top website monitoring tool. Trusted by 85% of Fortune 500 companies, Visualping has been mentioned by the NBC, Wall Street Journal, Forbes and Politico, among other press, as a simple and easy tool for keeping up with changes on any website you want.
When Visualping detects a change on one of the pages you’re monitoring, you receive an automatic email alert. The alert includes a screenshot or text snippet of the website change. The changes are highlighted for you, so they’re easy to spot quickly.
It also includes a link to the monitored website page, for quick and easy access.
A website change monitoring tool, Visualping works great for SEO monitoring. The tool can be used to track changes to crucial SEO components foundational to any SEO strategy:
Keywords in title tags, copy and headers
Internal website and inbound links
With the Text-compare monitoring mode, you can monitor textual page changes – such as textual changes to important H1, H2 headers, title tags and copy on your landing pages.
You can also track whether valuable backlinks are removed, and changes to the anchor text of links.
New text, under Text-compare, is highlighted in green. Text removed from the page is crossed out and highlighted in red.
With the Visual-compare monitoring mode, you can track visual page changes, such as your own site for consistent visual rendering.
You can also use Visual-compare to track changes to your rankings. Changes, under Visual-compare, are highlighted in red.
The tool also has a keyword alert feature, in which you can be alerted on whether certain keywords or phrases are removed or added to the page. This feature is particularly useful for keeping an eye on whether important target keywords have been removed from your page.
Getting started with Visualping for SEO monitoring is easy.
You simply navigate to the homepage, and copy and paste the URL of the web page you want to track – whether that’s a page from your site, or the ranking results for a query of interest.
To monitor many URLs, you simply repeat this process. The tool also offers bulk monitoring, for tracking many URLs at the same time.
Next, adjust your monitoring settings. That’s just selecting the area of the page you want to track, selecting the monitoring mode you want, how frequently you want the page checked for changes and entering the email address you want the alerts to be sent to. And you’re done.
Step 1: Copy and paste the URL of the page you want to monitor into the search field on Visualping’s homepage. You don’t need to first sign up. Click Go.
Step 2: Once the page appears in the viewport, select the part of the page you want monitored.
Step 3: Specify the frequency you want Visualping to check the page – every 5 minutes, 30 minutes, hourly, daily, etc.
Step 4: Type the email address you want the alerts to be sent to. Click Start Monitoring.
Step 5: Visualping will send you an email, asking you to make a password for your account.
Don’t forget to make a password. This is what completes your account, which allows you to login to your user-dashboard and view all your monitored pages and alerts in one location.
Visualping takes automatic screenshots of web pages at regular preset intervals – every 5 minutes, 30 minutes, hourly, daily, etc – and compares each image to the last to check for changes.
You can opt for higher frequency monitoring through several affordable freemium subscription options. There is no credit card required for a free trial.
SEO change monitoring is crucial to any digital marketer’s SEO strategy.
You need to monitor changes to your website that have the potential to negatively impact your rankings, so you can react fast if such a change does take place without your approval.
There are SEO monitoring tools, like Visualping, online that can monitor your website and rankings for you, so you can always be in the know about your SEO and react accordingly.
Visualping is an SEO monitoring tool that checks web pages for changes for you, so you can keep an eye on the fundamentals without manually checking them yourself.