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Competitive monitoring



# Pitfalls of Competitive Intelligence: Why You Should Be Careful About Monitoring Competitors


The success of a business depends on the organization’s ability to collect and accurately assess large volumes of data to inform its ongoing decision-making processes. However, there are a few things businesses need to look out for when monitoring their competitors.


Staying ahead of the competition can be difficult, but by working with a capable partner, you can stay on top of your product tracking. Visualping is a comprehensive website change detection and alert system that can monitor listings without all the hassle. If you want to learn [how to collect competitive intelligence](https://visualping.io/blog/competitive-intelligence-gathering/), trying out Visualping is the perfect solution.


## Is Competitive Monitoring Worth It? Yes!


Many companies have yet to appreciate the value that intelligence-gathering on their competitors' products provides. Competitive monitoring is the perfect solution for tracking customers and marketing strategies, and when combined with competitive marketing, you can improve your business through tried and true best practices, filling any potential gaps in your workflow.


Another great thing about competitive marketing is that it gives you insights you can use to make better business decisions, improve your products and services, and set intelligent price points. Having a basic [competitive marketing intelligence guide](https://visualping.io/blog/competitive-marketing-intelligence-guide/) allows you to position your brand with advanced strategies you can use to take your new product ideas to the next level. 


However, there are some limitations to competitive monitoring that you should be aware of.


## The Potential Pitfalls of Competitive Monitoring


Despite being a valuable strategy for most businesses, competitive intelligence can incur some problems if it isn’t properly managed. It’s possible that you could offend your competitors while gathering information about them or even lose sight of what’s important by becoming too fixated on what they’re doing.


There’s no good reason to take a chance when the ability to learn about these problems is available ahead of time. Knowing the potential pitfalls of competitive monitoring will allow you to create better marketing strategies without putting your company at risk. To that end, three of the most helpful tips we can provide include the following:


### 1\. Don’t Get Misled by Faulty or Insufficient Data


Modern businesses rely on real-world data to create a roadmap for their marketing strategies, but that can cause a problem if the information collected is, in some part, inaccurate or completely wrong altogether. Whether intentional or not, faulty or insufficient data can be a significant issue for organizations.


It’s important to be aware of how much you rely on data for day-to-day processes. Unverified data can be misleading, resulting in poor decisions and throwing your strategy off track.


### 2\. Too Much Focus on What Your Competitors Are Doing Can Actually Hold Your Business Back


While competitive intelligence is an excellent means of scoring some insights into your competitors, relying on it too heavily can leave you with an unclear picture of the needs of your own organization. Even good data can hold your business back if you don’t know how to apply it properly.


Competitive intelligence lets you keep up with market trends, but it can also give you a false sense of security when it comes to the competition. You may be less likely to innovate, offer new products and services, or grow your brand, which can leave your organization stagnant. 


### 3\. Your Competition Might Find Your Monitoring to Be Intrusive or Undesired


Although you naturally have a competitive relationship with other businesses, it’s still important to be aware of how they perceive you. If the companies you’re monitoring discover that you are collecting data about them, they may target you specifically as a threat, thereby making it harder to grow your business.


When collecting competitive intelligence, you should be aware that your competitors can monitor your activities. Data collection activities are usually detectable, and rival businesses may not be too happy about you essentially “spying” on them. 


With that being said, using a reliable third-party tool can make your competitive marketing activities easier to manage and harder to track. 


## Keep an Eye on the Competition with Visualping


Tracking online products and services can be complicated, making it harder to see what the competition is up to. You can manually check back on a listing every now and again, but most companies will want a better solution that’s capable of giving them an edge against the competition. 


![Select the Part of the Page You Want to monitor on a competitor website.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-127-img2.png)


Visualping is an AI-powered website change detection, monitoring, and alert system designed to make your life easier. Leveraging Visualping to [monitor website changes](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) allows you to see what your competitors are doing so you can create better marketing strategies without losing sight of your core vision. 

When Visualping detects a change on a web page you're tracking, you receive an email alert, with an AI-generated summary of the competitor update. The alert also includes a screenshot of the page, with the changes highlighted, so it's easy to understand. 

![Competitor change alert with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Care_monitoring_competitors_visualping_5957325039.png)

Visualping takes care of all the details so you can focus on the bigger picture, and we let you monitor changes on any web source on the internet, giving you everything you need to tailor a unique competitive monitoring strategy. 


You may wonder, though, what it is that makes [Visualping](https://visualping.io) so different. In response, we can proudly say that Visualping is:


### Simple


Other monitoring tools can be difficult to use, with a mountain of options so large that users get frustrated and give up. Visualping, on the other hand, cuts through the noise and nuance of competitive monitoring so you can find the data that matters to you. Our seamless interface removes the clutter, giving you everything you need to get things done.


### Intelligent


Most competitive intelligence tools are limited in regard to where they can collect data from, so if you want to remain competitive in today’s market, you need a monitoring solution with the flexibility to collect relevant data from wherever you want.


The great thing about Visualping is that you can monitor any web page, or part thereof, for updates at regular intervals. Visualping will notify you instantly when a change occurs, giving you a chance to collect the information you need before it’s too late.


### Affordable


Competitive intelligence has a lot of moving parts, so an affordable tool that is capable of handling everything you throw at it will allow you to improve your marketing campaigns and eliminate inefficiencies from the process. That’s why we created Visualping.


New users can try Visualping for absolutely free for as long as they like. Starting with a maximum of five pages checked once per day, you can easily upgrade to a better plan if you need something more comprehensive. 


Businesses can take advantage of the 20K package, which allows up to 500 pages to be checked per day at intervals as small as every five minutes. With such great prices, it’s no wonder more companies are turning to Visualping every day for their competitive intelligence needs.


## Visualping Is Your Partner for Competitive Intelligence


Collecting and analyzing data has become a central task for many companies, especially those that are about to gear up for new marketing campaigns. Leaders who want to make the best business decisions rely on quality data to give them insights that they can rely on while growing the organization. Visualping is trusted by more companies as a trusted partner for competitive intelligence campaigns. With Visualping, you’ll be able to improve your ROI faster and without all the overhead.


Visualping is the perfect tool for you to [compare competitor websites](https://visualping.io/blog/comparing-competitor-websites/), social media channels, earned media, and more. Setting up your Visualping account will allow you to stay on top of price changes, new product launches, published content, and more. We’ll send you [price change notifications](https://visualping.io/blog/price-drop-alerts-track-price-changes/) directly to you via email, SMS, or other communication channels, depending on your needs. 


Try Visualping for free today and find out whether it’s the competitive intelligence tool that’s right for you. [Contact us](https://visualping.io) today to learn more.


Competitive intelligence is a valuable strategy but can lead to some problems if it isn’t properly managed. Learn how to carefully monitor competitor’s websites using Visualping.

Why You Should Be Careful About Monitoring Competitors

Why You Should Be Careful About Monitoring Competitors - Visualping

## Competitor Websites: How Does Yours Stack Up in Comparison?

Businesses traditionally depended on their reputation to draw new customers through word of mouth or limited advertising. In today’s digital age, a comprehensive online marketing strategy is essential to reach a broader audience. A professional website is critical in differentiating your business from competitors.

However, competitors also have digital strategies, making monitoring and comparing websites continuously important. 

[Visualping](https://visualping.io/blog/best-tools-monitor-website-changes-visualping-alternatives/) is a versatile [AI website monitoring tool](https://visualping.io/blog/top-ai-website-monitoring-tools) that allows business owners to [monitor competitor website changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/). When a change is detected, you recieve an email alert that includes an AI summary of the change, distilled in two to three lines, and a screenshot of the change. 

This helps businesses stay informed about competitor strategies and adapt accordingly.

**Benefits of Visualping:**

- **Flexible monitoring:** Adjust to different tracking needs.
- **Change alerts:** Instant notifications on competitor updates.
- **Comprehensive insights:** Understand competitor content and strategies.

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

[Competitive Analysis Tools](https://visualping.io/blog/competitor-website-analysis-tools/) like those listed by **SEMrush** and **Similarweb** are also valuable. These tools analyze keywords, tech stacks, and PPC strategies, providing a holistic view of competitors. Businesses can refine their strategies to maintain a competitive edge.

## What Is Competitor Website Analysis?

Competitor website analysis involves examining rival businesses' online presence to gather critical insights into their marketing tactics and strategies. This process is essential for understanding how competitors position their products and services, their branding efforts, and their digital marketing techniques.

Benefits:

- Identifying successful strategies to replicate and adapt.
- Pinpointing areas where competitors may be weaker, offering opportunities for improvement.
- Gaining an understanding of market trends and customer preferences.

Analyze key elements such as website design, user experience, content, and SEO practices. Utilizing various [competitor analysis tools](https://www.semrush.com/blog/compare-websites/) can streamline this process, providing data on traffic, ranking, and overall performance metrics. By leveraging these insights, businesses can refine their strategies, aiming to surpass their competitors.

**Key Elements to Assess:**

- **Website Design**
- **User Experience (UX)**
- **Content**
- **SEO Practices**

## What to Compare: 6 Things to Look at for Competitive Website Analysis

### Google Rankings and Target Keywords

A [successful SEO and Competitive Intelligence strategy](https://visualping.io/blog/competitive-intelligence-strategy/) involves understanding and leveraging target keywords that drive organic traffic. Identifying the keywords your competitors rank for on Google provides insight into their SEO practices. Utilize tools like SEMRush or Ahrefs to [analyze the keywords](https://visualping.io/blog/carefully-monitor-competitors/) your competitors are targeting. Review how they rank for these terms and ascertain if there are gaps or opportunities for your strategy. This knowledge can then be applied to optimize your content to improve your search engine positioning.

### PPC Campaigns and Ad Spend

Pay-per-click (PPC) campaigns are pivotal for quickly ramping up website visibility. Investigate which keywords your competitors are targeting in their paid search efforts. Analyze the ad content they are using and their expenditure on these campaigns. Tools like SpyFu and Serpstat can offer detailed insights into competitors' PPC strategies. By comparing these elements with your own, you can refine your marketing tactics and potentially achieve better results with your ad spend.

### Backlinks from Other Sites

The number and quality of backlinks are crucial for building domain authority. Examine the [backlink profiles](https://visualping.io/blog/competitive-intelligence-gathering/) of competitor websites to understand their link-building strategies. Tools like Ahrefs and SEMRush provide comprehensive lists of backlinks, showing you which sites are linking to your competitors. This can reveal valuable link opportunities and inform your outreach efforts. A quality backlink profile improves your search rankings and enhances your site's credibility.

### Website Design and Copy

The design and copy of a website play significant roles in user engagement and conversion. Evaluate the visual aesthetics and written content of your competitors' sites. Pay attention to their messaging, the benefits they highlight, and how they structure their content. Consider how their design elements contribute to the user experience. Tools like BuiltWith can reveal the technologies used to build these designs. Applying similar or improved design principles can enhance your site's appeal and effectiveness.

### Traffic

[Monitoring the traffic](https://visualping.io/blog/spy-on-competitors-websites/) of competitor websites offers insights into their online performance. Analytics tools like SEMRush, SimilarWeb, or Google Analytics can be used to estimate the volume of visitors to competing sites. This data helps you gauge the effectiveness of their strategies and identify trends. Key metrics include total traffic, organic visits, referral traffic, and [social media contributions](https://visualping.io/blog/how-to-monitor-your-instagram-competitors/). Understanding these figures helps establish site benchmarks and guides strategic adjustments.

### Website Technologies

Understanding the technologies that underpin competitors' websites provides insights into their digital capabilities. Tools like BuiltWith can help identify content management systems, plugins, hosting environments, and other technologies used by competing sites. This information helps inform your decisions on what technologies to adopt or avoid. Keeping abreast of technological trends in your industry ensures your site remains competitive and user-friendly.

Reviewing these six critical areas using tools such as SEMRush, Ahrefs, SpyFu, and BuiltWith will provide a comprehensive understanding of your competitors' strategies. By integrating these insights into your website planning and execution, you can enhance your competitive position in the market.


## Get the Scoop on Competitor Websites with Visualping

Monitoring competitors' websites can be challenging due to regularly changing prices, stock levels, and messaging. Visualping is an ideal tool for identifying what content competitors release and how frequently. Users can [track discounts](https://visualping.io/blog/top-tools-competitor-price-tracking/), sales, and [price changes](https://visualping.io/blog/competitive-pricing-analysis/) efficiently. Being notified about competitors' new hiring positions or updates to their website’s design or content becomes seamless with Visualping.

Visualping provides real-time updates, alerting users whenever competitors alter their web pages. Scheduling checks at intervals as short as five minutes ensures you stay informed about every change. Visualping monitoring is an invaluable partner for long-term competitor tracking, offering insights into their activities, updates, and marketing strategies. 

[Visualping](https://visualping.io) is perfect for:


*   Finding out what content your competitors publish and how often
*   Monitoring for discounts, sales, and price drops
*   Being notified when competitors start hiring for new positions
*   Staying informed of updates to their website’s design or content


![Select the part of the page you want to monitor changes using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-128-img2.png)


## Make Sure Your Website Stacks Up to the Competition with Visualping

Setting your business apart in today's competitive digital landscape can be challenging. Manually monitoring competitors' websites isn't practical, but Visualping offers an efficient solution. With Visualping, businesses can [monitor content changes](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) on competitors' sites to gain valuable insights.

To use Visualping, simply copy the URL of a competitor’s website and paste it into Visualping’s homepage. The tool will then [track changes](https://visualping.io/blog/how-to-monitor-website-changes/), informing you about your competitors' strategies. This makes it easier to refine and improve your digital marketing efforts.

[Visualping's features ](https://visualping.io/blog/visualping-ai/)include:

- **Simple and flexible design:** User-friendly interface for easy monitoring.
- **Comprehensive tracking:** Monitor a variety of website elements according to your needs.
- **Automated alerts:** Receive notifications whenever a change is detected.
- **AI Summaries and Analysis:** Get the key insights behind any changes summarized for you.

## Step-By-Step Tutorial on Using Visualping to Monitor Competitor Websites

### Step 1: Copy the URL of the competitor web page you want to track, then paste it into the search field on Visualping's homepage.

Simply go to [Visualping's homepage](https://visualping.io/) and paste the website you want to track to start the process. You'll need to repeat this process for each web page you want to track, or [contact us](https://visualping.io/contact) to learn about Visualping for Business' bulk upload features.

### Step 2: Decide how often you want Visualping to track the website for changes

Next, you must decide how often you want to check the web page for changes. Choosing a higher frequency will make sure you get notified as soon as possible whenever changes occur.

### Step 3: Enter the email address that you want to receive alerts

Now that you've told Visualping what to track and how often, you need to provide an email so you can receive notifications.

### Step 4: Check your email to finish creating your new account

Finally, go to your email inbox and click on the link in the verification message that Visualping sent you.

Visualping ensures that you can keep up with competitors effortlessly. Use Visualping today to see how your website measures up against the competition.



If you want to see how your website stacks up to competitors, try Visualping. Our flexible website monitoring and analysis tool is capable of handling everything you throw at it.

Comparing Competitors Websites: Insights and Strategies for Success - Visualping

Comparing Competitor Websites: How Does Your Website Stack Up to the Competition? 

# Gathering Competitive Intelligence: Essential Strategies for Market Success

## Effective Strategies for Competitive Research

### The Value of Competitive Analysis

[Competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021) plays a crucial role in modern business strategy. It provides valuable insights into market dynamics, competitor activities, and potential opportunities. Companies that excel at gathering and utilizing competitive intelligence often gain a significant edge in their industries.

Practical competitive analysis enables businesses to:

- Identify market trends
- Anticipate competitor moves
- Refine product offerings
- Optimize pricing strategies
- Enhance marketing efforts

By systematically collecting and analyzing data on competitors, companies can make more informed decisions and adapt quickly to changing market conditions.

### Frequency of Competitive Intelligence Gathering

The ideal frequency for gathering [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence) varies depending on industry dynamics and business needs. However, implementing a [continuous monitoring approach](https://visualping.io/competitive-monitoring/) often yields the best results.

Key considerations for determining frequency:

1. Market volatility
2. Competitor activity levels
3. Industry innovation rates
4. Available resources

Many successful companies employ automated tools and processes to collect competitive data continuously. This approach allows for real-time insights and rapid response to market shifts.

A balanced competitive intelligence program might include:

- Daily monitoring of competitor websites and social media
- Weekly analysis of industry news and trends
- Monthly deep dives into specific competitor strategies
- Quarterly comprehensive market assessments

By establishing a consistent rhythm for competitive analysis, businesses can maintain a pulse on their competitive landscape and make timely, data-driven decisions to strengthen their market position.

## Strategies for Gathering Business Competitor Data: 6 Effective Methods

### Leverage Web Monitoring Tools to Track Rival Pricing and Marketing Tactics

[Website change detection tools](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools) can significantly enhance competitive intelligence efforts. They become [competitor monitoring tools](https://visualping.io/blog/competitor-monitoring-tools), sending you automatic email alerts on the precise updates you're interested in. Use these insights to inform future pricing adjustments, new product launches, and evolving marketing strategies.

Key benefits of using web monitoring tools include:

- Ability to track any specific web sources
- Real-time competitor alerts 
- AI-generated summaries and analysis 

![How to monitor competitor prices using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-130-img2.png)

By setting up alerts for specific web pages or sections, companies can stay informed about their competitors' latest moves without constant manual checking. This approach saves time and ensures no critical updates are missed.

Common ways to use web monitoring tools include:

1. [Tracking competitor websites](https://visualping.io/blog/monitor-website-content-changes-competitor-insights)
2. [Tracking competitor prices](https://visualping.io/blog/top-tools-competitor-price-tracking) 
3. New product features or services
4. Special promotions or discounts
5. New job postings 
6. Executive team changes
7. Changes in messaging or positioning

A systematic web monitoring strategy enables businesses to gather actionable [competitive insights](https://visualping.io/blog/competitor-website-analysis-tools/) efficiently. This data can inform product development, pricing strategies, and marketing campaigns, helping companies maintain a strong market position.


```cta
Start monitoring your competitors' web pages now / Sign up with Visualping to monitor any competitor web page, and get notified when we detect a change. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.yourcompetior.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```


## How to Monitor Competitor Websites for Strategic Insights

### Begin Tracking Rival Web Pages Immediately

[Visualping offers a straightforward process](https://visualping.io/blog/competitor-tracking) for monitoring competitor websites. Start by copying the URL of the page you wish to track. Paste this into Visualping's search bar. Choose the specific areas of the page to monitor and set a check frequency. After verifying your email, you'll receive alerts when changes occur. This enables real-time tracking of competitor activities and market shifts.

### Leverage Search Engine Tools for Online Discussions

Utilize advanced search techniques to uncover valuable customer insights. For example, use the formula `site:<website>.com [product name]` to find discussions on specific platforms. This method can reveal authentic customer opinions and experiences with competitor products. It's an effective way to gather market intelligence and understand consumer sentiments without direct interaction.

### Employ SEO Platforms for Competitor Strategy Analysis

Other [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools) include SEO software, which provides crucial data on competitor digital strategies. Tools like Ahrefs or SEMRush offer insights into:

- Keyword targeting
- Search rankings
- Backlink profiles

This information helps identify industry trends, content gaps, and potential market opportunities. By analyzing competitor SEO tactics, businesses can refine their own strategies and improve their digital presence.

### Examine Public Company Filings for In-Depth Insights

For publicly traded competitors, SEC filings are a goldmine of information. These documents offer:

- Quarterly earnings reports
- Annual financial statements
- Business strategy overviews

Analyzing these filings provides a comprehensive view of a competitor's financial health, market position, and plans. This data is invaluable for benchmarking and identifying potential threats or opportunities in the market.

### Engage with Competitor Marketing Channels

To gain a holistic understanding of competitor strategies:

1. Subscribe to email newsletters
2. Follow social media accounts
3. Engage with digital content

Consider purchasing to experience the entire customer journey. This approach offers insights into:

- Marketing tactics
- Sales funnels
- Customer experience

Businesses can identify strengths and weaknesses in their rivals' approaches by directly interacting with competitor channels.

### Conduct Comprehensive Competitive Analysis

A SWOT analysis provides a structured approach to evaluating competitors:

| Aspect | Description |
|---------------|---------------------------------------------|
| Strengths | Identify areas where competitors excel |
| Weaknesses | Pinpoint vulnerabilities in their strategies|
| Opportunities | Discover potential market gaps |
| Threats | Recognize challenges posed by competitors |

This analysis helps in the following:

- Developing targeted strategies
- Identifying areas for product development
- Uncovering market opportunities

By systematically evaluating competitors, businesses can make informed decisions and [adapt their strategies](https://visualping.io/blog/monitor-website-content-changes-competitor-insights) to stay ahead in the market.

## Leveraging Visualping for Actionable Intelligence

Visualping is an AI website change monitoring tool that's commonly used for competitive intelligence. Visualping offers a [user-friendly interface](https://visualping.io/blog/visualping-ai/) that simplifies tracking website changes, allowing companies to make informed decisions without sifting through overwhelming amounts of information.

![Visualping-change-alert.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Visualping_change_alert_122fc5b778.png)

You can monitor any web pages, on the internet, to get notified of key competitor changes that matter to you and your team. When a change is detected, you receive an email alert, that includes an AI-generated summary of the change, distilled in 2 to 3 lines. The alert also includes a screenshot of the web page, the changes highlighted, so it's easy to understand quickly. 

Key features of Visualping include:

- Flexible website tracking options
- Free subscription
- Inexpensive Business subscriptions, starting at $100/month 
- AI competitor summaries
- AI analysis, for flagging important updates
- Email alerts for competitor listing updates
- Streamlined data aggregation

Unlike some costly intelligence-gathering services, Visualping provides an [affordable solution](https://visualping.io/blog/best-tools-monitor-website-changes-visualping-alternatives) for businesses of all sizes. Users can easily set up [monitoring for specific web pages](https://visualping.io/blog/carefully-monitor-competitors/) or sections they wish to track, receiving timely notifications when changes occur.

It's important to note that while Visualping is a legitimate tool for competitive analysis, users should always adhere to ethical practices and avoid any activities that could be construed as [industrial espionage](https://visualping.io/blog/competitive-intelligence-industry). Visualping can help companies stay ahead in their respective markets when used responsibly by providing timely insights into competitor activities and industry trends.

Get email alerts as soon as your competitors’ listings are updated by monitoring it with Visualping’s streamlined user interface. We make the internet work better for you by aggregating valuable intelligence and displaying it in an easy-to-understand format. Don’t be left behind by the competition. [Try Visualping absolutely free today](https://visualping.io)!

The use of competitive marketing intelligence ensures your company has the knowledge it needs to succeed. Find out how Visualping can assist in gathering competitive intelligence.

6 Smart Tactics for Gathering Competitive Intelligence - Visualping

6 Smart Tactics for Gathering Competitive Intelligence

## Introduction

When launching your competitive intelligence strategy, where do you even start? Well, once you've identified your competitors, you need to make a plan for how you're going to stay on top of their movements. That means making a list of **competitive intelligence sources** that you can monitor to find out everything your competitors are up to.

The best, and most obvious source of competitive intelligence is the internet. As your competitors adjust their strategies, these pivots are almost always eventually revealed online.  But where do you look? Which competitive intelligence sources have the power to reveal your competitors' moves? 

This article features a list of the top 26 competitive intelligence sources that you should start monitoring today. 

But there's one problem: manually checking dozens of different sources for each of your competitors is nearly impossible. **That's one of the reasons we built [Visualping](https://visualping.io/competitive-monitoring/)** - an [AI website monitoring software](https://visualping.io/blog/top-ai-website-monitoring-tools) that tracks competitor web pages for you, and sends an alert when a change is detected. Visualping not only alerts you of changes, but summarizes the change in two to three lines for you, and also stores a record of past versions so you can go back and see how your competitor's strategy has changed over time.

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

[Visualping for Business](https://visualping.io/business/) includes advanced features that allow you to collaborate with your team, scale up and monitor hundreds of pages, and generate advanced reports; all supported by our incredible customer success team. It's super simple to [get started](https://visualping.io/sign-up/), and [pricing](https://visualping.io/business/pricing/) starts at an affordable rate for any business.

Without further ado, here's our list of the best competitive intelligence sources, starting with key pages and elements on your competitor's website:

## Top 26 Competitive Intelligence Sources to Monitor

### 1\. Home Page

If you're a marketer yourself, you know that a few pages on a business' website are special, critical pages. For an update to be made to these pages, a high bar has to be met. That's why the first page on this list of competitive intelligence sources is your competitor's home page.

Monitor your competitor's home page for updates to their main headline or imagery, new  special notices, or even subtle changes to the content lower down the page, such as customer testimonials. You can be sure that the change you are detecting is the result of a careful decision.

### 2\. Pricing Page

If your competitor offers any kind of pricing content on their website, this is the second thing to keep a close eye on. Especially in software sales, the pricing page tends to be one of those "special" pages that is created with a ton of careful thought, and only updated when something important is changing at your competitor. These pages are typically dense with detail so, Visualping is super helpful for catching a small change you might not have noticed if checking manually.

![Monitor competitor pricing pages](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-pricing.png)

### 3\. Navigation

Like the home page or pricing page, a company's navigation only changes when they are trying to direct significant attention to something important. Be sure to use Visualping's advanced features to reveal navigation elements and monitor only the specific dropdown(s) you care about. 

### 4\. Executive Team Page

Most companies like to feature their executive team on their website; this is an excellent page to keep an eye on. The "team page" will reveal to you when there's a key departure, or a key hire. These updates can tell you a lot about where your competitors are feeling changes are warranted, or bigger investments are needed.

![Monitor executive team pages](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-116-2-leadership.png)

### 5\. Press release page

If your competitors have a press release page, it should be a no-brainer to monitor it for corporate updates. This is where you might learn about awards, partnerships, releases, and corporate development activities. Press pages will tell you a lot about the bets your competitor is making to try and stand out.

### 6\. Blog roll

A company's blog is the best source for an understanding of where they're currently focusing their marketing resources. You'll notice from the style, form, and content of their posts what they want their customers and the market to know about their business.

### 7\. Robots.txt

One of my favorite things to check on a competitor's website is their robots.txt file. This file is a special URL that almost every website has, and it tells automated bots what they should (or shouldn't) be visiting on a competitor's site. Try it out: enter any website, followed by "/robots.txt" (for example, [visualping.io/robots.txt](https://visualping.io/robots.txt)). You'll see some interesting subfolders that might be worth checking out, especially the ones that your competitor is trying to hide from bots! You'll also likely find the website's sitemap, which is the next entry on our list:

### 8\. Sitemap file(s)

If you want to know whenever your competitor creates a new page on their site, try finding and monitoring their sitemap file. You can usually find the URL in their robots.txt file (above). The sitemap is a technical list of all the pages on a website, and it serves to help bots, like Google, navigate and find pages. Whenever a new, important page is published, it should show up here. If you're really lucky, their sitemaps will be organized by type of content; so you can choose which sorts of pages you want to watch.

![Monitor competitor sitemaps](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-sitemap.png)

### 9\. Release notes/"what's new" page

If you're in software, the "what's new" page will contain a nice running log of updates to a company's products. How nice of your competitors to put all of their developments in one place! 

### 10\. Careers page

Similar to the executive team page, your competitors' job boards will tell you a lot about the investments they're making in their business.

### 11\. Status page

When your competitors are experiencing downtime, they often post about it in a specific, (somewhat hidden) location. Use Visualping's high-frequency monitoring to get alerted within five minutes of an update to this page.

### 12\. Investor relations/news releases

If your competitor is a publicly traded company (or owned by a publicly traded company), monitor their investor section for new releases. You'll learn about significant insider stock trades and get notified of their quarterly financial filings. 

### 13\. Key conversion pages

Monitor your competitors' key "conversion" pages for updates. The exact nature of this page will depend on what type of business you're in; it could be a shopping cart page, a sign up page, or a contact us page. By monitoring this page, you'll pick up the small tweaks they are making to improve the user experience and position their offering at a critical destination on their website.

![Monitor competitor sign up pages](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-conversion.png)

### 14\. Promos or deals page

Especially if you're in Ecommerce, it's generally pretty easy to locate a page or category listing that features your competitor's latest promotions. Monitor this page to get a sense for the products they're trying to sell off.

### 15\. Help center home page

If your competitor has a knowledge base or help center, you should definitely be monitoring (at least) its home page. The articles and content featured on your competitor's help center home page are a great source of intel about the things they want their customers to do with their products (for example, activate a certain feature).

![Monitor competitor help centers](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-help.png)

### 16\. Customer community or feature request board

Your competitors may have a customer community or forum where people can discuss the competitor's products, submit issues, or request improvements. This is an excellent source to learn about what your competitor's customers like and dislike about your competitor. Some software companies even publish their roadmap for all to see!

### 17\. Terms & conditions page

It never hurts to watch your competitor's privacy policy and terms and conditions web pages. You might learn a thing or two as their service level agreements change. 

Next, we'll cover some sources you should be monitoring on third-party websites to help you gather even more competitive intelligence:

### 18\. Downdetector

Downdetector is a website that "detects" when a company is experiencing uptime issues based on user self-reporting. If your competitor has a page here, monitor it for insights that you might not be able to get from their status page.

![Monitor downdetector](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-downdetector.png)

### 19\. 3rd-party reviews

Monitor any third-party review sites that your competitor is listed in. You can usually find a way to pull up a list of the most recent reviews; monitoring this list will keep you in the loop as positive or negative reviews are posted. This is another great source to learn what customers really think about your competitors.

### 20\. Social media bio/background image

You can definitely use Visualping to monitor social media posts, but I also advise that you monitor competitor profile bios and background images. In my experience, these elements are kind of like their home page, and only change when there's some real intention behind it. Detecting this change can reveal a lot about how a competitor wants to position themselves.

![Monitor competitor social media profiles](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-bios.png)

### 21\. Google News

Your competitor's press release page will only tell you what they want you to know. Monitor the Google News search results for your competitor's brand to get quick insights into what the media is saying.

### 22\. Youtube/Vimeo

Monitor YouTube and Vimeo search result pages for your competitor's brand name. You would be surprised at a) the amount of third-party content that shows up on YouTube, and b) the amount of first-party content that is on Vimeo, especially for B2B (a lot of agencies use Vimeo). One time, I found a competitor's internal marketing strategy meeting posted by a consultant on Vimeo - it had been posted with the wrong visibility settings.

### 23\. Wikipedia page

Wikipedia can provide a wealth of information about your competitors, including company history, products and services, organizational structure, and notable events. It can also highlight any controversies or criticism the company has faced. This is a great use case for Visualping's text mode, which will show you textual, rather than visual changes; and can be configured to notify you if a certain keyword is added or removed.

### 24\. Crunchbase profile

Crunchbase is a platform that provides information on startups and companies, including funding rounds, investors, leadership, and more. By monitoring your competitors' Crunchbase profiles, you can gain insights into their financial health, growth trajectory, and potential partnerships or acquisitions.

### 25\. App store listings

If your competitors have apps, monitoring their app store listings can provide valuable information on their user base, new features, user reviews, and overall app performance. 

![Monitor app stores](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-137-appstore.png)

### 26\. "Vs" or competitor pages

Pages found on comparison websites or even on your competitors' own websites provide a direct comparison of your product or service and your competitors'. Monitor these pages to understand how the market - and your competitors - say you stack up.

## How to monitor your competitive intelligence sources with Visualping


### Step 1: Copy the URL you want to monitor, then paste it into the search field on Visualping’s homepage


The first thing to do if you want to be notified when your competitor updates a page is to get the URL for the page you want to track. Then, simply go to [Visualping’s homepage](https://visualping.io) and paste it in to start the process.

![Select the Part of the Page You Want to monitor for changes to Salesforce sales cloud price drops..](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-125-img2.png)


### Step 2: Decide how often you want Visualping to check the page for changes


Next, you must decide how often you want to check the web page for changes. Choosing a higher frequency will make sure you get notified as soon as possible whenever changes occur.


### Step 3: Enter the email address that you want to receive alerts 


Now that you’ve told Visualping what to track and how often, you need to provide an email so you can receive notifications whenever the content is updated. Make sure to provide a valid email that you have access to so that you don’t miss a thing.


### Step 4: Check your email to finish creating your new account 


Finally, go to the email inbox you provided and open the verification message that Visualping sent you. It will take you to your Visualping, where you can confirm your email and activate your account.

That's it! Happy monitoring!


Learn about all the competitive intelligence sources you should be checking every day to keep an eye on your competitors' stratgies.

26 Competitive Intelligence Sources: The Ultimate List

26 Competitive Intelligence Sources to Monitor

It's important to have strategies in place when conducting research into competitors. Find out how Visualping can assist in Competitive Intelligence Research.

How to Create a Competitive Intelligence Research Strategy - Visualping

How to Create a Competitive Intelligence Research Strategy



## Introduction

Staying ahead of the competition is no easy feat. That's why every marketing team should conduct some form of [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) – gather information about their competitors and analyze it for insights to inform their own strategies. 

One easy way marketers can stay one step ahead is with [Visualping](https://visualping.io/competitive-monitoring/). 

Visualping is an AI-powered competitor monitoring tool that lets you monitor any web pages on the internet for changes. Marketers use it to get automatic updates on competitor activity from anywhere on the web, like to [track competitors' websites for changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/), or for [competitor price tracking](https://visualping.io/blog/top-tools-competitor-price-tracking/). 

Get notified of new product or feature releases, new blog content, and interesting shifts in their marketing messages on key landing pages. Visualping's alerts include an AI summary and screenshot of the change for you to see. 

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

*In this article, we’ll delve into the world of competitive intelligence in marketing – why it’s important for marketers to embrace competitive intelligence, the pros and cons of different methods for keeping tabs on the competition, and how marketers can use automated tools, like Visualping, to stay on top of the competitors in their industry.*

## Importance of Competitive Intelligence in Marketing 

### In Differentiating Your Brand 

Marketing, of course, is how a business promotes and sells its products or services, including market research and advertising.

Deciding how to differentiate your brand depends on analyzing what the competition is doing – how they’re positioning their product or service, and the unique value they offer, relative to everybody else. You can only identify what’s missing until you’ve gathered competitive intel to understand what’s currently being offered. 

For example, you can keep an eye on the header statements on your competitors’ homepages – how they communicate the benefits they provide prospective customers, the language they use and how they describe their product and services. 

### Executing Informed Marketing Tactics 

Effective marketing tactics are key to your business’s success. Maybe the players in your industry tend to have a strong presence on social media, or maybe they’ve specialized in content marketing and search engine optimization to dominate the search results for your target queries and keywords. 

By taking notes on how your competitors are marketing and promoting their products and services, you can fine-tune your own tactics, outmaneuver them, and secure your fair share of the market.

```cta
Start spying on your competitors' websites now / Sign up with Visualping to monitor any competitor web page, and get notified when we detect a change. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.yourcompetitor.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```

For example, you can sign up for your competitors’ newsletters to funnel all their marketing campaigns straight in your inbox, which you can use for your inspiration for your email marketing strategies.

### In Understanding Your Target Audience 

By keeping an eye on the competition, you can learn a lot about your target audience – key demographics, the features and product offerings they care about, and even undiscovered use cases and markets you and your team haven’t tapped into yet. 

By monitoring how your competitors understand your target audience, and what makes them tick, you can identify new marketing opportunities, such as tweaking your messaging to resonate with them.

## Competitive Intelligence Tools in Marketing

But the marketing landscape is constantly evolving, and it’s difficult to keep up with every competitor update that’s relevant to you and your competitive intelligence team. This is where [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) shine. 

Competitive intelligence tools automate the process of gathering and analyzing competitor web data. They make it easier for you to keep track of the information you care about, because they gather the data for you. 

## Limitations of Current Approaches to Competitive Intelligence 

### Manual Tracking

Manually looking up the information you care about is not a recommended strategy for competitive intelligence in marketing. 

Marketing teams are busy enough as is. Spending time looking it up yourself and manually recording your findings in a spreadsheet is generally considered an inefficient and error-prone process, because doing it yourself opens up the possibility of missing important updates, and making accidental errors. 

These conventional methods often fail to provide real-time insights, leaving marketers reliant on outdated information. The dynamic nature of the marketing environment demands a more agile and accurate approach to competitor monitoring.

Especially with the availability of [competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/), which can automate this process for you, getting your intel manually is considered time-consuming, ineffective and ultimately more costly than investing in competitive intelligence software.

### Generic Competitive Intelligence Software 

While investing in software is generally considered the way to go, not all of these tools are considered equal. 

Most industry standard competitive intelligence software have garnered somewhat of a reputation for being expensive and dense with overly complicated and specialized functionalities – most of which your team would not make use of. 

Especially if your marketing team has a limited budget, when evaluating the many different options out there, it’s important to first identify your team’s goals, and review your options relative to your team’s designated milestones. 

This is why [Visualping](https://visualping.io/business/) is one of the most popular competitive intelligence tools in marketing. It’s more affordable than most industry standard tools, and its methodology is simple: simply enter the web pages you want to track for updates, and Visualping will notify you of changes. 

![Screen Shot 2025-01-10 at 12.39.38 PM.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Screen_Shot_2025_01_10_at_12_39_38_PM_d8aa1c5392.png)

Visualping is the top competitive intelligence solution for teams looking to keep an eye on competitor activity from literally anywhere on the web.

## How to Gather Your Own Competitive Intelligence in Marketing 

## Visualping 

Visualping offers marketers a simple and convenient way for staying on top of the exact competitor activity they care about – from anywhere on the web. With features like automated web page monitoring, and AI alerts and summaries of changes, Visualping empowers marketers to make data-driven decisions and seize the competitive advantage.

![Monitoring competitor homepage for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_homepage_competitive_intelligence_bec530ac2a.png)

By automating the process of checking web pages for changes for you, you and your team can save time reviewing competitor activity. And, by sending alerts when there’s an update, you can more easily keep track of the competitor landscape, and keep your competitive intelligence up-to-date. 

## How to Get Setup with Visualping: Step-By-Step Tutorial

### Step 1: Input the URL into Visualping's homepage

To track your competitors, open the desired webpage on your browser and copy the URL from the address bar. Then, open up the [Visualping homepage](https://visualping.io/) and paste the URL into the provided search field. 

The web page will appear in Visualping’s viewfinder. 

### Step 2: Select the Page Section for Monitoring

Next, select the specific area of the page you want to receive updates on. You can select the area, or specific web page elements. Optionally, you can use Visualping’s advanced features to get notified only on certain keywords of interest – if they’re removed or added to the page. 

### Step 3: Set the Monitoring Frequency

Specify how frequently Visualping should check the page for changes. Adjust the interval based on your preference, ranging from as frequently as every five minutes to as long as every month. 

### Step 4: Provide Email for Notification Delivery

Next, enter the email address you would like your change alerts sent to. 

As a last step, after you click “Start Monitoring”, you will receive an email prompting you to confirm your account – do not skip this! In order to receive alerts on your competitors, you need to confirm your account. 

## Conclusion

In conclusion, competitive intelligence is a key ingredient in effective marketing strategies. Not only does analyzing the competition enable you to carve out your own unique spot in the market, but you can glean insights from your competitors’ marketing strategies to further understand the audience, and what makes your audience tick. 

By incorporating [Visualping](https://visualping.io/business/), you can harness the power of real-time competitive data, monitor your competitors effortlessly, and adapt swiftly to the ever-changing marketing landscape. Embrace competitive intelligence with Visualping and gain that competitive edge today.

Interested in finding out more about how your marketing team can use Visualping for competitive intelligence? [Contact us today](https://visualping.io/contact/?field22=Demo) – our support team would be happy to help.



Learn how competitive intelligence plays a pivotal role in marketing strategies, helping you understand market trends, competitor strategies, and customer behavior.

A Guide to Competitive Intelligence in Marketing 2025



## Introduction

One key aspect of [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) that plays a pivotal role in your competitive edge is pricing. Understanding competitors' pricing strategies, especially in light of market trends and consumer behavior,  is essential for businesses to make informed pricing decisions and drive revenue growth. In order to understand their pricing strategies, you have to do a competitive pricing analysis. 

Competitive pricing analysis allows businesses to delve deep into the dynamics of their industry, enabling them to identify market trends, assess the impact of pricing on their market positioning, profitability, and customer acquisition. By keeping a close eye on competitors' pricing strategies, businesses can optimize their own pricing decisions for a competitive advantage.

*In this post, we’ll dive into what competitive pricing analysis is, why its important, issues with some of today’s most mainstream approaches, as well as some tips and tricks for making it easier for your team to conduct your own competitive pricing analysis – with [Visualping](https://visualping.io/competitive-monitoring/).*

## What is a Competitive Pricing Analysis?

Competitive pricing analysis is an in-depth study of how the market and your competitors price their products and services over time, and in comparison to how you price your products and services. 

While any business, regardless of its size and industry, should analyze their competitors’ pricing to some extent, it’s particularly common in markets with high sales volumes, with the same times of products being sold. 

The retail industry, for example, will regularly monitor their competitors’ prices to make sure their own price tags are competitive, especially given online prices tend to frequently fluctuate.

## Why Competitive Pricing Analysis Matters 

**Competitive pricing analysis** enables businesses to gain invaluable insights into market trends and consumer behavior. By analyzing pricing data, businesses can identify patterns, understand customer preferences, and adjust their strategies accordingly.

Pricing plays a pivotal role in market positioning, profitability, and customer acquisition. By effectively monitoring and analyzing competitors' pricing strategies, businesses can optimize their own pricing decisions to attract more customers and maximize profitability. Competitive pricing analysis serves as a compass, guiding businesses towards data-driven insights that enable them to make informed decisions and stay ahead of the competition.

While there are many [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) available, with its real-time monitoring and alert system, [Visualping](https://visualping.io/) allows businesses to keep a keen eye on competitors' pricing strategies. 

When a competitor changes their pricing, Visualping sends you an email alert that includes an AI generated summary fo the change, distilled in two to three lines, so you can quickly understand what happened. It also includes a screenshot of the page, with the changes highlighted.   

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

By receiving instant notifications whenever there are pricing changes in the market, businesses can conduct [competitor price tracking](https://visualping.io/blog/top-tools-competitor-price-tracking/) and adapt their own pricing strategies promptly, ensuring they never miss an opportunity and always remain competitive.

## Challenges with Conducting a Competitive Pricing Analysis 

### Manual Tracking

Manually looking up the information you care about is not a recommended strategy for competitive pricing analysis.. Spending time looking it up yourself and manually recording your findings in a spreadsheet is generally considered an inefficient and error-prone process, because doing it yourself opens up the possibility of missing important updates, and making accidental errors. 

```cta
Get started with competitive pricing analysis now / Use Visualping to monitor any web pages for the pricing data you need. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/pricing-data-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

These conventional methods often fail to provide real-time insights, leaving marketers reliant on outdated information. The dynamic nature of the marketing environment demands a more agile and accurate approach to competitive pricing analysis. 

Especially with the availability of [competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/), which can automate this process for you, tracking competitors’ prices manually is considered time-consuming, ineffective and ultimately more costly than investing in an automated competitor tracker. 

### Generic Competitive Intelligence Software 

While investing in software is generally considered the way to go, not all of these tools are considered equal. 

Most industry standard competitive pricing software have garnered somewhat of a reputation for being expensive and dense with overly complicated and specialized functionalities – most of which your team would not make use of. 

And so, when evaluating the many different options out there, it’s important to first identify your team’s goals, and review your options relative to your team’s designated milestones. 

This is why [Visualping](https://visualping.io/business/) is one of the most popular competitive pricing trackers. It’s more affordable than most industry standard tools, and its methodology is simple: simply enter the web pages you want to track for updates, and Visualping will notify you of changes. 

Visualping is the leading [AI website monitoring software](https://visualping.io/blog/top-ai-website-monitoring-tools) that allows you to monitor any web pages on the internet for changes. You can use it to [track competitors' websites for changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/), such as key pricing and product web pages, or use it to track marketplaces where your competitors post their prices.  

When a change is detected on a page you're tracking, Visualping sends you an email alert, with an AI-generated summary of the change, distilled in two to three lines. It also includes a screenshot, with the changes highlghted. 

![Monitoring price changes for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitoring_competitor_prices_competitive_intelligence_5327d22c7a.png)

With Visualping, businesses have the scalability and agility necessary for effective competitive pricing analysis. It’s the top solution for teams looking to keep an eye on competitors’ pricing changes, from literally anywhere on the web.

## How to Conduct a Competitive Pricing Analysis with Visualping 

### Step 1: Input the URL into Visualping's homepage

To track your competitors, open the desired webpage on your browser and copy the URL from the address bar. Then, open up the [Visualping homepage](https://visualping.io/business/) and paste the URL into the provided search field. 

The web page will appear in Visualping’s viewfinder. 

### Step 2: Select the Page Section for Monitoring

Next, select the specific area of the page you want to receive updates on. You can select the area, or specific web page elements. Optionally, you can use Visualping’s advanced features to get notified only on certain keywords of interest – if they’re removed or added to the page. 

### Step 3: Set the Monitoring Frequency

Specify how frequently Visualping should check the page for changes. Adjust the interval based on your preference, ranging from as frequently as every five minutes to as long as every month. 

### Step 4: Provide Email for Notification Delivery

Next, enter the email address you would like your change alerts sent to. 

As a last step, after you click “Start Monitoring”, you will receive an email prompting you to confirm your account – do not skip this! In order to receive alerts on your competitors, you need to confirm your account. 

## Conclusion

In the era of cutthroat competition, competitive pricing analysis is paramount for businesses aiming to thrive. [Visualping](https://visualping.io/business/) serves as a powerful tool, providing real-time monitoring and precise data collection to help businesses gain a competitive advantage. 

With Visualping, businesses can make informed pricing decisions and drive revenue growth through data-driven insights. So, take the leap and explore Visualping as your go-to solution for comprehensive competitive pricing analysis.

Interested in finding out more about how your team can use Visualping for your competitive pricing strategy? [Contact us](https://visualping.io/contact/?field22=Demo) today – our support team would be happy to help.


Discover how Visualping, a powerful web monitoring tool that enables competitive pricing analysis, can help businesses gain a competitive edge by providing real-time monitoring and precise data reporting.

How to Conduct a Competitive Pricing Analysis



# Competitive Promotion Monitoring: How to Keep Tabs on Competitors’ Deals, Discounts, and More


Your customers always want the best price, but how can you make sure you’re giving it to them? Letting competitors undercut your prices could lead to disaster, but manually keeping track of everyone else’s prices isn’t possible. What you need is automated competitive promotion monitoring.


Through competitive promotion monitoring, you can ensure that your products are always positioned to capture maximum market share and drive business growth. 


Understanding competition in your market at all times gives you the edge you need to develop the best strategy for your own pricing and promotions.

## How to Keep Tabs on Your Competitors’ Deals, Discounts, and Other Promotions as They Happen


Of course, you can’t check every competitor’s website for pricing on every product multiple times each day. You need the right [pricing intelligence](https://visualping.io/blog/pricing-intelligence-guide/) strategy to keep tabs on deals and discounts in other ways.


You can take advantage of several tools and other methods beyond checking website pages.


### Keep Tabs on Their Website and Track It for New Changes


Monitoring your competitors’ websites is vital for staying up-to-date on their deals and promotions. First, you can monitor individual product and pricing pages to watch for changes. You can also watch their homepage, news, or blog section for updates. Many business owners have a promotions section or page as well.


Checking multiple pages from multiple competitors every day would be excessively time-consuming, so you need a solution that provides some automation.


[Visualping](https://visualping.io/ecommerce) is a perfect example. It lets you receive updates on any changes to specific areas of competitor websites.


### Insert Yourself into Your Competitor’s Sales Funnels


Your competitors likely rely on a variety of different sales funnels to promote their businesses. These funnels are meant to distribute information to customers as effectively as possible, so they’re a great resource for learning more about your competitors' promotions.


Acquiring [competitive marketing intelligence](https://visualping.io/blog/competitive-marketing-intelligence-guide/) requires taking advantage of all resources. If your competitor has an email newsletter, sign up for it. They’ll provide plenty of information about key promotions.


Watching their social media and updates on their website is also critical. Over time, you can develop an understanding of your competitors’ strategies. Simply undercutting or matching their price at every turn isn’t necessarily the right move, but further insight can help you plan accordingly.


### Set Up Google Alerts for Sales, Deals, Discounts, and Other Offers from Your Competitors


You can set up Google alerts to receive updates on new deals with competitors. Google Shopping provides built-in tracking for specific products, enabling you to monitor pricing with the same tools consumers use to stay up-to-date on discounts and offers.


However, the Google alerts method has its limitations. If your competitor doesn’t appear under Google Shopping, this solution won’t work. Price tracking is also limited to the U.S. only, which leaves you out of luck if your business is located elsewhere or has competitors spread throughout international markets.


## Use Visualping to Track Your Competitor’s Websites to Get Notified ASAP When a New Promotion Is Announced


[Visualping](https://visualping.io) is an intuitive AI tool that lets you automate the task of tracking your competitors’ websites.

When a change is detected, Visualping sends you an email alert, with an AI-generated summary of the competitor change, distilled in 2 to 3 lines. The alert also includes a screenshot of the page, with the changes highlighted, so it's easy to understand.  

![Competitor change alert with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Care_monitoring_competitors_visualping_5957325039.png)

Using Visualping couldn’t be easier. Simply select the area of the website you want to follow, then turn on email notifications so you’re alerted when changes occur, keeping you in the loop and saving you valuable time.


You can sign up for Visualping for free and start monitoring your competitors’ pricing in minutes. Setting the specific frequency for updates lets you receive information at the pace you need to inform your pricing strategy.

Visualping is widely trusted to deliver accurate and up-to-date tracking. More than 250,000 organizations across 185 countries rely on the precise and effective monitoring Visualping offers.


## How to Use Visualping to Watch Your Competitors’ Pricing Pages for New Sales and Discounts


Visualping is a streamlined and versatile tool that makes monitoring your competitors’ prices easy. You don’t have to worry about what’s happening in the back end. Instead, you only have to focus on the area where pricing is listed.


Visualping lets you monitor changes based on visual differences, so any update to pricing provides an automated alert. When your competitors’ pricing updates as sales or discounts come into effect, you can find out fast and take action accordingly.




### Step 1: Copy the URL of Your Competitor’s Product Listing or Pricing Page, Then Paste It into the Search Field on Visualping’s Homepage


Using Visualping doesn’t require any particular technical expertise. All you need to do to get started is enter your competitor’s web page URL into the search field on [Visualping's home page](https://visualping.io). You don’t even need to sign up to get started.


### Step 2: Select the Relevant Part of the Page that You Want to Monitor


We make targeting the specific areas you want to monitor easy with our visual selection tool. Simply choose the part of the screen that contains the price to track that area for any changes.


![Select the part of the page you want to monitor for competitor promotions using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-150-img2.png)


### Step 3: Select How Often You Want Visualping to Notify You of New Changes to the Page


Once you’ve specified part of a page for tracking, you can set a custom frequency for updates. Monitor [competitor price strategy](https://visualping.io/blog/competitor-based-pricing-strategy/) at any frequency you choose with weekly, daily, hourly, or more momentary updates.


### Step 4: Enter the Email Address Where You Want to Receive Alerts


To complete the setup process, enter the email address where you want to receive alerts. You’ll receive updates notifying you when changes occur at the frequency you set previously.


![Set the monitoring frequency and provide an email for alerts.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-150-img3.png)


### Step 5: Check Your Email to Complete the Visualping Signup Process


You’ll receive an email detailing how to set up your Visualping account. The enclosed link lets you set your password and access your user dashboard, where you can view and make changes to what you’re tracking.


## Get Ahead of the Competition with Visualping


To increase your market share, you need to know what your competitors are doing.


You can take advantage of various resources, including your competitors’ own materials, to achieve competitive promotion monitoring. However, the best solution is to let Visualping handle it for you automatically.


With Visualping, you’ll receive automated notifications whenever pricing information on your [competitors’ websites changes](https://visualping.io/competitive-monitoring/). Our streamlined interface lets you simply select the area of the screen you wish to monitor, although our advanced features provide further specialization for the tech-savvy.


Get started with [Visualping for free](https://visualping.io/) today and take advantage of competitive intelligence solutions to drive your business.






Understanding competition in your market gives you the edge you need to develop the best pricing & promotions strategy. Learn how Visualping can help monitor your competitors' promotions.

How to Monitor Your Competitors' Promotions

How to Monitor Your Competitors' Promotions - Visualping



## Competitor Price Comparison: How to Create Your Pricing Strategy


Setting the best price for your products and services takes time, and researching all of your competitors’ pricing isn’t necessarily a straightforward process. 


Unfortunately, the wrong prices, whether they’re too high or too low, can have a negative impact on your sales. Businesses need a comprehensive tool they can use to track changes in competitor listings and make sure their own prices are competitive.


Enter [Visualping](https://visualping.io/), one of the [top website monitoring tools](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools) available, and powered by AI. Visualping can monitor any web page for changes, and sends you an alert when there's an update. The alert includes an AI-generated summary, distilling the change in two to three lines, and a screenshot, so you can understand the price change quickly. 

![Monitoring price changes for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitoring_competitor_prices_competitive_intelligence_5327d22c7a.png)

It's designed to help organizations get straight to designing and implementing effective pricing strategies, without the manual research process, and risk of missing important pricing data.


Visualping’s flexibility makes it perfect for those conducting competitor price comparisons, and using it as a part of your [pricing intelligence](https://visualping.io/blog/pricing-intelligence-guide/) strategy means there’s no limit to what you’ll be able to accomplish.


## What Is Competitor-Based Pricing?


“Competitor-based pricing” refers to a pricing strategy that carefully considers how much a company’s rivals are selling their products and services for. These insights into competitor branding and market approach allow you to set your own prices accordingly.


Competitive-based pricing is, just one of several common pricing strategies. Some other strategies include:


*   Premium pricing
*   Price matching
*   Loss leader pricing


Every strategy has its own strengths and weaknesses, but they can be paired together to take advantage of each. It is this flexibility that makes [competitive pricing intelligence software](https://visualping.io/competitive-monitoring/) one of the best means of approaching marketing in today’s fast-paced business environment.

```cta
Want to track competitor price changes? / Sign up with Visualping to monitor any web pages for the price updates you’re after. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

## How to Conduct a Competitive Pricing Analysis


Developing a competitor-based pricing strategy can be complicated, so it’s important to have a framework for assessing the different components of competitor pricing in place. By following these quick steps, you'll have an idea of who the players are in your market, how they price, and where you should position your own brand via pricing.


### 1\. Identify Your Competitors


Your first step is to find out who your competitors are. The identification process doesn’t have to be complicated, and you can simply start with some informal research. 


Using either direct or indirect methodologies should be enough to find out who you should be most concerned about. You can either go straight to their website or do a Google search and see where things go from there. 


### 2\. Classify Your Competitors into Categories


Competitors can take on a variety of different forms. 


While direct competitors generally offer the same products and services that you do, indirect competitors have some overlapping offerings that fit the same niche. 


You should also note that some companies may not be competing with you at all for your customers but instead vying for success in other spaces, such as SEO.


### 3\. Take a Look at Your Competitors’ Content


Take some time to look at the content that your competitors are putting out. Consider their branding strategy, how the brand positions itself, and how this impacts their pricing strategy. Whether it’s through advertisements, their website, blogs, social media, or some other method, you should have a good understanding of how their strategy plays out.


### 4\. Analyze Competitors’ Pricing


Of course, you need to do is look at your competitors' prices and fluctuations in competitor pricing over time. While you can manually track changes, you also have the option of using a dedicated [price intelligence tool](https://visualping.io/blog/pricing-intelligence-guide/) to manage everything in a single place.


Ask yourself the following questions when analyzing your competitor’s pricing:


*   Are your competitor’s prices the same?
*   Is there more than one pricing tier being offered?
*   Are there any ongoing sales or discounts?
*   Do base prices regularly change?
*   What is your competitor’s pricing strategy?


With enough data, you’ll be able to make better decisions about your own prices, allowing you to reach out to new customers and increase your growth.

## How to Use Visualping to Keep Tabs on Competing Brands’ Pricing

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

Your pricing strategy should be informed by real-world data so you can keep up with ongoing changes in the market. With a service like [Visualping](https://visualping.io), you won’t have to do [website competitive analysis](https://visualping.io/blog/how-to-analyze-competitors-website/) alone. Visualping makes it easier than ever to monitor multiple web pages for product listings and be notified as soon as changes occur. 


Anyone can get started with Visualping through just a few simple steps:


### Step 1: Copy the URL of Your Competitor’s Pricing Page from Their Website, Then Paste It into the Search Field on Visualping’s Homepage


To set up Visualping to track a competitor's item or service, you simply need to go to its page on your competitor’s website and copy its URL. Next, go to [Visualping’s homepage](https://visualping.io) and paste it into the search field. You should now see the product loaded into the tool.


### Step 2: Select the Part of the Page You Want to Monitor for Changes


Visualping allows you to precisely select which part of a page you want it to scan for changes, which helps limit the number of unwanted notifications you’d otherwise receive regarding unimportant changes. With competitor pricing being your target, you’ll want to select the area where the product’s price is listed so Visualping can let you know if and when it’s updated.


![Monitoring the prices of your competitors using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-147-img2.png)


### Step 3: Decide How Often You Want Visualping to Notify You of New Changes to the Page


Now, you’ll need to let Visualping know how often to check back for updates. There is no cost to have the tool check back on a single page once a day, but you can also choose to subscribe to Visualping’s higher tiers to have it check back as often as every five minutes or as long as once a month.


### Step 4: Enter the Email Address Where You Want to Receive Competitor Price Alerts


Now that you’ve told Visualping how often to check back, you need to provide an email, so it knows where to send any notifications. Once you’ve created your account, you’ll be able to select from other communication channels if you like.


![Configure the settings and provide an email for notification to monitor competitor prices with Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-147-img3.png)


### Step 5: Check Your Email to Finish the Signup Process and Start Tracking Your Competitors!


For the final step, open the verification message sent to the email account you provided. It will contain a link that takes you back to your Visualping account to complete the verification and setup process. Now you’re all set to track your competitors for price comparisons.


## Improve Your Competitor Pricing with Visualping


[Competitive monitoring](https://visualping.io/competitive-monitoring/) is essential for businesses that want to stay ahead of their peers, but given that there are so many factors to keep track of, it’s easy to fall behind. Instead of allowing others to leave you in the dust, consider partnering with a reliable service capable of analyzing your competitors' prices in real-time. 


Visualping is leading the way in website change detection, monitoring, and alerts by simplifying the process from start to finish.



Setting the best price for your products and services takes time and research. Learn how Visualping can help your pricing strategy by monitoring competitors

How to Create a Competitor-Based Pricing Strategy with Visualping

How to Create a Competitor-Based Pricing Strategy - Visualping



### Introduction

Keeping a close eye on your rivals is crucial for staying ahead and thriving. One of the most valuable pieces of information you can gather for [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) is competitor price data. 

You can gain insights into market trends, understand your competitors' pricing strategies, and make informed decisions to optimize your own pricing. 

*In this comprehensive guide, we will explore the importance of tracking competitor price data, why you should use automated tools to do so, and then how you can use [Visualping](https://visualping.io/competitive-monitoring/) to automate the price monitoring process.* 

### Importance of Monitoring Competitor Price Data

Monitoring competitor price data gives you numerous advantages. You can gain valuable insights into the market dynamics, enabling you to identify pricing trends and adjust your strategies accordingly. Understanding your competitors' pricing strategies also empowers you to position your products or services competitively, boosting your sales and profitability.

### Why You Should Automate Tracking Competitor Price Data

#### Manually Researching Competitor Price Data 

Traditionally, companies have relied on manual tracking and periodic price checks to gather competitor price data. But manually gathering vast amounts of competitor price data is time-consuming and prone to errors and inaccuracies. Companies often struggle to collect data from multiple sources and face the risk of missing crucial pricing information. 

Manual research also fails to capture real-time changes, which are essential for staying ahead in a dynamic market.

Automating the process of tracking competitor price data is now commonplace to stay on top of price data efficiently and effectively, and turning the insights for actionable items.   

#### Leveraging Automation Software

Automated [competitor price tracking](https://visualping.io/blog/top-tools-competitor-price-tracking/) tools examine changes to price data in eCommerce stores, marketplaces and specific competitor websites. They make the information gathering process easier and more efficient, because you’re not having to check these pages manually, and record the information yourself.

The [best competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/) will monitor any web pages you’re interested in, empowering you to stay on top of the exact pages, competitors and information you care about. They’ll also offer the option to alert you of changes in real-time – like [Visualping](https://visualping.io/competitive-monitoring/).

```cta
Track competitor price data now / Use Visualping to monitor any web pages for the price updates you need. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/price-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

With an automated tool for tracking competition price data, you don’t have to worry about manually checking up on your competitors, missing important price updates, having a delayed response and simply being overwhelmed by the sheer volume of pages to be checking and rechecking on a regular basis.

This can help you make more accurate and informed decisions about your pricing strategy.

### How to Track Competitor Price Data

#### Visualping 

[Visualping](https://visualping.io/) is a [competitive intelligence tool](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) that can be used for tracking competitor price data. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-210-img2.png)

You simply tell the tool which web pages you want monitored. You can [track competitors' websites for changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/), such as your competitors’ pricing pages, or their homepages to look out for discount advertisements – and it’ll notify you, via an email alert, when there’s a page change.

That way, you can stay on top of your competitors’ pricing patterns and discounts, without manually checking yourself.

#### Easy-to-use

Visualping is the quintessential example of a simple and easy-to-use competitor tracking tool. It’s kind to those of us who aren’t super tech savvy, and it doesn’t overload you and your team with an overload of overwhelming information: it simply monitors exactly what you want it to, and sends you alerts.

It keeps things simple, while making it easy to stay on top of the competitor landscape.
Real-time monitoring

Unlike many other website change detection tools, Visualping offers real-time monitoring. You can check web pages and get notified as frequently as every 5 minutes. 3 times daily, or once daily, is common amongst its competitors.

#### Bulk monitoring

Visualping also offers bulk monitoring, for companies looking to track many different competitors, and their advertised pricing from many different sites – marketplaces, price comparison sites, websites, etc. You can create, edit and manage jobs in bulk, making it easy to monitor more pages than you ever could before.

Visualping also offers flexibility and customizable monitoring options. You can track any web pages you want, and you can monitor any specific parts of the page, too. This enables you and your team to only be notified of the changes you care about – you’re not being overwhelmed with a mountain of data and analysis you’re not looking for.

#### Tutorial

#### Step 1: Insert the Website URL on the Search Field Provided at Visualping’s Homepage

Access a web page using your internet browser, copy the URL from the address bar, and proceed to the [Visualping homepage](https://visualping.io/). Paste the copied URL into the presented search field to activate the viewfinder, enabling you to choose the desired area of the page for monitoring.

#### Step 2: Indicate the Section of the Page to Track

To begin receiving notifications, select the specific section of the page that you want to monitor. Additionally, you have the option to utilize advanced features that can alert you when particular keywords are incorporated on the page.

#### Step 3: Determine the Monitoring Frequency for Visualping

Inform Visualping about the frequency you prefer for checking the page for modifications. You have the flexibility to establish a time interval as brief as five minutes or as extensive as a month. In this way, you will receive notifications at the most suitable time for your convenience.

#### Step 4: Provide the Email Address for Receiving Price Change Notifications

Ensure a valid and frequently accessed email address is entered as Visualping necessitates this information to dispatch notifications effectively. Guarantee that the designated email receives every notification as intended.

### Tracking Competitor Price Data: Final Thoughts

Without the right tool at your disposal, price monitoring is next to impossible to do manually.

There are many competitor price monitoring tools available online. Some come packed with all sorts of features, such as automatic repricing and additional analysis. Others are more simple and straightforward, and focus on performing the monitoring process for you, giving you the space and freedom to make your own decisions.

Whatever tool you choose, competitor price tracking tools can give you invaluable insights into your competitors’ pricing and overall business strategies. Use pricing tools to generate more sales, grow your business, increase your market share, stay competitive, and improve your brand positioning

Interested in learning more about how [Visualping](https://visualping.io/business/) can help you track competitor price data? [Contact our team](https://visualping.io/contact/?field22=Demo) today – We’d be happy to help.




Discover the importance of monitoring and analyzing competitor pricing to stay ahead in a competitive market. Learn the limitations of traditional approaches and how Visualping can automate and optimize competitor price monitoring for better market positioning, sales, and profitability.

Tracking Competitor Price Data: A Complete Guide 2025

## Introduction

![competitive monitoring title image.jpg](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/v2_kpxd7_garo5_4926e2f365.jpg)

Gaining a competitive edge is crucial for success. The market is bustling with rivals trying to surpass one another, making it necessary for businesses to continuously understand what the competition is doing in order to try to stay ahead of the curve. 

In this post, we’ll cover what competitor tracking is, why it’s important, and some top examples of the kinds of web sources you should track, before jumping into how you can effectively use software tools, like [Visualping](https://visualping.io/), to conduct your own competitor tracking.  

## What is Competitor Tracking?

![competitor monitoring.jpg](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/v2_kpx9f_1l4vb_e0ab7945de.jpg)

**Competitor tracking** is the process of identifying and continuously monitoring your competitors’ products, pricing, sales prospecting, marketing strategies, performance and market positioning. It’s a visual window into your industry as a whole, allowing you to develop [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/). 

## The Importance of Competitor Tracking 

Monitoring your competition is an important part of the market research process. It can reveal competitor weaknesses in their product offerings or services, giving you an opportunity to use any shortcomings to your advantage. This data can help inform how you can differentiate your brand according to what’s available in the market. 

You can also evaluate how their business plans are performing in the market and adapt yours accordingly to learn from their mistakes or successes. With the right data and quality analysis, you can also get important intel that may hint at future intentions.

From marketing initiatives to acquisitions, reviewing changes to this data, over time, can help you gain valuable insights that allow you to make more data-driven choices. You can then position your business to stay ahead of other businesses in your space.  

## Top Web Sources for Competitor Tracking 

- **Company Websites**: Your rival's own website is a treasure trove of intel. Monitor their homepage, product pages, pricing, and team pages for any changes or updates. Tools like Visualping automate this process.
- **Social Media Pages**: Follow your competitors on LinkedIn, Twitter, Facebook, and Instagram. Watch for new product announcements, key hires, and customer interactions. Social listening tools can help you track mentions and sentiment.
- **News and PR Releases**: Set up Google Alerts for your competitor's name and key executives. You'll get notified of any press releases, interviews, or media coverage. This can reveal their marketing strategies and public positioning.
- **Review Sites**: Monitor sites like G2Crowd, Capterra, and TrustPilot to see what customers are saying about your competitor's products or services. You can spot areas where you excel or need improvement.
- **Job Postings or Boards** :Check your rival's careers page and job boards like Indeed for new openings

```cta
Sign up for competitor price tracking now / Use Visualping to monitor any web pages to stay on top of the competition. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

Below are some examples of specific web pages you can track to identify opportunities and threats in the market, and empower you to generate the insights you need to outplay the competition. Monitoring these web sources will help your company become the leader of the pack and capitalize on market share and growth.

You can monitor any of these web sources with Visualping. [Visualping](https://visualping.io/competitive-monitoring) is an AI-powered [website change monitoring tool](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools) that can send you alerts of changes from any web pages online. When a change is detected, you receive an alert that includes an AI summary of the change, distilled in two to three lines, and a screenshot of the page, with the changes highlighted, so you can easily understand the update. 

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

### Pricing and Promotions

![Monitoring price changes for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitoring_competitor_prices_competitive_intelligence_5327d22c7a.png)

A rival's pricing page is a goldmine. This is especially true in the software industry, where pricing strategies are meticulously crafted and every change signals a significant shift. Here's why you should be watching your competitor's pricing page like a hawk:

- **Strategic Insights** - Pricing changes can reveal your rival's market positioning, target audience, and perceived value proposition. A sudden price drop may indicate a push for market share. A new enterprise tier could signal a move upmarket.
- **Feature Updates** - Software pricing pages often showcase key features and benefits. By monitoring this page, you can spot when your competitor adds or removes functionality, giving you a window into their product roadmap.
- **Promotional Tactics** - Keep an eye out for limited-time offers, discounts, or bundled plans. These promotional strategies can give you ideas for your own marketing campaigns and help you stay competitive.
- **Granular Changes** - Pricing pages are often dense with details like feature limits, overage charges, and fine print. Manually checking for minor changes can be tedious and time-consuming. That's where automated tools like Visualping come in handy, alerting you to any edits, no matter how small.


### Homepage 

![Monitoring competitor homepage for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_homepage_competitive_intelligence_bec530ac2a.png)

A company's homepage is prime real estate. It's the virtual storefront, the first impression, and the gateway to the brand. Any changes made to this critical page are carefully considered and executed with intent. That's why monitoring your competitor's homepage is a powerful source of competitive intelligence.

By tracking changes to your rival's homepage, you can gain invaluable insights into their strategy and tactics:

- **Messaging Shifts** - A new headline or tagline can signal a change in your competitor's positioning or target audience. By analyzing their language, you can identify opportunities to differentiate your own messaging.
- **Visual Rebranding** - Homepage imagery, color schemes, and layout changes often reflect a larger rebranding effort. Staying on top of your competitor's visual identity can help you stay current and competitive in your market.
- **Promotional Priorities** - Homepage real estate is valuable, so any promotions or special offers featured here are likely high-priority initiatives. By monitoring these promotions, you can gain insight into your rival's sales strategies and product focus.
- **Social Proof** - Customer testimonials, case studies, and partner logos on a homepage provide a snapshot of your competitor's success and credibility. Tracking changes to these elements can reveal their evolving customer base and industry influence.

### Investor Relations and News Pages

For publicly traded competitors (or those owned by public companies), their investor relations section is a goldmine of valuable competitive intelligence. By tracking key pages, you can uncover crucial insights:

- **Significant Insider Stock Trades** - See when executives and major shareholders buy or sell large amounts of company stock, which may signal their confidence level or knowledge of upcoming events.
- **Quarterly Financial Filings** - Get alerted instantly when 10-Q and 10-K reports are published. These required SEC filings reveal revenue, profit, growth rates, risks, and forward-looking statements.
- **Investor Presentations** - Monitor for new investor slide decks which often disclose strategic initiatives, market positioning, and financial projections not found elsewhere.
- **Press Releases** - Major leadership hires, product launches, M&A activity, and other material news is often announced first in the investor section.

### Executive Team Pages 

Most businesses showcase their executive team on a dedicated "Meet the Team" page. But this page is more than just a digital yearbook - it's a window into your competitor's strategic priorities and trajectory.

By monitoring your competitor's executive team page, you can spot critical developments:

- **Key Hires** - When a new C-suite executive or VP appears, it signals where your rival is investing resources. A Chief Innovation Officer could foreshadow ambitious R&D plans. A new regional VP may precede expansion into that geography.
- **High-Profile Departures** - The sudden disappearance of a longtime executive can speak volumes. It may indicate internal turmoil, a strategy pivot, or an impending restructuring. Departures can create vulnerability - or opportunity.
- **Organizational Structure** - Subtle changes in executives' titles and reporting lines can reveal evolving competitive focus. A new "GM of Direct-to-Consumer" role shows a push into DTC channels. Consolidating divisions under one leader may preview streamlining efforts.

### Sitemap Files 

A sitemap is essentially a roadmap of a website, listing all the important pages and helping search engines navigate the site structure. By keeping tabs on your rival's sitemap, you can gain a significant competitive advantage.

Here's how to locate and monitor a competitor's sitemap:

- **Find the Robots.txt File:** This file is usually located at the root of a website (e.g., www.competitor.com/robots.txt). It contains instructions for search engine crawlers, including the location of the sitemap file.
- **Identify the Sitemap URL:** In the robots.txt file, look for a line that starts with "Sitemap:" followed by a URL. This is the location of the sitemap file.
- **Monitor the Sitemap:** Use a website monitoring tool like Visualping to track changes to the sitemap file. You'll get alerted whenever a new page is added, giving you a head start on analyzing your competitor's latest moves.

Some websites have multiple sitemaps organized by content type (e.g., products, blog posts, news articles). If you're lucky enough to find these segmented sitemaps, you can focus your monitoring efforts on the pages that matter most to your competitive strategy.

By leveraging sitemap monitoring, you can:

- Discover new product launches or feature releases before they're widely publicized
- Stay on top of your competitor's content marketing strategy and identify gaps in your own
- Identify shifts in your rival's website structure that could signal a change in priorities or target audience

## Why Use Competitor Tracking Tools?

![online competitors.jpg](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/v2_kpxd7_scyin_3bd013855c.jpg)

### The Perils of Manual Tracking 

Manually looking up the information you care about is not a recommended strategy for competitor tracking. Spending time looking it up yourself and manually recording your findings in a spreadsheet is generally considered an inefficient and error-prone process, because doing it yourself opens up the possibility of missing important updates, and making accidental errors. 

Especially with the widespread availability of [competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/), which automate the research process for you, doing competitor tracking manually is considered time-consuming, ineffective and ultimately more costly than investing in automated competitor tracking that, depending on the tool, can do it better. 

But, while investing in software is generally considered the way to go, not all [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) are considered equal. 

Most industry standard competitive software have garnered somewhat of a reputation for being expensive and dense with overly complicated and specialized functionalities – most of which your team would not make use of. 

And so, when evaluating the many different options out there, it’s important to first identify your team’s goals, and review your options relative to your team’s designated milestones. 

Enter [Visualping](https://visualping.io/competitive-monitoring/) – one of the most popular competitor tracking tools. 

It’s more affordable than most industry standard tools, and its methodology is simple: enter the web pages you want to track for updates, and Visualping will notify you of changes. It’s the most suitable monitoring tool for teams looking to keep an eye on specific competitor activity, with the flexibility of getting it from anywhere on the web.  

Want to dive deeper into specific Competitor Tracking tools? Check out our [Top Competitor Tracking tools](https://visualping.io/blog/top-competitor-tracker-tools) post here!

## Get Setup with a Competitor Tracker

![Monitoring-competitors-with-Visualping.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Email_14_efaad69547.png)

[Visualping](https://visualping.io/) is a competitor tracking tool that offers a simple and convenient way for staying on top of the exact competitor activity you care about. It can [monitor any web pages with AI](https://visualping.io/blog/how-to-monitor-web-page-with-ai).  

![competitor-tracking-guide.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_tracking_guide_587be281b3.png)

By automating the process of checking web pages for changes for you, you and your team can save time researching competitor activity. And, by sending alerts when there’s an update, you can more easily keep track of the competitor landscape, and keep your competitive intelligence up-to-date. 

For example, you can use Visualping to [track competitors' websites for changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/) – their latest headers and homepage content, promotions and product releases. You can conduct [competitor price tracking](https://visualping.io/blog/top-tools-competitor-price-tracking/) by getting updates every time your competitor adjusts their prices, and watch for any interesting pricing patterns over time. 

Monitor their websites’ sitemap, so that you’ll get notifications every time they make a new page on their site. Or, track the search engine results page (SERP) to keep tabs on how your competitors are ranking, relative to the position of your content. 

As you can probably tell, you can use Visualping to monitor whatever it is your competitor strategy calls you to.  

## Tutorial: How to Use Visualping for Competitor Tracking 

![monitor any leadership page for changes with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/monitor_any_leadership_page_for_changes_with_Visualping_edca12280a.png)

### Step 1: Input the URL into Visualping's homepage

To track the competition, open the desired webpage on your browser and copy the URL from the address bar. Then, open up the [Visualping homepage](https://visualping.io/business/) and paste the URL into the provided search field. 

The web page will appear in Visualping’s viewfinder. 

### Step 2: Select the Page Section for Monitoring

Next, select the specific area of the page you want to receive updates on. You can select the area, or specific web page elements. Optionally, you can use Visualping’s advanced features to get notified only on certain keywords of interest – if they’re removed or added to the page. 

### Step 3: Set the Monitoring Frequency

Specify how frequently Visualping should check the page for changes. Adjust the interval based on your preference, ranging from as frequently as every five minutes to as long as every month. 

### Step 4: Provide Email for Notification Delivery

Next, enter the email address you would like your change alerts sent to. 

As a last step, after you click “Start Monitoring”, you will receive an email prompting you to confirm your account – do not skip this! In order to receive alerts on your competitors, you need to confirm your account. 

## That’s a Wrap!

### Get Alerts On the Competitor Data You Need with Visualping

In a competitive market, competitor tracking is the backbone of success. Visualping is the top competitor tracker for efficiently staying on top of your competitor’s activity, so you can make strategic decisions based on up-to-date competitor intel. 

Staying ahead of your competitors requires constant vigilance. With [Visualping](https://visualping.io/business/), you can automatically record your rivals, enabling you and your team to analyze the latest updates for insights and make informed decisions. 

Interested in finding out more about how your team can use Visualping as a competitor tracker? [Contact us](https://visualping.io/contact/?field22=Demo) today – our support team would be happy to help.


Stay ahead of your competitors with Visualping, a competitor tracking tool that lets you monitor any web pages for the changes you want. Here’s why competitor tracking is essential, and why Visualping is the top tool for keeping track of the competition.

The Ultimate Guide to Competitor Tracking 2025

## Introduction

Competitor analysis tools play a vital role in helping businesses get crucial insights in their competitors and the overall market. Automated competitor tools make it easier to drill down on the websites of your competition, in particular, which can uncover valuable insights regarding pricing, products, upcoming launches and shifts in marketing strategies.  

You can also learn about the performance, audience engagement, and search engine optimization of your competitors’ websites. 
This intel can inform your own business decisions, so you can stay relevant and competitive, as well as tell you something about customer preferences and overall industry trends.

But, with all the software options available, it can be a little overwhelming finding the right solution for you. These tools also specialize in different things, and so it’s important to evaluate the tools based on your team’s goals.  
 
*In this article, we’ll discuss some of the insights you can uncover from analyzing your competitors’ websites, before then summarizing the **top competitor website analysis tools** to help your business stay ahead of the curve.* 

## Why You Should Analyze Competitor Websites

The first thing you need to know is that there are many different ways you can track a website.

Depending on your goals, there are all kinds of competitor tools that can help you analyze the information you want to know. We’ll get into that in a bit. 

Depending on what you’re after, you can keep a lookout for website content updates, like the blog roll, new design updates, key content on the homepage or SEO updates, like new keywords in their headers, or updated meta descriptions, HTML titles and robots.txt. 

```cta
Start monitoring your competitors' websites now / Sign up with Visualping to monitor any competitor website, and get notified when we detect a change. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-site / STEP 2: Enter your email address / Start monitoring (it's free)
```

Maybe you want to drill down into more technical data, like their software technology their website is using, your competitors’ backlink profile or traffic.  

Let’s quickly highlight some of the ways you can monitor and analyze competitor websites for competitive intelligence. 

### Homepage Updates are Usually a Big Deal

If your competitor updates their homepage, then a high bar has to be met for them to do so. Monitor your competitor’s home page for updates to their main headline or imagery, new  special notices, or even subtle changes to the content lower down the page, such as customer testimonials. You can be sure that the change you are detecting is the result of a careful decision.

### Pricing Changes Help You Stay Competitive

How you price your products and services is one of the big ways you can maintain your competitive edge. To do that, you should know about updates to your competitors’ products and services, so you can ensure your pricing is still strategic. 

In addition, especially in sales, the pricing page tends to be one of those “special” pages that is created with a ton of careful thought, and only updated when something important is changing. Track your competitors’ pricing pages to know about any key shifts in their pricing strategies. 

These pages are typically dense with detail, and manually rechecking them for any updates is time-consuming and inefficient. An [AI website monitoring tool](https://visualping.io/blog/top-ai-website-monitoring-tools) like [Visualping](https://visualping.io/competitive-monitoring/) is super helpful for automatically monitoring competitor pages for you, and notifying you of changes, so you can save time, while staying in the know.

![competitor-website-analysis-tools.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_website_analysis_tools_5aa8b4bc70.png)

### Navigation Updates Tell You Where they Want Traffic

Like the home page or pricing page, a company’s navigation changes when they are trying to direct significant attention to something important. Be sure to use [Visualping](https://visualping.io/competitive-monitoring/)’s advanced features to reveal updates to navigation elements and monitor only the specific dropdown(s) you care about. 

### Executive Team Page Changes Indicate New Investments

Most companies feature their executive team on their website. Changes to the “team page”  can tell you when there’s a key departure, or hire. These updates can tell you about where your competitors are feeling changes are warranted, where bigger investments are needed, or where those investments have already begun with a new hire. 

### Press releases Tell You Where They’re Trying to Stand Out 

Press release pages are a no-brainer to monitor.  Corporate updates from a press release page can keep you up-to-date on the latest awards, partnerships, releases, and corporate development activities. You can see the bets your competitor is making, and where they’re trying to stand out. 

## Importance of Using Automated Website Analysis Tools  

Traditional approaches to competitor analysis, like manually rechecking competitor websites and recording your observations, are time-consuming and inefficient. There’s also plenty of room for human error, and accidentally missing an important update. 

Competitor monitoring and analysis is no longer a luxury but a necessity for businesses. In order to do so efficiently, automated tools have become the industry norm. 

You get the insights, without having to do the tedious work yourself.

Here’s our list of the **top competitor website analysis tools to use in 2024**.

## Top Competitor Website Analysis Tools 

## Visualping

### Getting inspired by UX and visual changes on competitors’ websites

![Monitoring competitor homepage for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_homepage_competitive_intelligence_bec530ac2a.png)

[Visualping](https://visualping.io/business/) is a powerful AI solution for staying on top of your competition’s websites. 

The [competitor monitoring tool](https://visualping.io/competitive-monitoring/) automatically checks web pages for changes. When Visualping detects a change, it sends you an email alert, with an AI-generated summary of the change, distilled in two to three lines. It also includes a screenshot of the change, the changes highlighted, so it's easy to understand the update. 

![Monitor-web-pages-with-ai.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitor_web_pages_with_ai_ee3a929857.png)

By staying aware of the latest updates on your competitors’ websites, Visualping sets you up for being able to analyze the exact, specific competitor information your team wants to focus on.  

Because of the screenshot feature, Visualping is an excellent option for getting inspired by UX and CRO tweaks on competitors’ websites. 

You can observe how your competitors are trying to squeeze more out of every visitor to their website. In other words, you can look for user experience (UX) and conversion rate optimization (CRO) tweaks that you can adopt without having to do all the research and A/B testing. 

But, the screenshots aside, the email alerts also include an AI-generated summary of the changes, making it easier for you to understand the update more quickly and easier. 

### Pricing 

Visualping offers several flexible [subscription options](https://visualping.io/business/pricing/), starting at $25/month, which lets you monitor up to 100 pages, with a max frequency of every 15 minutes (5,000 available checks/month). 

## Ahrefs

### Drilling Down on Website SEO Data to Improve Your Site’s Search Performance

[Ahrefs](https://ahrefs.com/) is a strong SEO toolset with up-to-date data on the search performance of competitors’ websites. But as well as getting a breakdown of how your competitors are doing in the search,  you can drill down on the website data behind their performance – like how many backlinks their web domain has, the keywords they do and don’t rank for, and more.  

You can see where your competitors get their backlinks from, so you can replicate their tactics or go after their links. You can see how well your organic search is, relative to competitors, and even find content gaps between you and your competitors. 

My favorite functionality: Finding content gaps between you and your competitors
This feature shows keywords for which your competitors rank but you don’t. These are called content gaps and can give you proven content ideas for your content planning. 

### Pricing 

Drilling into website SEO data isn’t cheap. Ahrefs’ cheapest subscription starts at $99/month. 

## BuiltWith 

### Checking any Websites’ Tech Stacks

[BuiltWith](https://builtwith.com/) is a competitor analysis tool that helps you identify the technologies any website is using, like advertising platforms, payment systems, web servers, and CDNs. 
You can use it to identify the niche advertising platforms your competitors use, and see if you can advertise there too. 

### Pricing

Plans with BuiltWith start at $295/month. 

## Similarweb

### Getting a Good Look at Your Competitors’ Traffic 

[Similarweb](https://www.similarweb.com/) is a competitor website analysis software that makes researching your competition’s website traffic super easy and fast. It shows you what’s happening right now by revealing the most up-to-date traffic data, detailed visitor behavior, plus paid advertising, affiliate, social, and SEO content strategies.

For this reason, it’s a great solution for getting a birds’ eye view of the industry landscape.

You can also dig deeper into your competitor’s audience by accessing geographic and demographic data to understand how and where to meet your audience. You can even see the marketing channels delivering the most traffic within your industry.

### Pricing

The most basic starter plan is $125/month. The other option for individuals and startups is $333/month. 

## BuzzSumo

### Best Uncovering Content Opportunities to Improve Your Organic Search 

A great way to analyze your competitors’ websites is to see which of their web content is performing well, and you can do this with [BuzzSumo](https://buzzsumo.com/). It’s a website content analysis tool that lets you see which content has the best engagement, and outreach gaps across search. 

You can look at high-performing posts, niche keywords, trending stories, and customer questions to learn what content resonates with your target audience. Use those insights to elevate your own storytelling on your website content to improve your search performance. 

### Pricing

The most basic plan is for marketers, with a focus on content creation, starting at $199/month. 

## Feedly

### Getting Content Ideas from Competitor Blog Content

You may be interested in your competitors’ blog for various reasons – content inspiration, insights about what your audience is interested in, indications of their future plans and shifts in their branding and marketing messages for competitive intelligence. 

If you’re looking for a way to keep an eye on a competitor’s content without manually checking up on it, [Feedly](https://feedly.com/i/welcome) is a simple, but convenient, way to do that. 

It’s a content aggregator that stores and organizes content as it’s published, including that of your competitors. This allows you to see hot topics covered by the competition, all on one page.

### Pricing 

Besides the free option, you can start getting some premium features for just $6/month. 

## The Bottomline

Competitor website analysis tools make it much easier for businesses to get crucial insights on the competition and overall market. Competitor websites are rich with information on everything from pricing, content, products, upcoming launches and shifts in marketing strategies.  

Make sure you set you and your team’s goals ahead of evaluating which tools you would like to purchase, as there are many different website analysis tools that help you spy on the competition in different ways.


Competitor website analysis tools make it easier and faster for businesses to get crucial insights on their competitors and the overall market.

Top Competitor Website Analysis Tools in 2025



**Summary**: [Direct TV Parts](https://directtvparts.com/) specializes in selling replacement TV parts and repair kits online, with 24/7 customer service. With [Visualping](https://visualping.io/ecommerce/), Direct TV Parts more effectively stays on top of eBay’s cut-throat price competition by checking competitors’ prices weekly to ensure their products are listed at the lowest price. Visualping also makes Direct TV Parts’ competitive monitoring much more efficient and cost-effective. 

**Industry**: eCommerce, Electronics 

### Direct TV Part’s Story 

When [Direct TV Parts](https://directtvparts.com/) started six years ago, they sold second-hand TVs to lower income level customers, and operated under the business name TV King. The hours were demanding – they had to be open on weekends and late at night – and the day-to-day required non-stop physical interaction. About a year and a half in, the retailer shifted the business model to selling TV parts and repair kits online – and they became Direct TV Parts.

Which was a much better fit. As an online retailer, they were now selling inventory 24/7, the hours were much less demanding, and the items were lightweight and easy to ship all over the world. 

Direct TV Parts’ revenue has been increasing every year. But that doesn’t mean the world of selling TV parts online hasn’t come with its own set of challenges: price competition.  

### Competitive Pricing on eBay 
 
eBay is Direct TV Part’s primary platform for selling, followed by their website, which is growing everyday. 

It didn’t take them long to realize how cut-throat the price competition is on eBay, especially compared to other marketplaces they tried previously. The purchasing habits of eBay’s consumers are largely driven by price and user rating. 

One of the common search filters on eBay is filtering the products by price. If Direct TV Parts’ product was not featured as the first option on the page, then the odds of Direct TV Parts losing the sale increased significantly. 

It became clear their competition were even periodically combing through the search pages and adjusting their prices every so often, in order to outcompete the other brands on the page.

Direct TV Parts knew that, if they weren’t able to somehow monitor the prices of their competition and regularly adjust their own prices accordingly, then they would lose out on sales, and Direct TV Parts wouldn’t be living up to its full potential in the online environment. 

#### Manually Sifting through Spreadsheets 

In an attempt to keep up with the competition, Direct TV Parts would manually check each one of their products one or two times a year, to make sure each item was listed at the lowest price. 

>“It was just really time-consuming and inefficient.”

To make the process less time-consuming, Direct TV Parts would narrow down the list by looking for patterns of products not selling, and then make a spreadsheet of just those underperforming items. 

>“We would run a report on anything that hadn’t sold in the last 90 days, and go through those line by line. If something hadn’t sold, then there was a good chance it’d be because it wasn’t the lowest.”

Direct TV Part’s industry generally consists of traditional business owners who used to own repair shops. While they sell online, they’re not the most tech savvy. In comparison, Direct TV Parts is a very young company, and they could see the potential of doing things differently – building a strong brand presence online, for example, and leveraging automation tools to make their competitive monitoring process more efficient.  

>“I wanted two things. I wanted to always be the lowest price on every item, and I wanted to be able to do that more efficiently than any of our competitors.”

### The Solution: Visualping 

On eBay, consumers can search for products in different ways. One of the most popular search filters is by price, lowest to highest. There’s a featured spot on the eBay search results, where the lowest price sits when the consumer filters the results as such. 

Usually, the search automatically features a product from Direct TV Parts, because they’re often the lowest price. But if a competitor outcompetes their price, however, they get bumped down a spot, lowering their odds of making the sale. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-173-img2.png)
*Direct TV Parts uses Visualping to automatically get notified if they're no longer the best priced product on eBay*

With Visualping, Direct TV Parts is able to automatically monitor various eBay search results for related search terms, every week, to check whether they’re no longer sitting in the featured spot at the top of the search results.

>“Visualping notifies us on any products that aren't the lowest. We do 52 checks each week, and make sure we're the lowest price point on every single item we sell.”

#### Increased Competitive Edge 

“So, when Visualping goes in to check the page, it’s able to notice the change, just in that area. If we're not there, then we get the update, change our price, and then we’re good.” 

>“If our competitors are going through their inventory three to four times a year, and we're doing it 52 times, then we’re able to beat them as the lower priced competitor.”

#### More Efficient 

Today, Direct TV Parts has closer to 11,000 products. It would have been a full-time job for someone to scan through each of their items, and not even at the weekly frequency that Visualping does it. 

“So then it'll shoot us over one hundred, two hundred, three hundred emails, where we already know something has changed. We go through and spot check those prices, and then move on and wait until next week.”

>“With Visualping, it’s much more efficient, and it's much more cost effective.”

#### Better Cost-Savings

By not having to hire a full-time employee to check the eBay prices, Direct TV Parts can pay about two thirds that amount, to run through web pages at a much higher frequency than a human being could. 


With Visualping, Direct TV Parts more effectively stays on top of eBay’s cut-throat price competition by checking competitors’ prices weekly to ensure their products are listed at the lowest price.

How Direct TV Parts Beats Competitor Prices with Visualping

Analyzing a competitor’s website will allow you to make better decisions and respond quickly to consumers. Learn how to analyze a competitor’s website using Visualping.

How to Analyze a Competitor’s Website with Visualping - Visualping

How to Analyze a Competitor’s Website

# Long gone are the days of manually checking competitors' websites for meaningful updates.
 
# With [Visualping](https://visualping.io/competitive-monitoring/), automatically monitor competitor websites, and get notified of changes with AI-generated summaries. 
 
 ## Introduction
 
Nowadays, it’s standard to use software to [spy on competitors](https://visualping.io/blog/spy-on-competitors-websites/). 

Famous rivals do it all the time. Uber’s “[secret software](https://techcrunch.com/2017/04/12/hell-o-uber/)” used technology to guess how many Lyft drivers were available and where, so they could offer faster pick-up times. Amazon gouged data from its sellers to launch its own competing private-label products. 

With fierce competition comes executives, marketers, product developers and account managers needing to keep an eye on the competitive landscape on an ongoing basis. This is to keep their [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021) up-to-date, to know how to build, market and sell a product strategically.  

And one of the best places to monitor for competitive intelligence is your **competitors' websites**, which you can do with [Visualping](https://visualping.io/competitive-monitoring).

*In this post, we'll cover why you should track competitor websites, why you should use automated competitor monitoring tools to do so, and how to get set up with your own, so you can get started tracking competitors' websites today.*  

## Why Monitor Competitor Websites for Changes?

Competitor websites have become a key source of competitive intelligence data. Crayon’s 2020 competitive intelligence report, which sampled 1,000 executives of small, mid-sized and large businesses, said 98% of businesses rated competitor websites as the top source of competitive intelligence data.

Websites can tell you a lot about how a business understands their target audience, upcoming plans, new marketing strategies, new product releases and promotions. 

### Website Homepage and Sitemap

Websites are rich with product marketing messages – the problems customers face, and how their product and services ease these pain points. Insights about the stories your competitors tell about their business, and the way they tell them, can help you make decisions about how you want to tell your own story on your website. 

When changing things like their design layouts, main headers, design aesthetic and web elements, this is an indication that your competitor is testing new marketing strategies, and ways to pull prospective users through their sales funnel. Get pointers from your competitors by keeping an eye on these website changes. 

Monitoring their website sitemaps is also an efficient way of keeping tabs on updates to your competitor's website -- in a snapshot, you can see the latest website changes they're making. 

```cta
Want to track competitor websites for changes? / Sign up with Visualping to monitor any web pages for the exact changes you’re after. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

If a company restructures their navigation or adjusts their value proposition statements, this can also be a sign something new is being prepared – such as a product or initiative being released.

Staying up to date with how your competitors tell their story on their website – even just the subtle changes – is pivotal to anticipating their next moves and maintaining your own relevance in the market.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-43-img2.png)

### Products and Features

Another way to keep tabs on your competitors is to track changes to product pages. You can stay up to date on their newest releases, and the latest features they're rolling out – size color, size and functionality. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-43-img3.png)

By tracking the product pages, you can also get marketing insights into how your competitors articulate the value of these products – through their product descriptions, and how the products are organized into bundles.  

[Visualping](https://visualping.io/business/) is a website monitoring tool that's commonly used to monitor competitor websites for changes. Visualping sends you automatic notifications when a page from your competitor's website changes, helping you stay in the know more easily and efficiently. 

### Prices and Promotions 

[Competitor price tracking](https://visualping.io/blog/top-tools-competitor-price-tracking/) is another benefit of monitoring your competitor's website for changes. 

Pick up on pricing patterns to help you understand their strategies and inform your own pricing strategy. 

You can also keep an eye out for their latest promotions, so you can strategize accordingly and consider taking action with your own promotions to stay relevant..  

### News and Press Releases 

Tracking your competitors’ newest headlines and press releases from their website can give you plenty of clues to their future plans. By tracking competitor successes, you can also see if you can benefit from their publicity.  Many businesses have a news and press releases page on their website that you can track, and in which they update regularly. 

But beyond competitor websites, competitive tracking tools can also monitor new headlines in external news publications – that’s positive and negative publicity, and everything in between. Competitors’ public missteps can be turned into key insights for your own business to avoid potential losses in the future, and to know when to leverage your products and services advantageously.

### Customer Reviews

Competitors’ customer reviews offer a way for you to view your competitors through their customers’ eyes; you can see where your competition is checking the boxes, and where they’re underperforming. You can watch how they respond to feedback for clues into your own customer service strategy. 

### Social Media 

Many businesses turn to social media to build brand awareness and establish authority in their industry. Many businesses post new content weekly, if not daily. By tracking changes to their profile and new posts, you can gather more insights into how they position themselves in the market, and source some creative inspiration from their content ideas. 

Many businesses also post their future plans on social media – new partnerships, upcoming products and promotions. Monitor their social media to get a strong understanding of their branding strategy, and always have a sense of what’s coming next. 

## Why Use Website Change Monitoring Tools?

[Website change monitoring tools](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) make the competitor research process more efficient, because you can monitor more information, at scale, with less effort and time. 

They're also optimal for tracking specific competitor updates, because you can select any web page, on the internet, to track - whether that be changes to competitors products, pricing, content, news, funding, PR and team, or whatever else. In which case, Visualping is the top option. 

[Visualping](https://visualping.io/competitive-monitoring/), is an AI-powered website monitoring tool that lets you automatically get notified of changes from any web page on the internet. You can track the exact competitor moves that matter to you - without manually checking these pages yourself. 

The alerts include an AI summaries of the page change, distilled in 2-3 lines, so you can understand the update quickly. The alerts also include a screenshot of the change, the changes highlighted, for you to see.

![Competitor website tracking with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Track_competitors_websites_4cf600a4bd.svg)

#### Save time with Automation

[Competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/) automate the process of checking web pages for changes, so you can save time. At the frequency you specifify, the tool automatically checks pages for changes for you, sparing you from the manual work yourself. 

### Detect Competitor Updates at Speed and Scale

Visualping offers real-time monitoring options, so you can become aware of updates within 5 minutes of them occuring. 

### Monitor Exactly What Matters

With Visualping, you can choose which page on the internet to track, and also which parts of the page you want to monitor. 

To only get alerted of exactly what matters to you and your team, you can apply custom monitoring filters -- to only get notified whether certain keywords or phrases are added or removed from a page, for example. You can also adjust the level of change that triggers alerts. 

### Easily Understand the Changes 

After gathering the highlighted web page pages in your user dashboard, use Visualping to generate **advanced custom reports** to review many web pages at once, in a glance. Analyze many updates over time in a single glance, to generate insights and adapt to changes in your industry or market. 

## How to Monitor a Competitor's Website for Changes
 
### Get AI-Powered Change Alerts with Visualping

To compete strategically, you should track competitors on a regular basis and use your findings to foster competitive intelligence for informed business decisions. 

But manually tracking these sources of data for changes is tedious and time-consuming. Not to mention, over time, important competitor updates are bound to slip through the cracks and go unnoticed. 

Instead of manually checking these sources of data for changes, you can use competitive tracking tools like [Visualping](https://visualping.io) to automatically track changes for you. 

![Track-competitors-websites-Visualping.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Track_competitors_websites_Visualping_2354f2c971.png)

When a change is detected on the page, Visualping sends you an email alert. Attached is a screenshot of the page with all the highlighted changes, and a link to your dashboard where you can view all the content changes over time.

By setting up automatic email alerts for various competitor pages you’re interested in – their homepage, product and pricing pages, press release pages and social media – you can streamline the process of watching these updates unfold.

You’ll be the first to know about new developments on your competitors’ websites – and without the hassle of manually checking the pages and scanning them for changes yourself. 

Visualping also stores screenshots of web page changes, so you can see how the changes take place on the page over time. Track the evolution of colors, positioning of elements, special offers, banner ads and marketing statements. 

Alerts act as catalysts for your team to explore what your competition has introduced. And maintaining this archive of change data over time can help embed visual data collection into the DNA of your organization, and provide an essential tool for decision-making.

## Conclusion

Staying on top of new data from your competitors’ websites and other activities online can make a big difference in your own strategy. Implementing powerful, automated web page monitoring can have a significant impact on your business. 

Make use of [competitive intelligence tools](https://visualping.io/top-free-competitive-intelligence-tools) like [Visualping](https://visualping.io/competitive-intelligence) to easily monitor website changes for you and integrate these insights into your team’s competitive strategy so you can rise above the competition.  

Want to find out more about how Visualping can help support your competitive tracking strategy? [Reach out to our team](https://visualping.io/contact/?field22=Demo) -- We'd be happy to help. 


Here’s how to automatically monitor competitor websites for the exact changes you’re after – whether that be to their pricing, products, new content, SEO and more.

How to Track Competitors' Websites for Changes | Visualping Blog

How to Track Competitors' Websites for Changes



Online reviews are the catalyst that permeate your business reputation in many different places across the internet and social media world. 

When businesses monitor and groom their online reviews, these magical snippets of consumer perspective can be used to the business’s advantage. This includes not only getting a sense of what you’re doing well and what you could work on, but cultivating a positive brand reputation. 

A brand’s online reputation is harpooned by what we read on the internet – the publicly posted conversations, customer feedback, ratings and reviews. Reviews and ratings largely make up your online reputation. They don’t go unnoticed. A single meager negative review can chase off potential customers and send them catapulting to your competitors. 

That’s why **online reputation monitoring** is so important. Some do this manually, others ramp up their strategies with [online reputation monitoring tools](https://visualping.io/blog/top-online-reputation-monitoring-tools/) that do the heavy lifting for them. Review monitoring helps you keep track of what’s being said about you online. 

In order to protect and cultivate a positive online reputation, you need to monitor these reviews, learn from them, and stay on top of productively responding to them. 

In this post we will be discussing what online reputation monitoring is, why it’s important, and how you can monitor your online reviews to manage your brand reputation. Let’s get to it.

#### Online reputation monitoring defined 

**Online reputation** simply refers to your business’s reputation in the online world – what people think of your business generally. It’s largely driven by those glimpses of consumer thought, wrapped up in the form of a publicly posted review and rating. 

Most businesses are aware of the magnitude a single bad review can bring, and the opportunities a positive review can provide. 97% of business owners see this as a vital factor to a strong and successful business.

**Online reputation monitoring** refers to the process of monitoring what people say about your business. 
 
Monitoring your reviews means you can extinguish potential issues and respond quickly to extinguish any damage. Responding promptly to even your positive reviews is beneficial to your online reputation; responsive businesses perform better in local search. Today’s consumers also actively check for review responses from business owners.

People appreciate an active and responsive brand. 

Online reputation monitoring allows you to take a productive approach with your negative reviews, limiting the damage, and to help foster your positive reputation by responding to happy customers, which people appreciate. 

There is a sense of urgency with your online reputation management. The earlier you notice the complaints and negative reviews, the better. Because you can immediately attend to that problem before it affects your operations and how other people perceive your business.

But as well as managing customer feedback, reputation monitoring also allows you to develop a sense of what you’re doing well, and what you’re not doing so well.  

It doesn’t matter the size of the business. Online reputation management is crucial for any brand, big or small or somewhere in between. No matter the size of the business, online reputation monitoring is beneficial. And even small to medium-sized businesses can also get a boost from it.

#### Stay in the know of what customers are saying 

Knowing makes all the difference between competing with a shiny brand reputation and closing your doors. According to [Chatmeter.com](http://www.chatmeter.com/):

* 84% of Americans say online reviews have an influence on their decision to purchase.

* 97% of review readers find the review they read to be accurate. A few bad reviews can quickly drive away business.

And there are a bunch of places they’ll talk about you and post their reviews. The first of which is Facebook, where nearly a billion people hangout throughout the day, and Twitter, which can be thought of as a consumer insights engine. Many businesses will [monitor Facebook pages](https://visualping.io/blog/how-to-monitor-facebook-pages/) and conduct [Twitter monitoring](https://visualping.io/blog/twitter-monitoring-tool-track-profile-changes/) to keep an eye on competitors’ online reviews, and how they execute on customer service.

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a [consumer insights engine](https://sproutsocial.com/insights/benefits-of-twitter/). What do people think about a certain topic or trend?  What are their needs, moods and mindsets?

So it’s important to stay on top of what people are posting about you. But what’s the best way to do this?

```cta
Want to get set up with online reputation monitoring? / Sign up with Visualping to track any web page on the internet to stay up-to-date on your online reputation. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/reputation-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

#### How to monitor customer reviews

You can do this manually, by checking, yourself, each review platform for new reviews. Or, you can use one of the many review monitoring tools out there, available online, for businesses to do just this.

##### Manual Review Monitoring

Manual review monitoring is time-consuming. There’s also a higher risk of reviews being missed, because you, or the employee managing the online reviews, is human and can overlook certain reviews sites or miss new reviews and make mistakes.  
 
If you’re doing it manually, then this requires carrying out additional manual tasks to then make sense of your data, such as common sentiments and overarching themes in your customer feedback. 
 
That’s consolidating the text of the reviews together in one central location, like a shared google Excel sheet, and then manually organizing the reviews in categories or themes.
 
Look out for phrases such as ‘fast delivery’, ‘helpful’, ‘good customer service’, and individual product names. This will clue you in as to what people are liking, buying, and wanting more of.
 
You may also notice that there’s a correlation between these attributes and the reviews in a prominent position on your Google Business Profile (formerly known as Google My Business). Google takes note when people regularly mention a particular element of service, such as ‘fast delivery’, or ‘outdoor dining’, and will add this as a highlight to your GBP on mobile devices.
 
If you’re review monitoring manually, then you also want to incorporate your social media pages in the mix, too. Checking your social media is one of the easiest ways to know what people are saying about your business. If they have a complaint, they’ll make sure to tag your account for you to do something about it. The same goes for when they’ll praise you. 
 
##### Review monitoring using software tools 
 
Using a review monitoring tool, like [Visualping](https://visualping.io/business/), makes the reputation management process much more efficient. 

These tools conduct the time-consuming work of checking for new reviews for you, and on all the different review sites you want to stay on top of. With a tool doing the work for you, you can monitor more review sites, and keep tabs on more reviews, then you ever could before.

On top of efficiency and scale, a [review monitoring tool](https://visualping.io/business/) eliminates the risk of important reviews being missed. The alerts also make it easier to respond promptly, because the rools reliably check at preset intervals, and more frequently than a human employee – who needs lunch breaks, and is probably tasked with other jobs throughout the workday, too.

The best online reputation monitoring tools aren’t super techy and complicated. They’re easy-to-use, and simply make your online reputation management more effective – because you’re staying on top of more than you could before – and more manageable. 

#### Online reputation management in 3 steps

##### 1. Collect review sites you want to monitor 

The first step to monitoring online reviews for your business is to make a list of the review sites you want to track. This should consist of both general review sites, such as Google, Yelp, and Facebook, along with industry-specific sites tailored to your business.

If you’re not sure which review sites are specific to your business, then an easy way to make some discoveries is to ask your customers which review platforms they use. Or, Google search your competitors’ reviews, and see if you can discover any specific review sites that way. When you search for the company name, which review sites appear at the top of the results page?

Check out their homepages. Do they have certain badges on their sites, such as a badge from Tripadvisor or Trustpilot? This is gathering [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) to piggyback off your competitors’ activities and it’s genius.

There are even [competitive monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/) available to help you keep an eye on your competitors, like their reviews, to gather insights and see how your brand reputation measures in comparison. Just like how you may conduct [price drop tracking](https://visualping.io/blog/price-drop-tracking-software/) to see when your competitors lower their prices, you can check up on their reviews, too. 

As you build your list of sites to monitor, keep a record of any important sites that you don’t already appear on. You’ll need to start the process of review generation on these platforms.

##### 2. Set up a review monitoring tool, like Visualping 

With over 2 million users, Visualping is a [website change detection and monitoring tool](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) that can be used for a plethora of web page tracking purposes – among them, review monitoring. 
 
It’s been mentioned by NBC, The Wall Street Journal, Forbes and Politico, among other [press](https://visualping.io/press/), as a simple and easy-to-use tool for getting price drop alerts.
 
###### How does Visualping work?
 
Visualping automatically checks web pages you want it to for changes. It checks the content at preset intervals, at a frequency you specify. When a change is detected, Visualping sends the user an automatic email alert, with the changes highlighted so they’re easy to see. 

The alert includes a screenshot of the web page, with all the changes highlighted for you to see. 

There’s also a link, at the bottom of the alert, so you can navigate to your monitored page and check out the review in the site, and write a response promptly.

And getting setup with Visualping is easy.

###### How to get setup with Visualping 

To get started, you simply navigate to [Visualping’s homepage](https://visualping.io/), and copy and paste the URL of the review page you want to track. 
 
Next, customize your monitoring settings, such as the part of the page you want monitored – like where new reviews pop up – how often you want the page checked, and the email address you want the alerts sent to. 
 
To add items to a watchlist, simply repeat this process with each review page URL you want automatically monitored for changes.
 
And you’re done!

Once you complete creating your account, you can login to your user dashboard, where you can view and manage all your monitors and email alerts in one location.

###### Review monitoring with Visualping: step-by-step instructions 

**Step 1**: Copy and paste the URL of the review page you want to monitor into the search field on Visualping’s homepage. You don’t need to first sign up. Click Go.

**Step 2**: Once the page appears in the viewport, select the part of the page you want monitored. 

**Step 3**: Specify the frequency you want Visualping to check the page – every 5 minutes, 30 minutes, hourly, daily, etc. 

**Step 4**: Type the email address you want the alerts to be sent to. Click Start Monitoring, and that’s it!

**Step 5**: Visualping will send you an email, asking you to make a password for your account. Don’t forget to do this. The password completes your account, which you need in order to monitor reviews and get notifications of new reviews.  

For the higher frequency options, Visualping offers both freemium and [affordable subscription options](https://visualping.io/business/pricing/) for businesses to keep on top of reviews at scale. 

##### 3. Respond promptly to reviews 

###### Responding to negative reviews

It’s important that negative reviews are quickly addressed to prevent damage to your reputation, so an automated tool is often the best bet. 

Customers gripe for a lot of reasons. Maybe they didn't get waited on fast enough, your product didn’t function as expected, or maybe a coupon expired and your assistant didn't honor it.

Responding quickly to these kinds of reviews can help thwart any damage. Posting a response shows you are listening to your buyers and taking action, which consumers appreciate. 

Yes, there are “haters,” out there who just love to vent online. When you respond to them, just tell those negative reviewers that you took their comments seriously and are working to make your business even better.

If it is really serious, invite the buyer to contact you and include your email address or phone number. It shows you are trying. Just like in your store, a carefully written response can turn a negative situation into a positive one. 

###### Responding to positive reviews

Negative reviews can sometimes sound a lot louder than positive ones. But when fans rave about you, you need to notice. 

A simple "Thanks so much for the compliment” may do for a general compliment, but take time to address any specific topics the buyer has mentioned to personalize the response.

#### That’s a wrap

With the majority of consumers spending most of their time surfing the internet, online reputation management becomes more and more important.  

Managing your online reputation isn’t difficult to do, but it requires your attention – whether that’s checking up on reviews manually, or setting up a tool to ensure quick response times and to help you cultivate a positive reputation online.  

Happy review monitoring!


Online reputation monitoring is important for cultivating a positive and strong brand identity online. Monitor customer reviews and respond promptly with Visualping.

Online Reputation Monitoring: How to Monitor Customer Reviews | Visualping Blog

Online Reputation Monitoring: How to Monitor Customer Reviews



### Check Out the Top 8 SEO Competitor Tools that Let You Monitor the SERP in Different Ways, and Dive into the Data to Outcompete the Competition.

To do SEO well, you need to know what’s happening in the search engine results pages (SERP). That calls for keeping an eye on the latest SERP changes, and also being able to analyze it for insights.  

As an SEO, tracking you and your competitors’ search engine performance is key to identifying challenges and opportunities, and ensuring your SEO efforts aren’t falling behind. That means devising an SEO plan to get to the top of the results and bring new website traffic to you, or your clients’, website. 

Diving into the data is important, too. Every query and keyword poses a unique marketing challenge and opportunity. Understanding the data is critical in unlocking specific action items that will help you improve your SERP rankings and top the competition. 

But that doesn’t mean you need to sit down and manually sift through the search engine results pages (SERPs) for your hundreds and thousands of target keywords, and record you and your competitors’ positioning over time. 

Instead, you can use some popular industry-standard SEO [competitor monitoring tools](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/), like [Visualping](https://visualping.io/), that make it easier for you to maintain your SERP rankings, and watch out for competitors creeping up on you in the rankings. 

*In this blog post, we will explore why competitor analysis is crucial for effective SEO and how Visualping's tools can help you outsmart your rivals. Get ready to revolutionize your SEO game with the power of knowledge.*

Let’s dive in.  

## Why is Competitor Analysis Crucial for Effective SEO?

To succeed in the world of content marketing and organic search, understanding what your rivals are doing is paramount. Competitor analysis in SEO lets you come up with insights from your competitors’ strategies for [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/), enabling you to uncover opportunities and threats. 

By first monitoring the SERP for changes, and then analyzing the relevant data for actionable insights, you can do a lot to benchmark their performance against yours:

* Compare your competitors’ backlink profile and PageRank to yours
* Evaluate which domains are sending your competitors SEO juice, and
* Identify untapped niches and target keywords.

An effective SEO strategy incorporates a mix of SEO [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) that each offer their own perks and data, to meet your marketing team’s goals. 

Below is a list of the top 8 seo competitor tools to help you improve your SERP rankings, with an overview of what each tool is best at, and their pricing. 

## Top 8 SEO Competitor Tools to Boost Your SERP Rankings

## 1. Visualping

### Best for Visual Snapshots of Target SERPs

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-209-img2.png)

[Visualping](https://visualping.io/competitive-monitoring/) is the top SEO competitor tool for staying on top of what the SERP looks like, over time, for your queries and target keywords. 

Powered by AI, when an update occurs on a particular SERP you care about, you get notified with an email alert that includes an AI-generated summary of the change, distilled in two to three lines, and a screenshot of the page, with the changes highlighted. 

You or your competitors may be creeping up the search results, or your content could be slipping. Maybe you want to know about updates to featured snippets, or the meta description Google’s selected for your content. Maybe you want to know when new competitor domains emerge on the page, and whether it’s time for an SEO refresh. 

![Monitoring competitor homepage for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_homepage_competitive_intelligence_bec530ac2a.png)

Either way, Visualping is the top solution for keeping track of changes to the SERP, which you can then associate with your recent SEO efforts. By drawing connections between your organic search performance and recent SEO work, you can gauge the effectiveness of your strategy over time. 

```cta
Get started with the top SEO competitor tool now / Use Visualping to monitor any organic search results page for the updates you care about. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/seo-results-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

You can monitor your rankings over time, as well as the rankings of your competitors to see whether your performance is gradually improving or declining. 

Beyond SERP monitoring, as an overall [SEO change monitoring tool](https://visualping.io/seo-change-monitoring/), Visualping can also help you stay on top of updates other critical SEO components, such as: 

* Robots.txt files
* Important website headers
* Target keywords and copy, 
* Visual regression changes
* New content in the sitemap 

You can monitor your own website or [track competitors' websites for these changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/). 

### Pricing

Visualping’s [most popular pricing plan](https://visualping.io/pricing/) starts at only 25/month – you can monitor up to 100 pages, at a maximum frequency of 15 minutes. This competitor tool is, by far, the most affordable option. 

## 2. SpyFu

### Best for basic keyword research and PPC-focused competitive research

With [Visualping](https://visualping.io/business/) sending you notifications of visual SERP snapshots, you can then use a plethora of other SEO competitor tools to dig deeper into the data, and identify unique marketing challenges and opportunities.  

One such tool is [SpyFu](https://www.spyfu.com/). Rather than a visual snapshot of specific SERP pages you care about, SpyFu offers several unique competitor analytics tools to help you with keyword research and PPC marketing. 

If your team is looking to ramp up your PPC marketing, this SEO competitor tool is a good place to start. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-209-img3.png)

For instance, besides basic keyword research, SpyFu offers detailed historical data surrounding competitors’ advertising campaigns. You can get the competition’s most successful ad copy variations and respective estimated PPC budgets.

Additionally, if you’re looking to spy on the competitor’s recent PPC strategy, you can sort the list by new keywords and see where the competitor is looking to expand their digital marketing strategy.

It’s a solid and more affordable alternative for basic keyword research and PPC-focussed competitor research.  

### Pricing

Starts at $16/month, when billed annually.

## 3. Screaming Frog

### Best for understanding your competitors’ technical SEO

An “SEO spider”, the [Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/) specializes in all things website analysis and technical SEO. You can use it to get a technical snapshot of a website. For example, you can quickly see how your successful competitors are optimizing their page titles and meta descriptions for different keywords.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-209-img4.png)

If you’re wondering how to structure your website successfully, you can also look to your competitors’ site structures for inspiration. See if they’re creating specific cluster content you need to prioritize and unearth other similar opportunities.

### Pricing

While this competitor tool offers a free version, the features are limited. The only other subscription option is 200 euros for the whole year. There is no monthly payment option. 

## 4. SimilarWeb

### Best for top-down website traffic insights 

[SimilarWeb](https://www.similarweb.com/) gives you some of the granular details, like keyword research and PPC data. But it’s particularly known for its birds-eye view of the competitive landscape. You have access to several unique competitive intelligence datasets like:

* Audience insights: Get a read on the competitors’ audiences by getting valuable information on demographics, engagement metrics, and interests.

* Affiliate performance: Check out who sends the most website traffic to your competitors to see if you’re missing any potential influencer marketing opportunities.

* Marketing breakdown: Benchmark your marketing performance across the different channels against your competitors to see where you shine and where you require improvement.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-209-img5.png)

You can track macro trends in your industry, see the top traffic channels, and access historical traffic and engagement data for your market.  

### Pricing

SimilarWeb Pro plans cost between $199.00 and $799.00 per month

## 5. BuzzSumo

### Best for Spying on Your Competitors’ Content and SERP Performance

For your target keywords, BuzzSumo specializes in showing you insights on ranking competitor content. Simply enter a keyword to see a group of top content pieces that rank for it, as well as info regarding each piece’s backlinks, social media shares, and other engagements. 

Or, similarly, enter a domain, and you’re presented with a similar group of content and info. 

It’s a great way to get to know your competitors’ content, source some creative content ideas, see what’s ranking for a particular keyword and why. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-209-img6.png)

If you’re looking for a simple way to drill down on a particular competitor’s current rankings or see at a glance what’s happening with a specific keyword, BuzzSumo is definitely a tool to keep in your arsenal.

While BuzzSumo is super handy for checking out your competition at a glance, you may need to eventually acquire a more comprehensive tool if you’re looking for deeper insights.

### Pricing 

The cheapest pricing plan is the Content Creation plan, at $199/month. The next plan, at $299/month, PR and Comms features, for agencies looking to monitor coverage, research and outreach to journalists. 

## 6. SurferSEO

### Best for in-depth content audits to give your rankings a boost 

[SurferSEO](https://profitblitz.com/go/surferseo/) is another powerful content optimization and auditing tool that has a strong focus on benchmarking against competitors.

Through the audit tool, you can get insights into your competitor’s SEO and content performance. 

For example, if you have existing content that needs to rank better, you can use this tool to analyze your competitors’ content that’s ranking in the search results, so you can figure out what you’re missing in yours.

You can also get a comprehensive analysis of why your content isn’t ranking, such as which terms, links, and keywords are missing in your content compared to your competitors.
It will also list problems with other features, such as title tags, page structure, and meta description. 

Overall, SurferSEO is the perfect tool for digital marketers looking to gain an edge over their competitors and improve their on-page SEO efforts.

### Pricing 

Plans start at $89/month. There’s no free trial or free plan.

## 7. iSpionage

### Best for automatically identifying your top competitors from PPC and keyword data. 

It sounds like a cloak-and-dagger film noir, but [iSpionage](https://www.ispionage.com/) is a solid SEO tool for competitor analysis. If you don’t know who your competitors are, iSpionage will suggest a few to start. The tool provides more high-level information on your competitors’ PPC and organic keywords, as well as their top-performing paid ads. 

Their AdWords Competitor Keyword Tool is ideal for paid ads, but you can use it for SEO, too. It displays 7 years’ worth of PPC and SEO keyword data for your competitors. Check their organic search traffic values, the number of first page organic keywords, and much more. 

Like Visualping, it’s easy to use. ust visit its homepage and enter your competitor’s URL to “start spying” (their words, not ours). You’ll need to create a free account to view the data. 

### Pricing 

iSpionage’s Starter plan is $50/month, while the Advanced plan is $254, with a custom enterprise option as well. There is no free plan. 

## 8. Serpstat

### Best for speeding up the competitor research process 

[Serpstat](https://profitblitz.com/go/serpstat/) is another strong SEO competitor tool. Like the two above, it has a vast keyword database and offers PPC data. So you can use it for paid or organic search. 

You can view your direct competitors and check all their ranking keywords in the search engine, so you can target the same topics and steal their traffic. In this way, you can cut down time in doing research. 

At the same time, Serpstat also gives you in-depth data on your rival’s high-ranking content. the Link Intersect of Serpstat allows you to analyze your rival’s backlinks and collect authoritative sites for your link building campaigns.

Besides backlink analysis, Serpstat lets you do domain analysis for any website. This tool will give you an idea of your competitors’ actions in different aspects. 

You’ll be able to peek at their SEO keywords, traffic, visibility, site authority, and internal links. These added data will help you develop better strategies for your website campaign. 

### Pricing

Serpstat’s cheapest plan costs $69/month. You can get a 7-day free trial as a new user. 

## That’s a Wrap!

Competitor analysis is the golden ticket to SEO success. It helps you understand how your SEO efforts are doing, keep an eye on your rivals, dive into the data to uncover opportunities, and outperform the competition in search engine rankings. 

With [Visualping](https://visualping.io/business/) sending you notifications of visual SERP snapshots, you can then use a plethora of other SEO competitor tools to dig deeper into the data, and identify unique marketing challenges and opportunities.  

Interested in finding out more about how your team can use Visualping as a competitor tracker? [Contact us today](https://visualping.io/contact/?context=demo) – our support team would be happy to help.


Learn how competitor analysis can enhance your SEO strategy and gain a competitive edge. Explore Visualping's SERP competitor tools to stay ahead in search engine rankings and outperform your rivals.

Top 8 SEO Competitor Tools to Boost Your SERP rankings


## 8 Ways to Spy on Your Competitors’ Website: Competitive Intelligence Tools & Software


Competitive intelligence is gathered to provide insights into the activities of other companies in with your market. Keeping up with the competition is essential for business success, and when armed with the right information, you’ll be able to improve your branding, products, and services, achieving the edge you need to make your company stand out. 


Although you can do quite a bit of competitive intelligence work on your own, manually searching through all of the data available to you is nearly impossible. If you want to quickly and easily get things done, consider [Visualping](https://visualping.io/) for help spying on your competitors' websites.

![Select the Part of the Page You Want to monitor for competitive intelligence.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-131-img2.png)

Aside from Visualping, though, there are a variety of tools that you can use to keep a close eye on your competition. Here is a selection of tools and methods that can help you spy on competitors’ websites:


## Use Visualping to Track Pages on Competitor Websites


For those seeking the most comprehensive solution for [gathering competitive intelligence](https://visualping.io/blog/competitive-intelligence-gathering/), [Visualping](https://visualping.io/) can’t be beaten. Instead of tracking multiple websites by checking them manually, Visualping allows you to track every competitor page from a single, easy-to-use interface.

[Visualping](https://visualping.io/) is an AI-powered website change detection, monitoring, and alert service that allows you to track changes made to any web page, in real-time. 

When Visualping detects a change on a page you're tracking, you receive an email alert that includes an AI-generated summary that distills the change in 2-3 lines, so you can understand the update quickly. 

![Competitor website tracking with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Track_competitors_websites_4cf600a4bd.svg)

It’s perfect for spying on changes to your competitors’ products, services, content, and any other competitor content on the web, such as third-party review sites. 

## Use Mention to Watch for Mentions of Your Competitors Across the Web


Mention is an online media monitoring tool designed to find any name, phrase, or keyword posted online and send you a notification about its presence. The service is great for keeping up with online conversations about available labels, products, and services, and it provides you with valuable insights into consumer perceptions of both your and your competitors' brands.


Mention can be used to spy on your competitors’ PR movements and earned media placements, making it easier to respond with your own marketing campaigns.


## Use Hootsuite to Snoop on Their Organic Social Media Strategy


Hootsuite is includes a basic user interface with comprehensive social media integrations available. You can use Hootsuite to manage your company's social media profiles feeds or use it to consolidate all of your competitors' social media channels as a means of gathering useful competitive intelligence data.

```cta
Start spying on your competitors' websites now / Sign up with Visualping to monitor any competitor web page, and get notified when we detect a change. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.yourcompetitor.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```

One problem with Hootsuite, however, is that it can prove to be limited if you want to expand your [competitive intelligence strategy](https://visualping.io/blog/competitive-intelligence-strategy/) beyond social media activity, so be sure to use it in conjunction with the other tools in this list.


## Use Ahrefs, SEMRush, or Other SEO Software to Get a Picture of Your Competitors’ SEO Strategies


Gathering data associated with your competitors’ SEO strategies is essential if you want to get ahead. There are a variety of popular tools that can help you accomplish that, but Ahrefs and SEMRush are two of the most widely used. Both are SEO software platforms that make it easier for you to find out what your competition is using to optimize its digital marketing strategies. 


If you want to know how certain competitor web pages are performing, having an SEO SaaS platform can give you some insights into which keywords they’re targeting and which backlinks they're attracting.


## Use SimilarWeb to Get an Idea of Where Your Competitors’ Traffic Is Coming From


SimilarWeb can improve your understanding of different websites and apps by providing an overview of their traffic metrics and information about where that traffic is coming from. Using SimilarWeb will make it easier to benchmark your competitors against one another, and get an instant glimpse into their digital footprint.


SimilarWeb works to ensure all of the information it collects is valid and reliable, and generally the data from SimilarWeb is directionally accurate. However, because Similarweb collects so much data from so many sources, it’s hard to tell if the numbers it gathers in relation to traffic and engagement (especially for smaller websites) are totally accurate. 


## Use Brand24 for Social Listening to Look for Mentions and Conversations About Your Competitors


Your web marketing strategy can be greatly improved if you have an idea of how your brand is being discussed online. A similar option to Mention (#2 on this list), Brand24 is specifically designed to make it easier for you to find and collect information related to the discussion of brands, products, or services anywhere on the internet, allowing you to see what’s important by filtering posts and threads based on user sentiments, influence, and other important factors. 


Knowing how well a company is received and how many people are talking about it can give you an idea of how influential their digital marketing campaigns are. However, it can be difficult to filter out potential spam, making it harder to find and act upon valid competitive intelligence data.


## Use AdBeat to Spy on Your Competitors’ Ads


Digital advertising is one of the most crucial elements of an online marketing campaign. Communicating your products and services gives potential customers the information they need to decide whether they’re interested in making a purchase. 


By using AdBeat, you’ll be able to get all kinds of useful information about your competitors’ ads. Simply by providing a company’s homepage, AdBeat can tell you where they advertise, whether they’re using automation to do so, and where their ads are placed. All of this information can be useful when coming up with strategies of your own. 


## Use MailCharts to Find Out More About Your Competitors’ Email Marketing Campaigns


Email marketing campaigns are a great way for businesses to reach out to individual customers with personalized messages and deals, but it can be difficult to keep up with the campaigns of multiple competitors simply by subscribing to their newsletter.


MailCharts was designed to make it easier to spy on your competitors' email marketing by aggregating data from each of your competitors and visualizing the most important information. With the service, you can use marketing emails to source vast amounts of information, such as when and how often messages were sent, along with their length and other valuable details. 


The biggest drawback to MailCharts is that it focuses exclusively on mail campaigns, so if you want other types of information, you’ll have to look elsewhere.


## Competitive Intelligence Is Transforming Marketing


Digital marketing is more competitive than it’s ever been, making it a necessity to have the latest insights into your competition and their strategies in order to reach new customers. 

Whether you want to spy on your competitors' product listings, likes and mentions, [seo changes](https://visualping.io/blog/track-seo-changes-on-website/), or email outreach, there are a variety of tools that you can use to get the job done. However, none offer as much as [Visualping](https://visualping.io/) does for free.

[Visualping](https://visualping.io/) is a AI website change monitoring tool that will help you spy on your competitors. Trusted by more Fortune 500 companies than any other website tracking tool, Visualping makes it easy for you to get the most recent website update notifications sent straight to your inbox. [Contact us](https://visualping.io/contact/) to learn more.





Competitive intelligence is used to spy on competitors and improve your business. Enjoy these 8 tools to gather competitive intelligence and spy on competitors’ websites.

8 Ways to Spy on Your Competitors’ Websites - Visualping

8 Ways to Spy on Your Competitors’ Websites

Managing online reviews is a necessity for both online and regular business. Left unchecked, negative reviews can ruin a company’s reputation and lead to declining sales.

Online reviews are just as impactful as personal recommendations. In fact, a 2014 BrightLocal study found that [88% of respondents trust online reviews](https://www.brightlocal.com/research/local-consumer-review-survey-2014/) as much as they do personal recommendations. 

And a survey conducted by research firm Dimensional Research found that 90% of customers said [online reviews influenced their buying decision](https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756). Consumers want to know that they can trust a business to deliver a positive experience before making a transaction.

Businesses with no visibility to what users are saying about their products and services risk an opportunity to protect their brand presence. You can be more reactive, defend against bad comments or even competitors posting fake reviews by monitoring what reviews are posted online about your business.

Once you start watching and listening, you will learn a great deal about your customers. As a business leader, you can also motivate your team to encourage positive reviews by monitoring them online. After all, what gets measured, gets done!

Luckily, you do not have to keep up with online reviews manually. There are many services available to streamline the process of monitoring your online reviews and be reactive either by addressing the negative review, ask satisfied customers to add positive reviews to balance the negative ones or simply establish a corrective action to correct the issues that are being publicly disclosed. 


<hr>

##### Business Review Sites

Below are examples of review sites ranked by industries.

###### All
* BBB Reviews
* Facebook
* Foursquare
* GlassDoor
* Google Play Store
* Google, Google My Business, Google Maps
* Indeed
* iOS App Store
* Trustpilot
* Yelp!

###### Auto
* CarGurus
* DealerRater
* Edmunds


###### Food & Restaurant
* Grubhub
* OpenTable
* Zomato

###### Health
* HealthGrades
* RateMDs
* Vitals
* WebMD
* Wellness.com
* Zocdoc

###### Travel
* Booking.com
* Expedia
* Travelocity
* TripAdvisor


<hr>

##### Top services to monitor Online reviews
Ready to take control of your online reputation and be reactive when negative comments are made? Below are the five services for monitoring and managing your online reviews.

##### 1. [Google Alerts](https://www.google.com/alerts)

Google Alerts allows you to set up notifications for your company name or other key phrases related to your business. Similarly, Google My Business has provision for customer reviews. You will, however, need to check in on each review individually, which can be cumbersome when managing several listings.

###### Key Features
* Individual and company mentions
* Exclude unwanted mentions (e.g. similar names of personnel or products)
* Ability to create multiple alerts and streamline via email inbox

###### Cons:
* Google Alerts will notify you of all mentions of your brand, not just reviews. This can make the process of tracking down reviews time-consuming as you will need to filter the noise.

<hr>

##### 2. [Visualping](https://visualping.io/)

Visualping is a powerful yet simple tool for monitoring just about any part of any page. One of the most frequent business uses of Visualping is to keep an eye on online reviews. Visualping offers a basic free version, which comes with two free checks per day. 

###### How to Track Online Reviews Using Visualping
* **Step 1**: Simply enter the URL of the online review page you want to monitor (e.g. Yelp page)
* **Step 2**: Select the area of the page you want to monitor 
* **Step 3**: Select your preferred frequency of checks (e.g. weekly, daily, every 30 minutes, every hour, etc.). 
* **Step 4**: Select your preferred change monitoring format (e.g. tiny change, visual compare, web compare, etc.)
* **Step 5**: Enter the email you would like to use to receive review alerts
* **Step 6**: Type in the name or label that would be associated with your review page
* **Step 7**: Confirm your email address and complete the sign-up process

###### Key Features
* Probably the easiest and most straightforward service
* Free, depending on the frequency of checks
* Allows you to monitor the sites where the reviews are posted, including those of your competitor!
* You receive a screenshot or a snippet of text of any new review via email
* The email will contain a link to the site where the review was posted for immediate action

###### Cons:
* The service strictly alerts you when a review is posted
* Lack of advanced features such as sentiment analysis, trends and rating aggregation

<hr>

##### 3. [Reputology](https://www.reputology.com/)
For a more advanced review management system, especially if you are an agency or run a large company. Reputology might suit your needs depending on your budget. In addition to curating reviews from all over the web, the tool provides actionable insights to help you and your team make decisions. It also enables you to delegate issues to the relevant employees so they can act.

###### Key Features:
* Integrates with social media management platforms (e.g. Hootsuite)
* Customer sentiment analysis
* Team collaboration and delegation options

###### Cons:
* Reputology is priced at the high end, with costs ranging from $180 a month for the Professional package to $2,500 per month for the Enterprise package. See below for the cost breakdown: 

 * Professional: $180 per month
 * Agency: $400 per month
 * Enterprise: $2,500 per month

<hr>

##### 4. [Yext](https://www.yext.com/)
Although widely used as an online business listings platform, Yext also tracks online reviews. Yext makes it possible to monitor and manage reviews across the web.

###### Key Features
* Review monitoring from Google, Facebook, Yelp and more
* Engage customers within the platform
* Automated notification and follow-up for incoming reviews

###### Cons:
* Yext costs might be prohibitive for most businesses, ranging between $500 to $1,000 per year for a single location tracked

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-2-img2.png)

<hr>

##### 5. [EmpathIQ](https://empathiq.io)

For those in the health care business, EmpathIQ allows to monitor what discharged patients are saying about clinics and hospitals online. The platform helps doctors monitor 75+ websites where patients can leave a review. EmpathIQ provides a weekly snapshot, email alerts, as well as a system for gathering reviews. 

###### Key Features
* Review generator with personalized link
* Listings connector includes 50+ directories
* Reviews automated and streamlined in a single location

###### Cons
* EmpathIQ only specializes in healthcare

<hr>

##### Take Control of Your Online Reputation
With 80% of customers making decisions based on what customers are saying about a business online, reviews monitoring is essential to address bad reviews, learn from your customers and motivate your team to perform better.

Monitor all the positive and negative online reviews about your company. Check out these top tools to track your business’s  reviews and cultivate strong customer service practices by responding promptly.

The Best Tools for Monitoring Online Reviews | Visualping Blog

The Best Tools for Monitoring Online Reviews

Our list of the top free competitive intelligence tools will help you monitor and analyze the competition for your competitive strategy and to make strategic decisions - while saving you time and money.

Top Free Competitive Intelligence Tools in 2025 | Visualping Blog

Top Free Competitive Intelligence Tools in 2025

With competitor price tracking, inform your competitive strategy with the latest intel on your rivals’ prices.  

Get real-time price alerts to stay one step ahead of the game. 

## Introduction: Prices Changes and Serotonin

It’s scientifically proven good deals make consumers happier.

Thanks to the release of the [“happy” hormone Oxytocin](https://www.businesswire.com/news/home/20121119005572/en/Coupons.com-Claremont-Graduate-University-Study-Reveals-Coupons), customers get a rush of euphoria from using coupons. And it's addicting: [88% of American consumers](https://www.statista.com/statistics/240237/coupon-use-in-the-united-states/) used coupons in 2020.

If your competitor drops their prices for a product similar to yours, then customers may opt for the more affordable alternative. It isn't unusual for online shoppers to sign up for [price drop alerts](https://visualping.io/blog/price-drop-alerts-track-price-changes/), to get notified when products they're eyeballing go on sale.

As such, your business needs to monitor competitor prices, too.

## Why You Should Monitor Competitor Prices

In an increasingly competitive eCommerce space, monitoring competitors’ price changes on their website or marketplaces is essential in informing your pricing strategy on an ongoing basis. By getting notified of competitor price changes, you can respond promptly and stay competitive. 

That's why online retailers will supplement their competitive strategy with automated **competitor price tracking** with tools like [Visualping](https://visualping.io/competitive-monitoring/), and a handful of others in this post. 

We’ll cover the benefits of competitor price tracking, and a rundown of the best price monitoring tools you should use to automate the research process. 

## Competitor Price Tracking, Explained

**Competitor price monitoring**, otherwise known as price intelligence, is the process of tracking variations in your competitors’ prices so you can analyze historical and current price changes. You use this analysis to then inform your own pricing strategy. 

You can see how frequently competitors update their pricing, and the patterns over time. If they launch a new discount, you may want to match with your own. Price tracking lets you develop your own [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) to better position your product in the market, relative to competitors. 

```cta
Setup your own competitor price tracking now / Sign up with the price tracker Visualping to monitor any competitor pricing pages and get notified of updates to inform your own strategy. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-pricing-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

## Why You Should Use Website Change Monitoring Tools 

**Competitor price monitoring tools** track prices on eCommerce stores, marketplaces and  competitor websites. They spare you from having to manually check these pages manually, and record your findings in a spreadsheet to spot patterns over time. 

Compared to most price monitoring software available, [website change monitoring tools](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) are the most cost-efficient for small and middle-size businesses. 

![competitor-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_price_tracking_bab60a39a8.png)

Compared to feature-dense price monitoring software, they offer a simple solution for tracking competitor prices, which you can tailor to your organization's needs. [Visualping](https://visualping.io/business), for example, is an AI-powered website monitoring tool that can track any web pages you want, and automatically record the price changes in your Google sheets.  

Website change detection tools are both multi-scenario and multi-industry: 

* *Multi-scenario*: Besides price monitoring, they can be used as [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools) more generally, for purposes such as for [online reputation monitoring](https://visualping.io/blog/top-online-reputation-monitoring-tools/), and [monitoring competitors’ websites for changes](https://visualping.io/blog/monitor-website-content-changes-competitor-insights/). 

* *Multi-industry*: a web change detection tool can also be used to stay on top of updates in many industries, including in the regulatory and legal industry, compliance, finance and SEO. 

Below is a list of the **top price monitoring tools for 2025**. While this list is not exhaustive, it’s a solid start to help you get started.

## The Top Competitor Price Tracking Tools

## Visualping

[Visualping](https://visualping.io) is an AI-powered website change monitoring tool that can be used as a [competitor monitoring tool](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/). 
 
 
![Tracking competitor prices with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Competitor_price_tracking_Visualping_b5372b795b.svg)
 
You simply tell the tool which web pages you want monitored – such as your competitors’ pricing pages, or their homepages to look out for discount advertisements – and it’ll notify you, via an email alert, when there’s a page change. 
 
The alerts include an AI summary of the change, distilled in 2-3 lines, so you can understand the price update quickly. It also includes a screenshot of the page, with the changes highlighted. 

Visualping is the quintessential example of a simple and easy-to-use competitor tracking tool. It’s kind to those of us who aren’t super tech savvy, and it doesn’t overload you and your team with an overload of overwhelming information: it simply monitors exactly what you want it to, and sends you alerts. 
 
### Real-Time Price Tracking
 
Unlike many other website change detection tools, Visualping offers real-time monitoring. You can check web pages and get notified as frequently as every 5 minutes. 3 times daily, or once daily, is common amongst its competitors.

### Bulk Monitoring Features

Visualping also offers bulk monitoring, for companies looking to track many different competitors, and their advertised pricing from many different sites – marketplaces, price comparison sites, websites, etc. You can create, edit and manage jobs in bulk, making it easy to monitor more pages than you ever could before. 

### Customizable Features

Visualping also offers flexibility and customizable monitoring options. You can track any web pages you want, and you can monitor any specific parts of the page, too. This enables you and your team to only be notified of the changes you care about – you’re not being overwhelmed with a mountain of data and analysis you’re not looking for.

### Visualping Pricing 

For a monitoring tool with a smooth ease-of-use that offers real-time monitoring, Visualping is very reasonably priced. 

For the Business plan, which offers bulk monitoring and the team collaboration options, it’s just $100/month. 

That’s cheaper than the vast majority of its change detection competitors, who aren’t nearly as user-friendly, don’t provide real-time or bulk monitoring.

Interested in learning more about how Visualping can help ypu monitor competitors' prices? [Contact our team today](https://visualping.io/contact/?field22=Demo) -- We'd be happy to help. 

## Competera

Competera is a strong contender for those looking for pricing comparison data, and for users looking to automate changes to their own pricing data, using the tool – that’s automated repricing. 

![Competera-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Competera_price_tracking_3bf1364f1c.png)

It uses Deep Learning algorithms to help retailers set the most optimal prices for their products, based on demand and a number of other market factors. It also includes rule-based repricing, which you set in advance, and cause-effect analysis of price changes.

One thing to keep in mind with Competera is that it is not a website change detection tool, but a price monitoring software tool. 

![competera-dashboard.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competera_dashboard_300dd21f7f.png)

This means that you’re also looking at much more advanced features – complex analysis and reprising which, for those simply wanting to make their competitive monitoring processes more simple and efficient, might make them feel an uneasy loss of control.

### Competera Pricing 

It’s a price monitoring software, so you’re looking at a substantially heftier fee; their pricing is “custom,” meaning you speak to their sales team, they evaluate your individual business needs, and present you a number. That usually means it’s on the pricier side. 

## Fluxguard

Like Visualping, Fluxguard is another website change detection tool, which means it’s generally a more affordable and straightforward way to keep an eye on your competitors’ pricing changes. 
 
 
![Fluxguard-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Fluxguard_price_tracking_0c9853fdfc.png)
 
Similar to Visualping, Fluxguard’s email reports include screenshots and extracted text changes for every monitored page. You can also review side-by-side HTML comparisons, screenshot sliders, network activity differences, and before-and-after side-by-side comparisons. 
 
Also like Visualping, you can customize simple rules for your change alerts – to only monitor a part of the page, and limit alerts to certain keywords or web page elements, for example. Advanced reporting options are available, for sharing with your team members.  
 
Team collaboration features are available via Slack integration, webhooks or API. You can add multiple users and collaborate with notes and flagging. 
 
Keep in mind though that it is tailored to IT professionals and software developers – it’s not the easiest tool to use for non-tech savvy folks, looking for something user-friendly and easily manageable.  
 
### Fluxguard Pricing 
 
Fluxguard is $99/month. 
 
## Skuuudle

Skuuudle is a cloud-based price monitoring software that monitors your competitors’ pricing and inventory, and allows you to set dynamic repricing rules, in response to the comparisons. 

![Skuuudle-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Skuuudle_price_tracking_1b2e0fad6d.png)

It also provides daily price and product insights. It’s actually loaded – it gives you a lot. Some teams might find it mind-boggling and a little paralyzing. What’s neat though is that they also provide an AI-supported quality team, to help guide you through the sheer mountains of analysis and information. However, they only provide online support during its business hours. 

### Skuuudle Pricing 

It’s a price monitoring tool packed with advanced features, so it comes at a price. 

It’s $399/month. 

## Versionista  

Versionista is another website change detection tool – simple but advanced features, and at an affordable price. 

![Versionista-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Versionista_price_tracking_e7280edd0d.png)

It crawls web pages from its cloud, and sends change alert emails when it detects changes. You also get side-by-side comparisons that highlight code, content and design changes, so they’re easy to see and understand quickly. 

However, Versionista does not provide real-time monitoring. By default, pages are checked about once per day. But, by clicking into each monitored site, expanding the "crawl options" area, you can choose a lower or higher frequency as needed.It is not the optimal tool for responding, as soon as possible, to competitor price changes. 

### Versionista Pricing

Versionista is among the more expensive website change detection tools, at $99/month. 

## Omnia Dynamic Pricing

Finally, Omnia Dynamic Pricing is another all-in-one automated price monitoring tool. It allows businesses to automate their pricing strategies through data collection, tracking pricing changes and setting custom repricing rules that take the pricing elasticity of every product into account. You also get pricing insights on different product ranges.

![OmniaRetail-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Omnia_Retail_price_tracking_feb464b2d0.png)

Omnia Dynamic Pricing may be a little easier to use among the price monitoring softwares, as it explains to the user how its algorithm works and has a comprehensive training system. 

### Pricing 

It’s a price monitoring software that would be considered too expensive for a small-size company, with customized pricing. 

## Competitor Monitoring Tools: Final thoughts 

Without the right tool at your disposal, price monitoring is next to impossible to do manually. 

There are many competitor price monitoring tools available online. Some come packed with all sorts of features, such as automatic repricing and additional analysis. Others are more simple and straightforward, and focus on performing the monitoring process for you, giving you the space and freedom to make your own decisions. 

Whatever tool you choose, competitor price tracking tools can give you invaluable insights into your competitors’ pricing and overall business strategies. Use pricing tools to generate more sales, grow your business, increase your market share, stay competitive, and improve your brand positioning

Interested in learning more about how Visualping can help ypu monitor competitors' prices? [Contact our team today](https://visualping.io/contact/?field22=Demo) -- We'd be happy to help. 


Top tools for competitor price tracking will automatically check your competitors pricing pages, monitoring for changes so you can inform your own price strategy.

Top 6 Tools for Competitor Price Tracking in 2025 | Visualping Blog

Top 6 Tools for Competitor Price Tracking in 2025


### Competitive Intelligence should play a vital part in any business strategy. 

### But monitoring competitors for insights is more complex than a simple internet search. 

### In this guide, we cover what competitive intelligence is, the best sources to track online, and the top ways to spy on competitors for insights. 

## Competitive Intelligence, Defined 

**Competitive intelligence** (**CI**) refers to the process of a company collecting, analyzing and synthesizing information about its competitors, customers and various external factors, like market trends, in a way that sharpens the company’s competitive advantage ([Safe Graph](https://www.safegraph.com/guides/business-intelligence-vs-competitive-intelligence)). 

Competitive intelligence is extremely important to any business's success. It helps businesses identify opportunities and challenges in the market landscape. This information is then analyzed to develop informed and strategic business practices. 

Look ahead, scan the horizon, come up with insights, and strategize accordingly. That's competitive intelligence.

*In this post, we will define what competitive intelligence is, some of the best sources for competitive intelligence, how to conduct competitive intellgence, and some of the best online monitoring tools for getting the job done efficiently and effectively.*

## Making a Competitive Intelligence Strategy
 
Competitive intelligence is carried out by ethically researching, monitoring and analyzing information from an array of published and unpublished sources. 

[According to ProductPlan](https://www.productplan.com/learn/implement-competitive-intelligence/), start with the fundamental questions: Who are our competitors? What are our target markets? What verticals are we considering entering next? These questions will provide the basis of your competitive intelligence strategy. 

A team -- usually the marketing, sales or product teams -- generate competitive intelligence by painting a portrait of the external environment, so they can stay one step ahead of potential challenges and problems that may occur.

## Competitive Intelligence Sources 

But you can always go deeper. There's no shortage of information out there, and it's always updating. 

After identifying your competitors, you need to create a list of published and unpublished sources that you can keep an eye on and monitor, to find out everything your competitors are up to. This can range from attending some of the industries biggest conferences, interviewing customers, and signing up for competitors' newsletters and email broadcasts. 

These sources can also look different, depending on your job role and industry. Marketing managers, for instance, may be more likely to interview customers for research, while sales teams may be more likely to research tips on how to bid for profitable contracts. 

So where's a good place to start?

Regardless of job role and industry, the best, and most obvious source of competitive intelligence is **the internet**. As competitors adjust their strategies, the internet is where most pivots can be spotted first. Monitoring this data is also completely ethical. 

![competitor-price-tracking.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_price_tracking_bab60a39a8.png)

Check out this list of some rich sources of competitive intelligence, all of which you can easily find online:

* Homepages
* Product and pricing pages
* Executive Team pages
* Blog content
* Deals and promotions pages
* Key conversion pages
* Press releases
* Industry news
* Press releases
* Investor relations
* Google search result pages (ie., organic news)
* Wikipedia 
* Crunchbase profile
* App store listings
* Social media bio

[Tracking competitor websites](https://visualping.io/blog/monitor-website-content-changes-competitor-insights), in particular, is one of the best ways to develop competitive intelligence. You can do this with an AI website tracker, like [Visualping](https://visualping.io/). 

Competitor sites can reveal information about target audiences, shifts in marketing messages, new product releases, pricing strategies and so on. Crayon’s 2020 [competitive intelligence report says](https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf) **98% of businesses find monitoring competitor websites their top source of CI data**.

```cta
Get started with competitive intelligence now / With Visualping, track any web pages on the internet, including competitors' websites, for the exact intel your team is looking for. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/competitor-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

## Monitoring Competitor Websites for Competitive Intelligence 

### Homepages

If you’re a marketer yourself, you know a few pages on a business' website are special, critical pages. If your competitor makes an update on its homepage, then the update probably indicates something meaningful is happening on their end. 

![Monitoring competitor homepage for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_homepage_competitive_intelligence_bec530ac2a.png)

You can track their main headline or imagery, new special notices, or even subtle changes to the content, lower down the page, such as customer testimonials. You can be sure that the change you are detecting is the result of a careful decision.

### Pricing and Product Pages

If your competitor offers any kind of pricing content on their website, this is the second thing to keep a close eye on. Especially in software sales, the pricing page tends to be one of those “special” pages that is created with a ton of careful thought, and only updated when something important is changing at their company. 

![Monitoring price changes for competitive intelligence](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitoring_competitor_prices_competitive_intelligence_5327d22c7a.png)

### Deals and promotions

Especially if you’re in Ecommerce, it’s generally pretty easy to locate a page or category listing that features your competitor’s latest promotions. Monitor this page to get a sense for the products they’re trying to sell off, and gain any insights for their promotional strategies.

AI-powered monitoring tools, like [Visualping](https://visualping.io/competitive-intelligence), are commonly used to automate the process of monitoring competitors online -- especially their website. But the tool allows you to track any web pages on the internet, for the exact information you're after.

## Monitoring for Competitive Intelligence

The most efficient way to keep track of your competition online is to use [competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools). This software helps companies automate the process of staying on top of changes online, reducing the manual, tedious labour and allowing for more effective means to keep tabs on the competition. 

## Competitive Intelligence Tools

Continuously keeping tabs on your competitors, while also making the best use of your time, requires more than just a simple internet search, for whenever you have the time for it. The digital age is upon us -- competitor updates occur frequently, all the time. It isn't realistic to stay on top of this data manually, nor is it an effective use of your team's time. 

Without using any automated tools, gathering data for a holistic view of the competitor landscape – and then turning those insights into competitive intelligence -- becomes nearly impossible. 

[Visualping](https://visualping.io/competitive-monitoring/) is an AI-powered [competitor monitoring tool](https://visualping.io/blog/competitor-monitoring-tools) that can monitor updates to any web pages on the internet, for the exact competitor data you're after - such as anything you would find useful on a competitors' website. 

![Track-competitors-websites-Visualping.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Track_competitors_websites_Visualping_2354f2c971.png)

## Visualping: AI Competitor Monitoring Tool

Visualping is a popular [website change monitoring tool](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) that's commonly used for competitive intelligence.

You can automatically track competitors' websites for specific updates that interest you and your revenue teams, for example. From a competitor website, you can [track competitor pricing](https://visualping.io/blog/top-tools-competitor-price-tracking), as well as uncover data about their products, new launches, banner advertisements, marketing strategies, team and career pages, and more. 

When page changes occur, you receive an email alert that includes an AI-generated summary of the page change. it also includes a screenshot of all the web page, with the changes highlighted. Changes that were added to the page are highlighted in green. Changes that were removed are highlighted in red.

![Competitor change alert with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Care_monitoring_competitors_visualping_5957325039.png)

The **Access Site** link at the bottom of the alert takes you to the monitored page, where you can view the updates. The **View Changes** link takes you to your user dashboard, where you can view all your monitors -- convenient for analysis purposes.

Visualping also tracks updates to competitors’ social media pages, media mentions in news sites and research reports. Crayon's report says 76.5% of product marketers get their CI insights from reading press releases and media mentions.

Visualping offers several [business subscription plans](https://visualping.io/corporate) for high frequency monitoring. 

## Step-by-Step Guide on Getting Set Up  

### Step 1: Copy the URL you want to monitor, then paste it into the search field on Visualping’s homepage

![what-is-competitive-intelligence.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/what_is_competitive_intelligence_afc403a54d.png)

The first thing to do if you want to be notified when your competitor updates a page is to get the URL for the page you want to track. Then, simply go to [Visualping’s homepage](https://visualping.io/) and paste it in to start the process.

### Step 2: Decide how often you want Visualping to check the page for changes

Next, you must decide how often you want to check the web page for changes. Choosing a higher frequency will make sure you get notified as soon as possible whenever changes occur.

### Step 3: Enter the email address that you want to receive alerts

Now that you’ve told Visualping what to track and how often, you need to provide an email so you can receive notifications whenever the content is updated. Make sure to provide a valid email that you have access to so that you don’t miss a thing.

### Step 4: Check your email to finish creating your new account

Finally, go to the email inbox you provided and open the verification message that Visualping sent you. It will take you to your Visualping, where you can confirm your email and activate your account.

## Competitive Intelligence: That's a Wrap!

**Competitive intelligence** (**CI**) is defined as a company’s ability to collect, analyze and synthesize information about its competitors, customers and various external factors, like market trends, in a way that sharpens the company’s competitive advantage. 

Companies need competitive intelligence to understand opportunities and challenges and cultivate informed business practices. Competitive intelligence tools, like [Visualping](https://visualping.io/competitive-intelligence) are essential in order to monitor and analyze this data efficiently and effectively. 

For more information about how you or your team can use Visualping for competitive intelligence, [contact us](https://visualping.io/contact/?field22=Demo). 


Competitive intelligence is a company’s ability to collect, analyze and apply information about its competitors in a way that improves its competitive advantage.

What is Competitive Intelligence? | Visualping Blog

What is Competitive Intelligence?


## Content Monitoring: How to Keep Tabs on Competitors, Vendors, & More


It’s important to always have a good idea of what’s going on in your market. New trends or sudden shifts can impact everything from sales and branding to customer support.


Content monitoring has become a popular approach for organizations that want to get a comprehensive understanding of their operational environment. And a solid content monitoring strategy isn’t complete without taking into account changes to web and product pages.


For companies that want to stay on top of the content put out by competitors, vendors, and others in the market, there are robust tools that can simplify the process. [Visualping](https://visualping.io) is a website change detection, monitoring, and alert system that makes it easier to do just that.


With [Visualping](https://visualping), you’ll never be out of the loop, no matter how fast things change.


## What Is Content Monitoring?


Digital marketing is a competitive field, and having a clear picture of what’s going on with all the content out there can help you make proactive decisions. That’s why content monitoring is so useful.


Content monitoring refers to tracking any business' online content. Simple as that.


Tools like [Visualping](https://visualping.io) are indispensable when it comes to tracking and monitoring websites, ads, social media, and other types of content.
### Implement Content Monitoring Across a Variety of Channels


There’s a lot of information on the internet. Limiting your content monitoring to just a few channels can set you back when planning your marketing strategy. Looking at all the relevant sources will give you a more concrete picture of what’s happening.


For example, tracking everthing from paid ads and blogs with can give you an idea of how companies promote and sell their products. Similarly, you can track web pages, landing pages, and product pages to better understand how they communicate with their clients.


### Gathering Competitive Intelligence via Content Monitoring


Looking across your industry and getting a picture of the products, prices, and marketing strategies your competitors use can be incredibly valuable. Leveraging content monitoring practices and techniques for competitive intelligence can give you a critical edge.


By [monitoring competitor websites](https://visualping.io/competitive-monitoring/), blogs, social media, ads, and promotions, you’ll have a better picture of their brand’s positioning so you can plan accordingly.

## 4 Content Monitoring Tools


Content monitoring is a must for keeping up with the latest market trends. With so many things to consider, it’s essential to have a tool capable of monitoring all the conetnt for you.

### Visualping


Monitoring multiple web pages on your own can be cumbersome. Fortunately, having a website change-monitoring tool capable of tracking changes will allow you to focus on your core business.


[Visualping](https://visualping.io) sends you an update for any web page or section of a page as soon as it detects a change, making it a cost-effective but powerful tool for monitoring web content.


### The Search Monitor


The Search Monitor is a specialized SaaS platform for helping businesses [spy on competitors](https://visualping.io/blog/spy-on-competitors-websites/), partners, dealers, affiliates, and more using a single tool. It simplifies the tracking and detection of brand violations that could damage your brand’s reputation with automated emails and alerts for violating vendors.


The Search Monitor is often used to detect keywords, geolocation intrusion, and unauthorized language in ongoing offers for your products or services.


### BirdEye


BirdEye is a software that can aid in [competitor monitoring](https://visualping.io/blog/competitive-monitoring/), specifically product reviews from online users. It’s useful for finding and tracking reviews of your products across third-party vendors’ web pages or sales platforms.


With BirdEye, it’s easy to fix problems associated with poor customer experience from a third-party vendor, allowing you to mitigate potential damage to your brand.


### SpyFu


SpyFu was created from the bottom up with competitive intelligence in mind. It tracks domains for keywords, rankings, ad buys, and other important content. SpyFu is perfect for monitoring your vendors, partners, and affiliates in one central location and can take much of the difficulty out of staying on top of your brand strategy.

## How to Use Visualping for Content Monitoring

Visualping can be used to [monitor a web page for changes](https://visualping.io/), including:


*   Home page updates
*   Products and features
*   Prices, sales, and discounts
*   Customer reviews
*   News and PR


Visualping’s automatic change-monitoring, detection, and alerts system will notify you whenever new information is published.

#### Step 1: Copy the URL of The Content You want to Monitor, Then Paste It into the Search Field on Visualping’s Homepage


To set up Visualping to track a piece of web content, you simply need to copy its URL. Next, go to [Visualping’s homepage](https://visualping.io) and paste it into the search field. You should now see the product loaded into the tool.


#### Step 2: Select the Part of the Page You Want to Monitor for Changes


Visualping allows you to precisely select which part of a page you want it to scan for changes, which helps limit the number of unwanted notifications you’d otherwise receive regarding unimportant changes.


![Monitoring the prices of your competitors using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-147-img2.png)


#### Step 3: Decide How Often You Want Visualping to Notify You of New Changes to the Page


Now, you’ll need to let Visualping know how often to check back for updates. There is no cost to have the tool check back on a single page once a day, but you can also choose to subscribe to Visualping’s higher tiers to have it check back as often as every five minutes..


#### Step 4: Enter the Email Address Where You Want to Receive Competitor Price Alerts


Now that you’ve told Visualping how often to check back, you need to provide an email, so it knows where to send any notifications. Once you’ve created your account, you’ll be able to select from other communication channels if you like.


![Configure the settings and provide an email for notification to monitor competitor prices with Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-147-img3.png)


#### Step 5: Check Your Email to Finish the Signup Process and Start Monitoring!


For the final step, open the verification message sent to the email account you provided. It will contain a link that takes you back to your Visualping account to complete the verification and setup process. Now you’re all set to monitor this content.


## Kickstart Your Content Monitoring Strategy Today


It’s not always easy to find accurate information related to partners, vendors, and competitors, but having a reliable tool can simplify the process.


[Visualping](https://visualping.io) is the most trusted content monitoring tool on the market, thanks to its simplicity and flexibility.


See for yourself how Visualping can improve your content-monitoring process. [Try it free today!](https://visualping.io/sign-up/)


Content monitoring is popular to get a comprehensive understanding of your competitive environment. Learn how Visualping can help you stay up to date with content monitoring.

Content Monitoring: How to Get Started with Visualping

Content Monitoring: How to Get Started



## How to Create a Target Price Tracker with Visualping
 
Target has some of the best prices around. However, getting items while they’re in stock can be a hassle. Popular products often go out of stock soon after they’re put up, and it’s not always clear when they’ll be relisted.
 
When items are selling out quickly, you need a tool that automatically checks the web page and sends you a notification as soon as they’re back in stock. A Target, [Costco](https://visualping.io/blog/costco-price-tracking/), or [Walmart price tracker](https://visualping.io/blog/walmart-price-tracking/) can track multiple pages simultaneously, which is especially useful when trying to find the best prices on Target.com.

That's where Visualping comes in. Use [Visualping](https://visualping.io) to track any Target product page for price drops, and receive a notification when a price change is detected.

```cta
Want to get alerts for Target deals? / Sign up with Visualping to monitor any Target product page and get notified of price drops and restocks you can't miss. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.target.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```
 
### Does Target Have a Price Checker?
 
Target’s product listings can sometimes fluctuate, making it handy to have built-in [price alerts](https://visualping.io/blog/price-drop-alerts-track-price-changes/) that send you notifications.
 
Unfortunately, Target.com doesn’t have any options for receiving price change notifications. That said, the company’s Price Match Guarantee offers great deals that can be easily tracked using a third-party price checker such as Visualping.
 
From the beginning of October until Christmas Eve, Target is allowing customers who have purchased an item online or in-store to request a price match if the price drops lower than their original purchase price.
 
To be eligible, you must provide proof of purchase to receive the guaranteed price, and the product must be identical. You can only price-match listings that are lower on Target.com or in your local Target store. In some cases, Target will even [price-match items from its competitors](https://help.target.com/help/subcategoryarticle?childcat=Price+Match+Guarantee&parentcat=Policies+%26+Guidelines&searchQuery=search+help).
 
### Are Target’s Prices Higher Online?
 
When matching prices, customers sometimes notice price discrepancies between online listings and local brick-and-mortar stores.
 
According to Target’s price match policy, items that are less expensive online than in physical retail locations are eligible for a discount. However, lower-priced items in other brick-and-mortar Targets aren’t eligible for price matching.
 
Customers might also notice that clearance pricing is different for Target.com than for brick-and-mortar stores. Clearance pricing [isn't available online](https://help.target.com/help/targetguesthelparticledetail?articleId=ka95d000000oOWVAA2&articleTitle=Do+item+prices+vary+between+Target.com+and+Target+stores%3F&clickSearchVar=Search+Results&searchQuery=price+match), meaning items at low must-go prices can only be found and purchased at a physical location.
 
This doesn’t necessarily mean that Target prices are higher online, but they can be in some circumstances. Having a tool that can track prices across all of Target’s locations is a convenient way to get the best deals.
 
## How to Set Up Target Price Tracking Notifications with Visualping
 
Setting up a Target price tracker with Visualping is a great way to get the best prices for your most-watched listings. Visualping is a powerful solution, offering a customizable Target or [Amazon product price tracker](https://visualping.io/blog/amazon-price-tracking/) that can be used across all product pages.
 
Anyone can easily set up Visualping to start receiving notifications for watched items on their favorite websites or monitor changes over time to look at pricing trends, meaning you never again have to miss an item when it goes on sale.
 
Visualping will notify you when the pricing on a product listing changes. Simply select the webpage you want to track and choose a watch interval to start monitoring your favorite products. Visualping can monitor the entire page or select parts, allowing you to get notifications for only the changes you’re interested in.
 
Here’s how to use Visualping to track Target.com price changes in just a few easy steps.
 
#### Step 1: Copy the Product’s URL from Target.com and Paste It into the Search Field on Visualping’s Homepage
 
Navigate to your product’s listing in a web browser and copy the URL from the address bar. Then, go to the [Visualping.com homepage](https://visualping.io/) and paste the URL into the available Search Field to bring up the viewfinder, where you can select which part of the page to track.
 
#### Step 2: Select the Section of the Page that You Want to Monitor
 
Visualping’s flexible design allows you to choose which part of the page you want to receive notifications for, making it easy to get the notifications that are important to you without clogging up your inbox with unimportant details.
 
To start receiving notifications for Target.com product listings, choose the region at the top right of the page where the price is listed. Feel free to select any other parts of the page that you want to track as well.
 
![How to monitor Target products for price changes and price drops with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-107-img2.png)
 
#### Step 3: Choose How Often You Want Visualping to Monitor the Page
 
Next, you’ll need to let Visualping know how often you want it to check the page for changes. You can set an interval as short as five minutes or as long as a month. This allows you to receive notifications when it’s most convenient for you.
 
If you’re looking for the latest products on Target.com, you’ll want to designate a shorter interval to ensure that you’re the first to know when items are restocked.
 
#### Step 4: Enter the Email Where You Want to Receive Notifications When the Price Changes
 
Visualping requires an email address to send you notifications, so make sure you enter one that you check regularly to ensure that you get the latest [Target restock notifications](https://visualping.io/blog/target-inventory-checker-notified-back-in-stock-products/) while there’s plenty of time to act. For security purposes, you may want to use your personal email address rather than a work email to which others may have access.
 
There’s just one more step to go before you can start tracking your most-wanted Target listings for the best price.
 
![How to monitor Newegg products for in-stock and restock notifications using Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-107-img3.png)

#### Step 5: Check Your Email to Complete the Visualping Signup Process
 
Once you’ve provided your email address, Visualping will send a verification message to your inbox requesting that you complete the process. Click the embedded link to go to your account page and create a unique password.
 
Congrats! Your account is officially activated, and you’re ready to manage web pages for changes. Once you begin receiving in-stock alerts for your tracked Target.com products, you can make purchases as soon as they’re available.
 
Visualping is a great solution for buyers who want to sniff out the best deals on Target.com and other major retail websites.

```cta
Want to get alerts for Target deals? / Sign up with Visualping to monitor any Target product page and get notified of price drops and restocks you can't miss. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.target.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```
 
## Get the Best Deals for Target.com Product Listings with Visualping
 
Target has many good deals, but they’re spread out over their website and online listings for their retail stores.
 
Because of the company’s price match policy, finding the lowest prices can be complicated, and manually tracking products across multiple websites is too much of a hassle for most shoppers.
 
That’s why Visualping designed a convenient, easy-to-use tool for monitoring website changes. We do the heavy lifting so you can get straight to making your purchase.
 
Millions of people across hundreds of countries use Visualping to track product listings on a nearly endless multitude of web pages. Over five billion websites have been checked with Visualping, giving more users the best deals than any other website-checking service.
 
Visualping is an excellent solution for both individuals and businesses, providing powerful tracking tools and strategies for companies as wide-ranging as Google, NASA, and Target. It lets you quickly get started tracking changes for anything you’re interested in on the internet.
 
Whether you want a Target price tracker or [in-stock notifications for Costo](https://visualping.io/blog/costco-in-stock-alerts/) or [Best Buy](https://visualping.io/blog/best-buy-restock-alerts/), Visualping makes collaborating with other users on your account easy and offers integration with popular applications like Slack and Microsoft Teams.
 
Get more out of your website with Visualping. Contact us today to try out our powerful price-tracking tool at no cost!


Get real-time email alerts on Target price changes. Never miss out on another Target product price drop with Visualping.

How to Create a Target Price Tracker - Visualping

How to Create a Target Price Tracker



## How to Create a Wayfair Price Tracker
 
Getting the best deals can be complicated. While some businesses offer large volumes of the hottest products to bring their prices down, others use modern, digital tools to connect you with the lowest-cost items.
 
Though the latter can be convenient, there’s no telling whether a specific retailer will have the tools you need to properly manage your desired items for price drops, restocks, and other changes to the listing. Wayfair, eBay, and Amazon [price-tracking solutions](https://visualping.io/blog/amazon-price-tracking/) are all helpful for such a situation.
 
Like many other modern companies, Wayfair has made a name for itself as an online retailer of a variety of different home products, making it a one-stop shop for those interested in finding the best sales year-round. For some, however, Wayfair’s pricing structure can be a little complicated.
 
### How Does Wayfair Pricing Work?
 
As a dropshipping business, Wayfair doesn’t manufacture its own products, instead purchasing its products from [multiple third-party manufacturers](https://www.vox.com/2019/8/28/20833645/wayfair-many-brands-websites) and repackaging them with its in-house brand.
 
Wayfair is the parent company of several different brands, including Birch Lane, Joss & Main, All Modern, and Perigold. Although each of these brands has its own unique item lineup and visual style, Wayfair.com is used as a single channel to sell them all through, giving the site a broader selection of products to work with. The site features over 80 house brands, making them incredibly competitive due to their use of retail arbitrage.
 
Despite that competitive edge, having over 11,000 suppliers that will ship your product directly to you when you’ve made your purchase from Wayfair makes the site’s pricing structure work a little differently than many of its contemporaries, which can undoubtedly be more than a bit confusing.
 
Inconsistent listings across different subsidiary websites can make it difficult for users to determine the best deals on house brands. Understanding Wayfair’s automated pricing algorithm can shed some light on why this is the case.
 
### Wayfair’s Automated Pricing Algorithm
 
Wayfair’s pricing is largely dependent on its automated pricing algorithm, which automatically adjusts the cost of product listings according to factors such as season, competitor prices, and how much of a given item is in stock. Such an approach makes it easier for the company to stay on top of its vast selection of products, but it can also cause the prices for different listings to unexpectedly shift for no apparent reason.
 
### Do Prices Fluctuate on Wayfair?
 
It’s no secret that Wayfair’s prices often vary in different places over time, sometimes even [multiple times in a single day](https://inpractise.com/articles/wayfair-pricing-strategy-and-gross-margin). These price fluctuations are largely due to the use of the brand’s algorithm-driven pricing model, which we explained above.
 
As the algorithm dynamically (that is, in real-time) collects and processes data, its results regularly fluctuate, making it hard for consumers to pin down a solid price on any given product and harder still for users to properly [track price changes on its subsidiary websites](https://visualping.io/blog/price-drop-alerts-track-price-changes/).
 
If you want to find the lowest prices on Wayfair products, you’ll need a price tracking and monitoring service that can notify you when those prices change. That way, you can make your purchase once the price drops to a relatively low level and get the best deal for your money as a result.
 
```cta
Want to get alerts for Wayfair deals? / Sign up with Visualping to monitor any Wayfair product page and get notified of price drops and deals you can't miss. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.wayfair.com/product-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

## Wayfair Price Tracking: How to Use Visualping to Get Price Drop Alerts
 
There isn’t an official price tracker for Wayfair or any of its subsidiaries, but luckily, Visualping is an easy-to-use and effective service for managing your watched products with little fuss that you can effectively use as your own Wayfair price tracker.
 
Visualping allows you to continuously monitor a wealth of websites for changes at set intervals, taking the hassle out of getting the lowest prices. Alongside Wayfair, Visualping is the best [price tracker for Target](https://visualping.io/blog/target-price-tracking/), [Walmart](https://visualping.io/blog/walmart-price-tracking/), and [Costco](https://visualping.io/blog/costco-price-tracking/).
 
The service’s interface allows you to track any aspect or region of a web page, sending you a notification via email or SMS whenever a change is made to the area in focus. As such, it’s a perfect solution for anybody that’s ever tried to manage Wayfair price tracking only to find it overcomplicated.
 
As items on Wayfair see changes that occur so infrequently, it’s good to have a service that you can rely on to check up on them and alert you of such. Anybody can set up Wayfair price tracking with [Visualping](https://visualping.io) by following just a few quick steps.
 
#### Step 1: Copy the URL of the Product Page from Wayfair.com (or One of Their Other Sites, Like Joss & Main) and Paste It into the Search Field on Visualping’s Homepage
 
First, you’ll need to get the URL of the product page you want to track. Go to the Wayfair website or the site of one of its subsidiaries and copy the item page’s address. Navigate to [Visualping’s homepage](https://visualping.io/) and paste the URL into the search field. Click “Go,” and in just a few seconds, you should see the viewfinder load the web page that you entered.
 
#### Step 2: Choose What Part of the Page You Want Visualping to Check for Changes
 
Visualping provides a flexible interface where you can select which part of the page you want it to monitor for changes, allowing you to get notified of things that are important to you rather than for every little update to the page. To track the price of a product listing, you’ll need to select the region of the page that lists the price. On Wayfair.com, that should be located at the top right of the page.
 
![How to monitor Wayfair products for price changes and price drops with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-106-img2.png)
 
#### Step 3: Decide How Often You Want Visualping to Check for Changes
 
Next, you’ll need to decide the time interval between two consecutive page checks, which can be as soon as every five minutes or longer, depending on your needs. If you want to find low prices for Wayfair.com product listings, you’ll need to have Visualping check fairly often, so you don’t miss out on any changes that occur.
 
#### Step 4: Enter the Email Address Where You Want to Receive Wayfair Price Change Alerts
 
Before you’re able to receive alerts, Visualping will require you to supply it with an email address so it knows where to send the notifications. You’ll want to provide an up-to-date address that’s secure and private so you don’t miss out on any updates. From there, there’s just one more thing to do, and you’re ready to get started receiving notifications for any of Wayfair’s product listings you’re interested in.
  
![Adjust Frequency and other settings in Visualping to track changes on Wayfair products](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-106-img3.png)

#### Step 5: Check Your Email to Complete the Signup Process
 
After you’ve supplied Visualping with your email address, you’ll be sent a verification message that contains a link. Clicking it will take you to another page where you’ll be requested to set a valid password. Choose a strong and secure password to finish your account setup and be ready to start tracking Wayfair.com prices with ease.
 
## Visualping Is Your Tool for Tracking Wayfair Products
 
Don’t mess around with checking all of Wayfair’s subsidiary websites trying to find the best deals on their products. Visualping monitors websites for changes and sends you a notification only when a change occurs, making it easy to find the lowest prices for any product listings and allowing you to get straight to enjoying your purchase.
 
If you want the latest in website detection and alerts for Wayfair, Amazon, and [eBay price tracking](https://visualping.io/blog/ebay-price-tracking/), Visualping is trusted by over two million users and is the favored tool of Fortune 500 companies. Its easy-to-use interface will let you take full advantage of its alerts system to track changes, social media posts, and other promotions while providing you with back-in-stock alerts.
 
Don’t miss out on the best prices from Wayfair or any other retailer. Check out Visualping’s free tier now to see why it's the [most trusted website tracker available](https://visualping.io/).


Get real-time email alerts on Wayfair price changes. Never miss out on another Wayfair product price drop with Visualping.

How to Create a Wayfair Price Tracker

How to Create a Wayfair Price Tracker - Visualping



## How to Create an eBay Price Tracker for Any Product
 
Finding a great deal on an item you’ve been looking for on eBay is fantastic, but listing prices often vary and can easily fluctuate over time, especially on a secondhand, user-selling site like eBay, which can ultimately make it difficult to make your purchase when it’s at its lowest price point.
 
With that being said, you’ll need a tool built to find you the best prices on eBay product listings. A [product price tracker](https://visualping.io/blog/price-drop-alerts-track-price-changes/) can make a huge difference in your shopping experience. For many users, the fact that eBay products often see price changes is a great feature of the platform, but frequent adjustments to prices can also make it hard to find the right products at the best price when you need them.
 
With eBay price tracking powered by [Visualping](https://visualping.io), you’ll be guaranteed to get the best deals on all of your most watched products without the hassle of manually checking the site all day long.
 
### Does eBay Have a Price Checker?

 
Although eBay doesn’t include its own price-checking features, it does have some resources available for users to take advantage of that can improve their shopping experience.
 
A tool like eBay’s price history, for example, gives potential buyers an idea of what typical or reasonable prices have been in the past for the items they’re looking for, giving buyers some leverage when purchasing an item and making it especially useful when it’s unclear whether a product is priced fairly.

If you want the full control of a third-party service to check eBay listings for price changes and drops, that's where a service like [Visualping](https://visualping.io) comes in.

```cta
Want to get alerts for eBay deals? / Sign up with Visualping to monitor any eBay product page and get notified of price drops and deals you can't miss. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.ebay.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```
 
### How to Set Up a Free eBay Price Tracker with Visualping
 
For many eBay users, an indicator of prices over time is essential for making the best purchasing decisions. Having access to a free, third-party tool that is capable of handling more information than eBay's price history is essential if you want to get the best deals on your favorite products. With Visualping, you won’t miss a single thing.
 
Visualping makes it easy to monitor changes on any web page, not just eBay, allowing you to receive an [alert when a product is in stock](https://visualping.io/blog/how-to-get-notified-when-products-are-back-in-stock/). It works by monitoring parts of some or all of your chosen websites and sending you a notification when changes occur to them.
 
Visualping is the perfect solution for creating an eBay price tracker, as you’ll know when prices drop right away, giving you a chance to make your purchase before the item sells out. Visualping makes it easy to get set up and receive eBay price change alerts through just a few simple steps.
 
#### Step 1: Copy the URL of the Product Page from eBay.com and Paste It into the Search Field on Visualping’s Homepage
 
The first thing you’ll want to do to start tracking eBay product listings with Visualping is to go to the item’s listing page and copy its URL. After you’ve got that, go to [Visualping’s website](https://visualping.io/) and paste the URL into the search field. Click “Go,” and after a few moments, the page should display the viewfinder with your product listing.
 
#### Step 2: Choose What Part of the Page You Want Visualping to Check for Changes
 
After the viewfinder has loaded, you’ll need to decide which part of the page you want Visualping to track. For eBay’s listings, you’ll have to select the price, which is listed next to the “Buy It Now” and “Add To Cart” buttons in the center of the page.
 
Your selection will tell Visualping which part of the page to track, so you can avoid getting notified about changes that don’t have anything to do with the price of the item. You’ll be able to receive notifications about whichever aspects of the product listing you’re interested in, so make sure to select anything else you want to have tracked here.
 
![How to monitor eBay products for price changes and price drops with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-105-img2.png)
 
#### Step 3: Decide How Often You Want Visualping to Check for Changes
 
The next step in setting up an eBay price tracker with Visualping is to set an interval that tells the service how often you want it to check the listing for changes. You can set this for as high of a frequency as five minutes or more spread out intervals, depending on your situation, which will ensure you can find the product you’re looking for with minimal effort.
 
#### Step 4: Enter the Email Address Where You Want to Receive eBay Price Change Alerts
 
Before you finish setting up your eBay item price tracker, you’ll need to provide an email address to complete setting up your account. Make sure to provide a valid email address that you have personal access to so you can reliably receive notifications whenever changes occur. Once you’ve submitted your email, you’ll be sent a verification message to complete the final step.
 
![Setting up Visualping to monitor eBay products for price change alerts.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-105-img3.png)
 
#### Step 5: Check Your Email to Complete the Signup Process
 
To finish setting up your Visualping account and start receiving notifications for product changes, open up your email, and you should see a message in your inbox from Visualping requesting that you complete your verification. To do this, simply click on the embedded link in the email to be taken to another page where you’ll enter a valid password and complete your account setup.
 
With the sign-up process complete, Visualping will begin tracking your chosen product listings and sending you verifications as soon as it detects a change.
 
## Get the Best Deals on eBay with Visualping
 
If you’re looking for the best deals that eBay has to offer, you’ll quickly find that you need to continuously track your desired product listings for any price changes and renewed availability.
 
Instead of manually checking sellers’ prices multiple times a day, you could be using Visualping to send you notifications as soon as changes occur. With Visualping, you’ll get a screenshot emailed directly to your inbox showing exactly what’s changed, allowing you to make the best decision about your purchase without any hassle.
 
Visualping provides an easy-to-use interface that’s not only straightforward but also powerful. You can easily set up product tracking, [in-stock alerts](https://visualping.io/blog/in-stock-alert-track-product-availability/), or build custom solutions, all from your personal dashboard.
 
Our service scales with businesses, as well, so you’ll have access to reliable product monitoring no matter how much growth you’re experiencing. If you need bulk job creation and management, advanced reporting and labeling, and next-generation support alongside the latest application integrations, look no further than Visualping.
 
Visualping is the number one platform for website detection, change, and monitoring services, designed with feedback-based machine learning. You’ll be able to find the best prices across all of your favorite websites while focusing on what’s more important.
 
Don’t miss out on the best time-saving service that gives you peace of mind when trying to get the best deals. Try Visualping for free today!


Get real-time email alerts on eBay price changes. Never miss out on another eBay product price drop with Visualping.

How to Create an eBay Price Tracker for Any Product  - Visualping

How to Create an eBay Price Tracker for any Product



Whether you are a PR, finance, or legal professional, staying updated with the latest industry news and developments has become crucial for businesses of all stripes. Press releases often serve as vital sources of information, delivering key updates about companies, products, and industry trends. 

However, manually monitoring press releases can be a time-consuming and challenging task. This is where [Visualping](https://visualping.io) comes in. In this article, we will explore the importance of monitoring press releases and how Visualping offers a comprehensive solution for efficient and effective press release monitoring.

## Why Monitoring Press Releases is Important

Press releases act as powerful tools to communicate essential information to stakeholders, including customers, partners, investors, and the media. Keeping track of press releases enables businesses to stay ahead of the competition, make informed decisions, and leverage timely insights for strategic planning. Depending on your role, there are plenty of reasons why you might want to be alerted when a certain company issues a press release.

By monitoring press releases, you can identify business prospects like partnership or acquisition opportunities. These announcements often provide insights into the growth strategies and market positioning of companies in your industry. Armed with this information, you can make informed decisions that propel your business forward.

You might be waiting for an investment of yours to make a big announcement: watching their press release page for updates will ensure you are the first to know and can beat the marketon a big trade.

Or you may wish to start monitoring your competitors' press releases. By understanding their product launches, corporate announcements, and media engagements, you can fine-tune your own communication strategy and differentiate yourself from the competition.

## Limitations of Current Approaches to Press Release Monitoring

Manually monitoring press releases can be a daunting task. It's time-consuming and increases the risk of missing crucial updates. Relying solely on email newsletters or RSS feeds can clutter your inbox or result in overlooked alerts, rendering them ineffective.

Traditional methods often provide incomplete coverage, making it challenging to gather all the relevant information. Moreover, organizing and analyzing the collected data can be cumbersome and inefficient.

## Introducing Visualping: A Powerful Press Release Monitoring Tool

Enter [Visualping](https://visualping.io), the ultimate solution for effective press release monitoring. With its advanced user-friendly interface, Visualping revolutionizes the way you track and analyze press releases. This all-in-one tool offers comprehensive coverage, real-time alerts, and a home for every press release page you want to monitor.


#### Use Case: Monitoring Press Releases

1. Start by going to the [Visualping homepage](https://visualping.io/) and locate the search field. Copy the URL of the press release page you want to monitor, then paste it into the search field. This will bring up the viewfinder that allows you to select the specific part of the page you wish to track.

![Monitor for clinical trial updates using Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-178-img1.png)

2. Choose the section of the page that you are interested in monitoring. This will usually be the top area of the page, where new press releases will be posted. Optionally, you can utilize advanced features to set up alerts for specific keywords added to the page.

3. Specify the frequency at which Visualping should monitor the page for changes. Decide how often you would like Visualping to check for updates, ranging from as short as five minutes to as long as a month. This ensures that notifications are sent to you at a time that is convenient for you.

4. Enter an email address where you would like to receive notifications. It is important to provide an email address that you check regularly to receive every notification from Visualping."



## Conclusion

Monitoring press releases is essential for staying updated, identifying opportunities, and outperforming competitors. While current approaches have limitations, Visualping provides a game-changing solution. Get ready to take your PR efforts to new heights with Visualping!


Discover the importance of monitoring press releases, the limitations of current approaches, and how Visualping can revolutionize your press release tracking and monitoring efforts.

How to Monitor Press Release Pages - Visualping

How to Get Notified of New Press Releases from Any Company



Welcome, fellow internet enthusiasts! In this article, we're diving into the exciting world of comment notifications. We all know how important it is to stay on top of the latest comments on our favorite websites, platforms, and blogs. After all, comments are the heart and soul of online communities, providing valuable insights, sparking discussions, and offering a sense of belonging. That's where [Visualping](https://visualping.io) comes in – a powerful tool that effortlessly tracks and monitors new comments, keeping you in the loop at all times.

Our aim here is to guide you through setting up [Visualping](https://visualping.io) for comment notifications. Let's get started!

## Why Getting Notified for New Comments Matters

Imagine this – a comment section filled with lively conversations, eager readers voicing their opinions, and potential customers seeking answers. By staying engaged with these comments, you foster discussions, gain valuable insights into a community’s thoughts and needs, and stay up to date with a topic you can’t afford to miss out on. 

Not only that, but as a forum or platform owner, responding promptly to comments shows your dedication, builds trust, and ultimately improves customer satisfaction. On the flip side, neglecting comment sections can lead to missed opportunities and negative consequences, like alienating your audience or failing to address important concerns.

## Where Visualping Helps

So, how do we stay on top of the comment game? Traditionally, we had to manually refresh web pages or rely on email notifications, which let's face it, is a time-consuming and inefficient process. On some platforms, the specific notification settings you’re looking for aren’t available.

That’s where [Visualping](https://visualping.io) fits in. Visualping monitors any web page for changes, so it can tell you when a new comment has been added. 

## How To Get Notified When a New Comment is Posted With Visualping

###### Step 1: Input the Discussion URL to the [Visualping homepage](https://visualping.io) Search Field

Firstly, open the desired web page and copy the URL from the browser's address bar. Next, proceed to the [Visualping homepage](https://visualping.io/) and paste the URL into the provided search field. This action will display the viewfinder option, enabling you to choose which section of the page you wish to track.

![Monitor new comments using Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-201-img1.png)

###### Step 2: Select the Page Section that Will Change when a Comment is Posted

To begin receiving alerts, select the specific area on the page that you find most relevant. You can select the area that a new comment will show up in, or consider monitoring a specific number on the page that indicates how many comments are included in the discussion

###### Step 3: Determine the Monitoring Frequency 

Indicate the desired frequency for Visualping to check the page for updates. You can set intervals ranging from as short as five minutes to as long as a month. This allows you to receive notifications at the most suitable times for you.

###### Step 4: Enter the Email Address for Notification Receipt

To receive notifications, provide an active and regularly checked email address. This ensures that you receive every notification sent by Visualping.

## Conclusion

In conclusion, monitoring new comments should be high on your priority list. It's all about staying engaged, building trust, and enhancing your online presence. With [Visualping](https://visualping.io), you have the perfect tool to keep you in the loop with effortless comment alerts. So, what are you waiting for? Implement Visualping today and experience the joy of never missing a comment again. Happy commenting, folks!


Find out how to get a notification whenever a comment is posted on your favorite website or forum discussion. Use Visualping for comment notifications and never miss an update again.

How to Get Notified When New Comments are Posted - Visualping

How to Get Notified When New Comments are Posted with Visualping




##### New items are posted to Craigslist everyday. Sometimes you just aren’t checking at the right time and end up missing out on a great deal. You can easily use Visualping as a Craigslist notifier for all the best deals.

I love the hunt for a great deal. There’s something uniquely satisfying about getting the things you need (and maybe a few things you don’t) for less than market value. During most of my 20s, for example, I did a daily scour of Craigslist before bedtime for vintage furniture to decorate my 350-square-foot apartment. Over the years, I walked away with plenty of scores — a velvet rocking chair from the Art Nouveau era, a set of gold-framed paintings from the 1920s, you name it. Nine times out of 10, I’d be able to sell these items for more than I paid for them when I was ready for something new.

And then I became a new mom, and all that went out the window. Craigslist wasn’t going anywhere, but amidst the onslaught of daily life, I no longer had the time to use it. So, despite the fact that baby-related expenses were piling up higher than my laundry, my husband and I found ourselves paying the “baby tax” on new items. You know—that giant fee retailers put on clothes, furniture and other supplies when the intended user is tiny and cute.

A full year of baby tax is a hit to the wallet and I found myself looking for ways to get back on the Craigslist train without having to sacrifice too much of my limited free time. Specifically, I’d been on the prowl for one of those Thule Chariot strollers, in hopes that the turn of the New Year
might inspire me to rekindle my relationship with exercise. But, they move quickly on Craigslist, and my schedule as a working mom wouldn’t allow me to keep on top of it on my own. 

A colleague of mine brought Visualping to my attention, which is free to use, and may be my best weapon yet in my battle against the baby tax. Though, it could really be used for any Craigslist search, whether you need a printer for the office, used auto parts, a piece of camping equipment or are looking for work or housing. Whatever the need, Visualping can monitor updates to Craigslist searches by tracking visual changes to the web page. It will alert you through your email when a change is detected, so that you can go about your day without worrying about missing a post.

Let me walk you through my search for the Thule Chariot.

###### Step 1: Pull up Visualping and Craigslist

Start by pulling up the Craigslist website in your region, and navigate to the section you want to track. For me, this was the For Sale section on ​Craigslist: Vancouver​. I considered going further into the “baby + kid” subcategory, but since I was looking for a specific brand name item in a search that turns up relatively few posts in my area, I thought I may get more hits by searching the For Sale section more generally. Type your keywords into the search bar and hit enter.

Next, open a new tab and head to [visualping.io​](https://visualping.io​). If you’ve never done Visualping site monitoring before, you can set up your account just by creating your first monitoring task. Unlike many free online services, which seem to require all your personal information, Visualping just needs your email, as that’s where you’ll receive notifications.

###### Step 2: Set up an account by doing a monitoring task

Once you’ve landed on a list of posts in Craigslist, copy the URL from your web browser, paste it into the search bar on the Visualping website and click “GO”. Note that the URL will contain all the search parameters (item description, category, price range, etc.) so make sure to copy the entire URL.
A screenshot of your Craigslist search, exactly as it appears to Visualping’s servers, will pop up in the box underneath the bar where you just pasted the URL. Crop the image so that it covers the full section you’d like to track. For me, this involved catching the Craigslist search bar in the image, and several of the posts directly underneath. Enter your email address directly below and select how often you’d like the system to check for updates. Thule Chariots often move within a day or two when they’re priced to sell, so I selected “every day”.

###### Step 3: Confirm your email and wait for notifications to roll in

For a basic search, click “Start free monitoring”. This will prompt you to verify your email address. Make sure to check your spam folder if it doesn’t come through within a minute or two to your inbox. Open the email and click “Activate”. This will send you back to the Visualping website and prompt you to select a password. Once you’ve completed this step, you’re finished setting up an account and your search is ready to go! Just sit back and check for updates at your leisure using your email.

[Screenshot of an email alert – we will redo it so the first search appears as there are no items]

You can do up to 65 free searches per month with a limit of two separate pages per day (each time the servers open the page to see whether there is an update, this is considered a “check”).

That’s a frequency of roughly two checks per day, which is within my Craigslist hunting needs at the moment. However, more active Craigslist users may want to consider upgrading to the basic plan at $4 dollars a month, which would allow you to search up to 10 pages a day.

Visualping also works for sites like Kijiji, Ebay Classifieds or the online classifieds section of your local newspaper. Anyone using Craigslist to hunt for rental housing in locations with a low vacancy rate like Vancouver or San Francisco, for example, should consider boosting the frequency of checks to ensure that you’re the first in line for communicating with landlords and building managers.

Lo and behold, I received an email notification from Visualping as I was writing this post. The most recent offer is a bit pricey, so I’m going to keep my monitoring active for another few weeks to see if another offer is posted or the price is reduced on this one. In the meantime, I may just get back into the antique furniture scene. Only, this time I’ll be waiting for the deals to come to me.


New items are posted on Craigslist everyday. Use Visualping to get Craigslist alerts and receive email notifications for the deals you don’t want to miss.

How to Set Up Craigslist Alerts to Find the Best Deals | Visualping Blog

How to Set Up Craigslist Alerts to Find the Best Deals


### Whether You Want to Apply for Jobs Ahead of the Competition, or Power Your Job Board Monitoring Service with the Latest Updates, Get Job Alerts with Visualping. 

Looking to get job alerts for the latest new career opportunities from your top companies of interest? Knowing about the latest postings you may be interested in, and applying ahead of other candidates, gives you a serious competitive edge. 

Or, maybe you’re looking to power your job board monitoring service with the latest jobs from company websites and marketplaces across the internet. 

Regardless, you can get notified of the latest career opportunities with a [website change monitoring](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) tool, like [Visualping](https://visualping.io/). 

Visualping monitors any web pages for you — such as dedicated career web pages from the companies you’re keen at applying for, or various marketplaces across the internet. 

When the tool detects a new job opportunity, Visualping sends you a [job opening alert](https://visualping.io/job-openings-alert). It includes a screenshot of the page, with the changes highlighted for you to see. 

The bottom of the email also includes a link that takes you straight to the web page you’re tracking, so keen job hunters can take action fast and apply for jobs ahead of the competition. 

### Benefits of Getting Job Alerts 

#### Save Time and Rest Easy

Repeatedly putting time aside to manually check the websites of your top companies of interest is tedious and takes time. Setting up [Visualping](https://visualping.io/business/) to automatically monitor the exact web pages you’re interested in for updates saves you a lot of hassle.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-169-img2.png)

#### Stay On Top of the Latest Jobs

By getting automatically notified of updates, you’re more likely to become aware of the latest jobs faster than if you’re manually checking for them — whether to apply ahead of other candidates and beat the competition, or keep your job board service up-to-date. 

To supplement your job hunt, consider checking out [Lever](https://www.lever.co/) -- a robust recruiting platform that hosts job boards from thousands of companies worldwide. Combine it with Visualping alerts for an enriched, efficient job search experience.

With Visualping, users have the option to get free job alerts – that’s checking up to five web pages, once a day, for no cost. Go ahead and get started by copying and pasting one of the web pages you want monitored on [Visualping's homepage](https://visualping.io/job-openings-alert). 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-169-img3.png)

```cta
Want job alerts? / Sign up with Visualping to automatically monitor any web page, and get notified of new job openings for free. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.example.com/job-page / STEP 2: Enter your email address / Start monitoring (it's free)
```

For more time-sensitive job post monitoring, Visualping also offers [several subscription options](https://visualping.io/business/pricing/) that vary in terms of how frequently the tool checks your pages for changes – from every 15 minutes, to every 5 minutes, for example, for real-time job alerts. 

#### No Need to Manage Privacy Regulations

Visualping is compliant with GDPR, and abides by other data privacy regulations. Visualping manages the user information and alerts, eliminating your exposure to data privacy issues.

### A Customer Story: AI Startup Jobs  

#### Scale Up Your Job Board Monitoring & Power Your Service with AI 

[AI Startup Jobs](https://www.aistartupjobs.com/) uses Visualping to automatically track over 500 companies across the internet for new job. The job board monitoring service leverages Visualping to scan the hundreds of company web pages daily to power the online service with the latest opportunities. 

Once Visualping detects a change, the updates go straight to the owner, Dan’s, Gmail. Every Monday and Thursday, Dan sends out a blog post with the latest jobs from that week, as well as interesting industry trends and current news. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-169-img4.png)

He also adds the jobs to the massive list of job opportunities on the AI Startup Jobs site, powered by Notion. 

Dan leverages Visualping to make the monitoring process much more efficient.  

“If I scanned all these job boards and clicked them hundreds of times a day, this would be very inefficient.” 

As well as using the website change monitoring tool to help power his service, Dan also felt Visualping is a handy tool for any job seekers looking to stay in the know of what jobs are available on the internet. 

“I feel it’s a great use case for people looking for jobs at specific companies. Especially right now, with how the tech industry’s been.” 

### That’s a Wrap: Get Setup with Job Alerts Today 

Instead of spending time manually rechecking the websites and marketplaces for the job postings you’re looking for, use [Visualping for automatic job alerts](https://visualping.io/fr/business/).

Save yourself time and apply for your top jobs right away so you don’t miss out on what could be your next career milestone. 

Or, power your job board monitoring service with the latest information by monitoring hundreds of web pages for jobs – and even get notified in real-time. 

Interested in learning more about how Visualping can assist with your website change monitoring needs? Check out our [pricing and FAQ page](https://visualping.io/business/pricing/) for more information, or [contact us today](https://visualping.io/contact/) – we’d be happy to help.


Whether applying for jobs ahead of the competition, or powering your job board monitoring service with the latest updates, get job alerts with Visualping.

Job Board Monitoring: How to Get Job Alerts

Job Board Monitoring: How to Get Job Alerts - Visualping

## Introduction

Monitoring your competitors’ **executive leadership changes** can be an important part of your [competitor monitoring](https://visualping.io/blog/build-a-free-competitive-analysis-arsenal-under-5-minutes-2021/). Leadership changes can tell you a lot about their future plans. A new Head of Partnerships hire, for instance, can indicate expansion plans, or upcoming moves in partnerships and acquisitions. And the sudden removal of an executive, without much explanation in their site or LinkedIn, can indicate things aren’t going well in that department. 

[Visualping](https://visualping.io/competitive-monitoring) is a [website change monitoring tool](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/) that lets you automatically monitor executive leadership changes, directly from your competitors’ websites, so you can get notified of updates on autopilot. 

## Why Staying on Top of Leadership Changes is Important

A transition in leadership can significantly shape the direction and stability of an organization. Key hires, or departures, can tell you a lot about where your competitors are feeling changes are warranted, or bigger investments are needed.

These changes can also shed light on company culture, decision-making processes, and overall organizational direction. Staying in the loop means you’re not going to overlook key updates that could lead to opportunities in your own business strategy.

But monitoring leadership changes is not just a [competitive intelligence](https://visualping.io/blog/what-is-competitive-intelligence-ci-2021/) move – it’s essential for investors, too. Being informed about executive turnover, management shifts, board of director changes and CEO succession plans can tell you a lot about where the company is headed and performance projections.  

```cta
Sign up for the #1 competitive intelligence tool / Use Visualping to get notified of competitor updates from anywhere on the web. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.mycompetitor.com/leadership... / STEP 2: Enter your email address / Start monitoring (it's free)
```

## Methods to Monitor Leadership Changes 

Traditional methods of tracking leadership changes include manually scouring press releases, subscribing to newsletters, following them on social media, and waiting for official announcements. Most companies like to feature their executive team on their website, too, so you can periodically check their leadership pages for any interesting updates.

But this approach is time-consuming, and prone to errors – manual research is inefficient, and you can miss crucial executive appointments, accidentally overlook something and, if you’re not taking the time to record your findings in a spreadsheet, you may forget your prior observations and lose meaningful insights. Which defeats the whole purpose. 

[Competitive intelligence tools](https://visualping.io/blog/top-free-competitive-intelligence-tools-in-2021/) automate the research for you, helping you save time. They also make your research more effective, because they’ll catch every corporate leadership transition you care about, and automatically record the changes, too. 

![Get highlighted change alerts of corporate executive leadership changes](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/monitor_leadership_changes_visualping_68d94076f4.png)

## Tracking Leadership Changes with Visualping 

Simply tell Visualping which leadership pages you want to get updated on, and how often you want the updates, and it’ll send you an email alert when there’s a change. There’s various custom monitoring options, too, like specifying which parts of the page you care about, so you won’t get irrelevant alerts.  

The notifications includes a screenshot of the page change, with the changes highlighted, so it’s easy to spot where the update happened. There’s also the option to include [AI-generated summaries and analysis](https://visualping.io/ai/) in your alerts, so you can understand what happened even faster. 

At the bottom of the alert, there’s a link to the web page, so you can easily navigate to the page of interest and check out the leadership change there.  

## How to keep track of leadership changes in a company:

### Step 1: Enter the URL of your competitor’s executive leadership page into the search field on Visualping’s homepage

Go to [Visualping's homepage](https://visualping.io/business/), and input the company’s URL in the search bar. The page will appear in the viewport. 

![monitor any leadership page for changes with Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/monitor_any_leadership_page_for_changes_with_Visualping_edca12280a.png)

### Step 2: Select the section of the page you want to track

Specify the section of the leadership page you care about. You can also customize your alerts by including certain keywords, and adjusting the percentage of the change that’ll trigger a notification. 

### Step 3: Choose How Often You Want Visualping to Monitor the Page

Select how frequently Visualping should check the page for updates, ranging from every two minutes to once a month, according to your preference.

### Step 4: Enter the Email Where You Want to Receive Notifications When the Price Changes

Step 4: Provide an email address where you want to receive notifications about any leadership changes detected, so you can stay in the know. 

## The Bottom Line

Staying on top of leadership changes is crucial for strategic decision-making and maintaining a competitive edge. It’s also relevant for investors looking to track corporate performance. Visualping automates the process of tracking leadership updates, so you can stay in the know, while saving time. 

Interested in learning more? [Contact us](https://visualping.io/contact/?context=Demo) – we’d be happy to help. 

Staying updated on leadership changes can tell you a lot about business stability and growth. Monitor executive leadership changes with Visualping, so you can get targeted competitor updates on autopilot and inform your competitive strategy

How to Monitor Executive Leadership Changes | Visualping

How to Monitor Executive Leadership Changes 

## What is Price Monitoring and Why is it Important?

Price monitoring involves the continuous tracking of prices for products and services across various channels and competitors. This gives businesses insight into market trends, competitor pricing strategies, and consumer behavior. Understanding competitor prices and changes is crucial to gaining a competitive edge.

Here is a list of the **5 best price monitoring tools in 2025**. This list includes a summary of each tool, key features, and pricing.

## Best Price Monitoring Tools in 2025 

### Visualping

[Visualping](https://visualping.io/) is an AI-powered price monitoring tool that monitors competitor web pages and notifies users  when a change is detected. With its AI capabilities, Visualping can summarize price changes and explain why they are relevant to the user. It can also notify users about new product launches and how they are priced in comparison to users products. 

**Key Features:**

- Highlights changes detected and analyzes them with AI tools
- Easy-to-use tool with a user-friendly dashboard
- Monitoring available as frequently as every 2 minutes
- Tracks any webpage and monitors changes for any part of it, including but not limited to colors, availability, etc

**Prices:**

To access all the features available with Visualping, pricing begins at $100/month for 2K checks and goes up to $250/month for 50K checks. There is an option to customize this subscription plan based on business requirements.

### Prisync

[Prisync](https://prisync.com/) allows users to track competitor data of e-commerce companies of all sizes, including product prices, price history, stock information, etc. It tracks prices and makes price comparisons from any website or sales channel. Their dynamic pricing module sets prices automatically to increase profits depending on market price or stock variability.

**Key Features:**

- Dynamic pricing rules based on product costs and competitive intelligence
- Worldwide site and currency coverage
- Unlimited number of competitor price tracking
- Finds prices of product variants, including size, colour, etc.

**Prices:**

Subscription plans begin at $99/month for tracking 100 products and go up to $399/month for tracking 5000 products.

### Minderest 

[Minderest](https://www.minderest.com/) allows you to compare product prices with competitors and also identifies new product launches. It provides reports to help businesses figure out how they should position their product in terms of pricing to optimize profit by analyzing similar products.

**Key Features:**

- Identifies competitor pricing strategies to support businesses in making well-informed decisions
- Optimizes prices and promotions for a business's product based on data collected from the tool
- Processes data from any online sales platform

**Prices:**

Contact Minderest to receive pricing options.

### Repricer

[Repricer](https://www.repricer.com/) focuses on helping businesses achieve the “Buy Box” on Amazon. Repricer does this mainly through tracking competitor prices or identifying when a new seller joins a listing on Amazon. Based on this data, Repricer provides a price for a business product that will optimize profit and visibility by increasing the chances of getting a “Buy Box”.

**Key Features:**

- Specialized in Amazon price monitoring where many consumers go for online shopping needs
- Businesses can choose to have the price of their product automatically updated on Amazon or be notified of what it should be based on data
- Easy and hassle-free tool to use

**Prices:** 

Prices begin at $179/month for the annual plan and go up to $539/month. Custom pricing is also available depending on business needs.

### Price2Spy

[Price2Spy](https://www.price2spy.com/) monitors competitor prices and notifies businesses if a price change is detected. Through the Price2Spy dashboard, businesses can run 25 different types of reports to understand the changes and adjust their product prices accordingly.

**Key Features:**

- Strong customer support throughout the process
- Up to 8 price checks per day
- Automatically finds competitor products that are similar to business products

Prices: 

Subscriptions begin at $67.95/month and go up to $674.95/month for the basic plans. Customizable plans are also available.

## Price Monitoring Tools: Final Thoughts

Price monitoring is crucial to succeed in today's business world. These tools vary in prices, features, and ease of use. Whichever tool you choose, price monitoring will allow you to optimize your reach to other businesses, increase profitability, and grow your business.


Discover the importance of price monitoring and explore the top 5 price monitoring tools in 2025. 

5 Best Price Monitoring Tools for ECommerce in 2025

Gain a strategic edge with advertising competitive intelligence. By gathering and analyzing data on competitors' advertising strategies, your business can make informed decisions to enhance marketing efforts. This practice helps identify campaign gaps and uncover new growth opportunities, driving your business forward.

Advertising Competitive Intelligence: Leveraging Insights for Market Success in 2024

Advertising Competitive Intelligence: Leveraging Insights for Market Success in 2025

## What is Brand Intelligence?
**Brand intelligence is all about understanding the story your brand is telling in the marketplace.** It involves collecting and analyzing data to see how your brand is being perceived, what people are saying about it, and how it's performing compared to competitors. This could include everything from tracking brand mentions on social media to monitoring changes on competitors' websites.

## Why is Brand Intelligence Important?
Having a clear picture of your brand's standing is crucial. Brand intelligence helps you stay ahead of the competition, respond to market changes quickly, and make informed decisions about your marketing strategies. It’s like having a real-time pulse on your brand's health, ensuring you can adapt and thrive in a constantly shifting landscape.

**Check out these top 5 tools to elevate your brand intelligence strategy!**

### **Visualping**
[Visualping](https://visualping.io/) is a website change monitoring tool powered by AI. It checks specified web pages for changes and notifies users when changes are detected. With AI capabilities, these changes are analyzed and summarized to indicate their significance to your brand, whether that be reviews, competitor brands, brand mentions, and more. 

**Key Features:** 
- Websites can be checked for changes as frequently as every 2 minutes, with immediate notifications sent to your email.
- Get notified when certain keywords, such as your brand name or target market, are mentioned on any webpage, including competitor websites and social media.
- A user-friendly dashboard that is extremely easy to use, with experienced customer support readily available. 

**Prices:**
Business accounts with Visualping start at $100/month for 2K checks and range up to $250/month for 50K checks. Custom pricing is also available based on business needs.

### **Qualtrics**
[Qualtrics](https://www.qualtrics.com/) helps organizations gather and analyze customer, employee, product, and brand feedback. It leverages AI to help businesses identify key drivers among stakeholders and conduct market research to increase market share and growth.

**Key Features:** 
- Conduct surveys for research with ready-to-use survey templates and an easy-to-use interface.
- AI-powered visualization tools to derive insights into customers, employees, and brands.
- Integrates with business systems such as CRM, ERP, etc.

**Prices:**
Contact Qualtrics to get an exact quote for your business based on your needs.

### **Brandwatch**
[Brandwatch](https://www.brandwatch.com/) is a social media listening platform designed to help businesses understand the conversations happening around their brand. It uses data-driven content strategies to help grow your brand's presence and engage more customers.

**Key Features:**
- Monitor all major social media channels, such as Instagram, Reddit, Facebook, etc., for mentions of your brand, trends, and sentiment analysis.
- Gain insights into audience demographics and behaviors, and manage data in a personalized dashboard.
- Identify and address PR crises in real-time.

**Prices:**
Contact Brandwatch to receive a plan based on business needs. 

### **Attest** 
[Attest](https://www.askattest.com/brand-tracker) assists businesses in conducting consumer research by breaking down demographics, conducting surveys, and enabling data-driven decisions to better understand their target audience. Data can be visualized through a customizable and interactive dashboard.

**Key Features:** 
- Compare responses of different groups, control survey samples, and observe trends over time in the research conducted.
- Strong customer service support to help fill knowledge gaps and receive advice from their experienced team.
- Surveys can reach 125 million people across 59 countries.


**Prices:** 
Attest has three different packages. Contact them to receive specific pricing based on your business. 
  
### **Tracksuit**
[Tracksuit](https://www.gotracksuit.com/us?utm_term=tracksuit%20brand%20tracking&utm_campaign=Always-On%20-%20US%20-%20Branded%20Keywords&utm_source=google&utm_medium=ppc&hsa_acc=7135982192&hsa_cam=21468040529&hsa_grp=168638805030&hsa_ad=705723102411&hsa_src=g&hsa_tgt=kwd-1457962179326&hsa_kw=tracksuit%20brand%20tracking&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=EAIaIQobChMIpcKbvtXohwMVb8_CBB0B7wtQEAAYASAAEgJLSPD_BwE) allows businesses to track their brand health and assess whether their marketing efforts are effective. Track conversion from awareness, measure growth in your category, understand market perception of your brand, and determine who to market to—all through a user-friendly dashboard.

**Key Features**
- See your brand health within 30 days of using Tracksuit, with daily insight updates.
- Track your brand in three steps: setup, survey, and insights.
- Utilize surveys to gather key brand insights from people around the world. 

**Prices:** 
Contact Tracksuit to set up a demo and figure out pricing according to your business. 

## Conclusion

In today's fast-paced digital world, staying on top of how your brand is perceived is more critical than ever. By leveraging the right tools, you can gain valuable insights, track key trends, and make informed decisions that drive your brand forward. Whether you're monitoring changes, gathering feedback, or analyzing social media conversations, brand intelligence is the key to staying competitive and ensuring your brand's success.


Explore what brand intelligence is, why it is important and the top brand intelligence software tools. 

Top Brand Intelligence Software Tools in 2025

## What is Marketing Intelligence?

**Marketing Intelligence is like having your finger on the pulse of the market**. Imagine you're launching a new product. Instead of guessing what your customers want, you gather insights from social media, analyze what competitors are doing, and listen to customer feedback. 

It's like being able to **peek into your competitors' playbooks and your customers' minds, helping you make decisions with confidence**. For example, if you notice a growing trend towards eco-friendly products, you can adapt your offerings to meet that demand before your competitors even realize it's a thing.

## Why is it Important?

Marketing Intelligence is essential because it keeps you ahead of the curve. Think about how quickly trends change—what's popular today might be forgotten tomorrow. With the right insights, you can spot shifts in the market early and pivot your strategy accordingly. 

For instance, if your competitor suddenly slashes prices, you'll know right away and can decide whether to follow suit or highlight the superior quality of your product instead. It's about making sure you're always one step ahead, understanding your customers deeply, and not just reacting to the market but shaping it to your advantage. 

We’ve created a list of the top market intelligence tools so you can get ahead of the game! 


### **Visualping**

[Visualping](https://visualping.io/) is a powerful market intelligence tool that allows businesses to stay ahead of competitors by monitoring their websites for any changes. Whether it’s price adjustments, new product launches, or content updates, Visualping helps you keep tabs on competitors, audiences etc in real-time. Leveraging its AI capabilities, Visualping summarizes the change and alerts users whether it is important and how it will impact them. 

**Key Features:**
- **Automated Web Monitoring:** Track any changes on competitor websites, from visual changes to certain specified keywords. Monitoring is available as frequently as every 2 minutes. 
- **Custom Alerts:** Set specific criteria for changes and receive instant notifications that are powered by AI. 
- **Visual Comparisons:** View side-by-side snapshots to quickly identify what’s changed in a user friendly dashboard. 

**Prices:**
Pricing starts at $100/month for 2K check and up till $250/month for 50K checks to access all features of Visualping. There are options to customize subscription plans based on business requirements.

### **Ahrefs**
[Ahrefs](https://ahrefs.com/) is a market intelligence and SEO tool designed to help businesses improve their online presence. It helps users understand and outrank competitors on search engines.

**Key Features:**
- **Keyword Explorer:** Uncover keyword opportunities with detailed metrics like search volume, difficulty, and potential traffic.
- **Rank Tracker:** Monitor your keyword rankings across multiple search engines and get daily updates on your progress.
- **Site Audit:** Conduct comprehensive health checks of your website, identifying technical issues that could affect your SEO performance.

**Prices:**
Pricing begins at $129/month for Ahrefs and varies based on different business sizes and needs. 

### **Alphasense** 
[AlphaSense](https://www.alpha-sense.com/) is a market intelligence platform designed to help businesses gain insights into private markets by analyzing data. It’s ideal for monitoring competitors, identifying market trends, and making informed strategic decisions.

**Key Features:**
- **AI-Powered Search:** Quickly analyze data like transcripts, filings, and news to find relevant insights.
- **Custom Alerts:** Stay updated with real-time notifications on market developments or competitor activities.
- **Sentiment Analysis:** Gauge market sentiment by analyzing language and tone in reports and articles.

**Prices:**
AlphaSense offers pricing tailored to business needs. Contact AlphaSense for an exact quote. 


### **Similar Web**
[Similarweb](https://www.similarweb.com/) is a market intelligence tool designed to give businesses a deep understanding of their digital environment and competitors. It analyzes data from millions of websites and apps to provide insights that enhance digital strategies.

**Key Features:**
- **Comprehensive Competitive Analysis:** Gain insights into competitors’ digital traffic, audience behavior, and engagement metrics to refine your strategies.
- **Keyword Research & SEO:** Discover high-performing keywords and optimize search engine visibility with detailed SEO tools.
- **Ad Intelligence:** Monitor competitors’ advertising efforts, including spend, creatives, and channel performance, to fine-tune your campaigns.

**Prices:**
Pricing for business accounts varies based on business needs. Contact Similar Web for pricing based on your business needs. 

### **Kompyte**

[Kompyte](https://www.kompyte.com/) is a marketing intelligence platform designed to help businesses stay ahead of competitors by monitoring their digital strategies in real time. It automates the tracking of competitors’ marketing activities, including changes to websites, product updates, and online campaigns, allowing you to quickly adapt your own strategies.

**Key Features:**
- **Real-Time Competitor Tracking:** Automatically monitor competitors’ digital footprints, from website changes to ad campaigns.
- **Market Analysis:** Gain insights into market trends and competitor behavior to spot opportunities.
- **SEO & Content Monitoring:** Track how competitors are performing in search engines and what content they’re publishing.

**Prices:**
Pricing is tailored to different business needs. For more information, visit Kompyte. 


### **Klue**

[Klue](https://www.kompyte.com/) is a marketing intelligence platform that focuses on helping businesses track and analyze competitor strategies. It’s designed to give you a complete view of your competitive landscape by collecting data from multiple sources, like competitor websites, news, and internal reports, to provide actionable insights.

**Key Features:**
- **Competitive Insights:** Collect and analyze competitor data from various sources to understand their strategies.
- **Sales Battlecards:** Equip sales teams with real-time competitive insights to close deals effectively.
- **Market Trend Analysis:** Identify shifts in the market by tracking competitor activities and industry trends.

**Prices:**
Klue offers customized pricing based on your business needs. For more details, visit Klue. 

## Conclusion
Market intelligence is essential for staying competitive. By using the right tools, you can uncover key insights, anticipate market shifts, and make smarter decisions to keep your business ahead of the curve.

Discover the importance of marketing intelligence tools and the best tools in the market.  

Best Marketing Intelligence Tools in 2025

## How to Use Visualping to Monitor Websites for Specific Keywords
In this digital age it is crucial to remain up to date on relevant information. Whether that be a certain industry you’re tracking, brand mentions or product launches, Visualping has your back. **With [Visualping](https://visualping.io/) you can monitor any webpage to get notified about a certain keyword.**

## Why Monitor Websites for Keywords?
Monitoring specific keywords on websites can be valuable for several reasons:
- **Stay Updated:** Keep track of news or updates related to particular topics or products.
- **Competitive Analysis:** Monitor competitor activities and see how they are discussed in the media.
- **Market Research:** Stay informed about industry trends, emerging technologies and products.


```cta
Want to get alerted when a specific keyword is mentioned on any website? / Sign up with Visualping to monitor any keywords on a web page and stay in the know. / STEP 1: Enter the URL you want to monitor / Enter a url e.g. www.techcrunch.com.... / STEP 2: Enter your email address / Start monitoring (it's free)
```

## How to Monitor Websites for a Specific Keyword with Visualping 
Suppose you wanted to be notified about all new articles on TechCrunch for when the iPhone 16 gets launched. By using [Visualping's](https://visualping.io/) keyword monitoring capabilities you can be notified exclusively about the new iPhone release articles. 

### Step 1: Paste the URL into the Visualping Homepage 
Copy the TechCrunch website link and paste it into the [Visualping](https://visualping.io/) Homepage and press “Go”. You should see a view of the webpage on Visualping now. 

![Tech Crunch VP Monitoring.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Tech_Crunch_VP_Monitoring_4dc7399b0d.png) 

### Step 2: Provide Your Email Address and Set Frequency

Type in your email address - this is where you will be notified about when a change is detected by Visualping. 

Next, set the frequency based on how many times you would like Visualping to check the provided article for a change. With advanced plans, monitoring can happen as often as every two minutes!
### Step 3: Set Up Keyword Monitoring

Click on advanced settings then for the “Compare type” choose “Text”. 

Next, click on the drop down menu for “Keyword Alert”. Here you can set certain keywords you would like to be monitored for. Ensure if there are multiple keywords you are monitoring that they are split by a comma. 

Default settings are set to notify you whether the keyword you specified is added or removed. However, you can set it per your preference if you would like to be notified of just adding or deleting the keyword. Simply select one of the two options. 

![VP keyword monitoring.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/VP_keyword_monitoring_d89b287510.png)

### Step 4: Set Up Your Account 
Almost done! Press “Start Free Monitoring” and follow the instructions to set up and verify your account. This will give you access to the dashboard where you can track all your tasks such as this one. 

## Conclusion 
Monitoring specific keywords on websites with [Visualping](https://visualping.io/) is a straightforward and effective way to stay updated on the topics that matter to you. By following simple steps you can keep track of new developments like the iPhone 16 launch on TechCrunch and much more. 

With Visualping you can always be sure that you will be up to date with all important updates and can address it accordingly! 

Happy monitoring! 


Use Visualping to monitor any webpage for certain keywords to stay in the know. 

How To Monitor Keywords On Any Website

Discover essential strategies and competitor-driven insights for mastering competitive intelligence in pharma. Learn to stay ahead, enhance R&D, and navigate regulations for a competitive edge.

Competitive Intelligence in Pharma: Strategies for Success

Explore how competitive intelligence (CI) shapes future business strategies by leveraging data collection, ethical practices, and advanced tools like Visualping. Learn the essentials of CI, including market analysis, competitor benchmarking, and customer insights. Discover how integrating CI into business planning, anticipating industry changes, and using real-time data can drive innovation and maintain a competitive edge in various industries. Enhance your CI efforts with best practices and cutting-edge technologies.

Competitive Intelligence Industry: Trends Shaping Future Strategies

Discover how Visualping and other free competitor analysis tools can enhance your market strategy. Learn how to track competitors, optimize SEO, and create data-driven reports with real-time insights. This blog explores key features, alternatives, and the importance of competitive intelligence for staying ahead in the digital landscape. Ideal for businesses aiming to refine strategies and boost performance.

Free Competitor Analysis Tools: Enhance Your Market Strategy

Different competitor monitoring tools provide varying breadths and scopes of data. Visualping is a powerful competitor tracking tool that allows you to monitor any web pages for the exact updates you're after.

8 Competitor Monitoring Tools (+ What They're Best At))

Top 8 Competitor Monitoring Tools (+ What They're Best At)

## Introduction

In higher education, staying ahead of the competition is key in understanding how an institution can provide the best student services and opportunities. At **The University of Berkeley**, Kinshuk Uday Nigam, a Product Manager and User Researcher for the career services team, knows this challenge all too well. 

Kinshuk and his team relied on manual processes to keep tabs on competitor websites. 

### "We used to spend two to three days going through various websites to find out what had changed."

To reduce time spent on tedious and time-consuming research process, Kinshuk turned to [Visualping](https://visualping.io/business) – one of the [top competitor monitoring tools](https://visualping.io/blog/competitor-monitoring-tools) – to streamline his team’s research. 

## Saving time with Automatic Competitor Website Monitoring 

Visualping is a [website change monitoring tool](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools) that allows you to track updates to any web page on the internet.

Kinshuk used Visualping to automate the process of tracking competing universities’ websites, to detect any new features, student resources and offerings that could inform Berkley's strategy for enhancing their own student services. 

![Monitoring_competitor_websites_Visualping.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Monitoring_competitor_websites_Visualping_0b04f86db1.png)

### “We look for new student offerings, such as new job search features, or workshops for newcomers, which we may not have.”

### Understanding Updates Quickly with Highlighted Changes

When a change is detected, Visualping sends an email alert of a screenshot of the page, with the changes highlighted. There's also an AI-generated summary, distilling the change in two to three lines. 

![competitor_monitoring_Berkley.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/Screen_Shot_2024_10_31_at_2_23_28_PM_ec87012bc7.png)

Visualping's ability to capture visual changes made it easier for Kinshuk to quickly identify content changes, without having to sift through the website and identify updates himself. 

### “When I discovered Visualping, I was searching for a tool that could automate the process of alerting me of changes. It wasn’t just text monitoring; I wanted visual, as well.”

This automation has saved his team significant time, allowing them to focus on strategic analysis rather than tedious monitoring tasks. 

### “We took away the manual process of monitoring websites. Now we can focus more of our time on strategic questions like: Do students actually need this? How should we position this? When should we strategize?”

### Setup Made Easily with User-Friendly Interface  

One of the standout features for Kinshuk is its user-friendly interface. Unlike other website monitoring tools, entering the web pages you care about, and selecting the specific parts of the page you want to track, is easy. 

![competitor_monitoring_Berkley_Visualping.png](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/competitor_monitoring_Berkley_Visualping_76659cbf85.png)

The user-friendly setup has encouraged additional team members to adopt it, further increasing efficiency in the department. 

### “In terms of setting alerts, it’s super easy for me; it’s very intuitive for our team members, too."

### More Time for Value-Adding Strategizing 

With less time spent on manually checking competitors’ websites and recording findings, Kinshuk and his team have more time to engage in deeper analysis and strategic planning.  

### “This has saved us weeks of time in strategic planning every couple of months.”

As a result, the team can invest their efforts into understanding the evolving needs of students and adapting their offerings accordingly.

## The Bottom Line 

With Visualping in his toolkit, Kinshuk is better equipped to inform the career services strategy at The University of Berkeley. The insights gained from competitor monitoring guide decisions on new features and offerings, ensuring that Berkeley remains competitive and relevant in the educational landscape.

By automating the competitor monitoring process, [Visualping](https://visualping.io/competitive-monitoring) increased Kinshuk’s efficiency, enabling his team to focus on more value-adding strategizing: how Berkley can deliver exceptional student services. 

Interested in finding out more? [Contact our team](https://visualping.io/contact) – we’d be happy to tailor Visualping to your competitor monitoring needs.

How a Product Manager, at The University of Berkley, used Visualping to get notified of updates to student services on competitor websites. Visualping helped them save time on tedious research, while staying in the know.

Customer Story: How Berkley Product Manager Streamlined Competitor Monitoring with Visualping

Gain a strategic advantage by monitoring your competitors' websites for changes with these powerful tools. Discover the best solutions for tracking content updates, design modifications, and functionality adjustments in real-time. From basic change detection to comprehensive SEO analysis and pricing intelligence, find the perfect tool to suit your business needs and budget. Stay ahead of industry trends and adapt your strategies based on valuable insights from these top competitor tracking tools.

Top Competitor Tracker Tools for 2025



##### This is a tutorial for our [dedicated Tesco page](https://visualping.io/tesco-grocery-slots). This page pre-fills all your settings in our main site to be able to track free delivery slots availability on your Tesco online grocery slots.

###### What is Visualping?

We created Visualping to monitor absolutely anything online. From a drop in prices, to out of stock, to the social media profile or your kids (or ex-significant other), etc. Visualping is also used by many professionals and large companies (some with thousands of users) like traders and law firms.

###### Why we are doing this?

The problem is that monitoring free online delivery slots in your account takes time as it requires you to input several steps in our system. Also, many users (especially that are not computer savvy or our seniors - that have less patience with computers ; - ) have reached out to us asking for a simpler method to track delivery slots.

Because we know time is money, we created [a separate page](https://visualping.io/tesco-grocery-slots), only dedicated to Tesco shoppers, that will reduce all the complexity and save you time.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-6-img2.png)

###### Step 1: Input your Tesco credentials

We just need the credentials of your Tesco account and the email to where you want to receive the notifications to (usually it is the same but you have the option for it to be different).

###### Step 2: Select the frequency of checks

We recommend monitoring every hour, so you don’t miss out on the best delivery slots. If you are more ambitious, you can track every 15min but this has a cost implication (see below).

###### Step 3: Select what week you want to monitor

Tesco offers “This week”, “Next week” and “Week after”. Each week is a separate monitoring job and you will need to fill this page for each week. You can optimize things by tracking at a high frequency “This week” and at a lower frequency “Week after” when it is less competitive.

###### Step 4: Click Go and check everything is working

Click Go, so you will be taken to the main Visualping page where all the settings for monitoring Tesco online delivery slots are pre-filled for you. If you recognize your Tesco account, you can then click on Start free monitoring.

###### How much does this cost?

We start all users with 65 free checks (we call them credits), so you get to experience Visualping for free.

The frequency of checking and the number of weeks you choose to monitor will affect how quickly you consume your available credits. Each check will consume 1 credit. Because it is a jungle out there, these credits may not be enough to monitor over many days and at hourly frequency.

For people tracking only 1 week hourly, we recommend the $13 a month subscription, and for those tracking more than 1 week, we recommend the $24 a month subscription. Tracking 3 weeks every 15 minutes (or one week every 5 minutes) will cost you $58 a month.

You can also buy on a "pay as you go” way where you buy 300 checks for $10, for example. The more you buy, the less expensive it is.

You can subscribe directly from [https://visualping.io/pricing](https://visualping.io/pricing) or by clicking on Subscribe or Buy. Subscribing to our service helps us build more solutions in the future to allow you to save you time for things that matter most.

###### What about other grocery shops?

Too many shoppers were using our system and triggered an automatic security threshold at Morrisons, Ocado, Waitrose and Asda. We are discussing with the retail chains and asking whitelist our servers as we allow shoppers to save valuable time and a good business practice.

###### What about privacy?

We will never, ever sell your data. We will also keep your inbox free of spam... are so busy right now that the last email newsletter was sent exactly a year ago. If we ever hire a marketing person, she will not send you any newsletter more than once a quarter.

###### Are my Tesco credentials safe?

Yes. We use highly sophisticated internet protocols to keep your data safe as we transmit and use your information for our servers to check your delivery slots. Your data is also protected on secure servers at Amazon Web Services and Google Cloud with encryption protocols.

You can also check or privacy and terms and conditions at the bottom of our email.


Check out our easy tutorial to be notified when Tesco delivery slots become available with Visualping. Be easily notified when a Tesco delivery slot becomes available with our new and improved tool.

How to monitor Tesco delivery slots using Visualping? (The easy way) | Visualping Blog

How to monitor Tesco delivery slots using Visualping? (The easy way)

#### Manually monitoring request for proposal (RFP) pages is Nobody’s Happy Place. Save time and earn an unfair advantage by using automation software to be the first to respond to new requests for proposals. 

#### Manually Monitoring RFPs: Important, but So Tedious 

Knowing when new **requests for proposals (RFPs)** are issued, or when an existing contract is up for renewal, is vital for many construction and industrial companies. Entire teams are assembled to bid for and win contracts to secure new business opportunities.

A request for proposal is what companies and government agencies issue when seeking a service provider or vendor to work with. Competitive bidding of the vendors’ outsourced services ensues, and companies evaluate the strengths and weaknesses of the vendors in relation to a project.

The toilsome grind of manually monitoring RFP pages for potential clients is all too familiar for companies whose business relies on responding to RFPs; you cannot achieve new business prospects if you are not aware of them in the first place.

And if your existing contract is up for renewal, many businesses are required to reapply for public RFPs, despite already having been elected as the chosen vendor. Heads will roll if a deadline for renewal is overlooked.


#### The Hidden Truth: Time Matters 
 

Here is an important, and often overlooked, metric: **time matters**.

Request for proposals come with a deadline and, while it may seem obvious, it is incumbent upon those bidding to bid on time. Some businesses aggregate the submissions together to process them all at the same time, leaving late proposals to not just exude an aura of unprofessionalism, but to be systematically rejected.

Though, in reality, those processing request for proposal submissions **take special note of early offers submitted before the herd of other submissions**. Other teams process the offers on a rolling basis to accelerate the operation and spread the effort. **Early submissions benefit from an unfair advantage** in that they receive better consideration than those whose submission was delayed.

Put simply, **it is important to frequently check for new requests** to ensure your company outpaces competitors by submitting early responses.

RFPs are available to anyone and, by nature, it is a [competitive process](https://blog.pandadoc.com/request-for-proposal/). It is important to dedicate less time and energy in manually monitoring RFPs, and more in managing other tasks of the RFP process, such as composing quality proposals and scoring **early RFP submissions**.


#### Take Advantage of Website Monitoring Services Like Visualping 
 

What if there was a way to check more frequently for new requests for proposals, without the increased workload of monotonous labour and rises in wage costs? How about receiving notifications every time a municipality or client issues an RFP, enabling prompt submissions to outpace competitors?

How about avoiding human error by having a **bot monitor the requests for proposals** an employee may forget? How can you use automation to cast a wider net of potential RFP opportunities? How about notifications when your existing contract is up for renewal?

Low and behold, you can do all that by **automating your RFP monitoring** with change detection tools like [Visualping](https://visualping.io/).

Visualping is an **easy to use** and **free** website monitoring service that can send you notifications whenever a municipality or client issues a new RFP.

Visualping is a **Robotic Process Automation (RPA)** service, [a game-changing technology](https://www.cigen.com.au/cigenblog/5-reasons-robotic-process-automation-your-competitive-advantage) that automates back office administrative processes. Bots work at lightning speed, eliminate human error and reduce wage costs by lowering the hours it would normally require a poor (and sad) employee to, for example, manually monitor RFP pages.

Automation also frees staff to more productive tasks, like unveiling new business prospects, perfecting proposal quality and - yes! - early RFP submissions.

According to [Gartner](https://www.gartner.com/en/newsroom/press-releases/2019-06-24-gartner-says-worldwide-robotic-process-automation-sof), RPA software has seen remarkable growth of 63.1% in 2018, soaring to a market value of $846 million and making it the most rapidly-growing category of the global enterprise software market.[Wikibon's forecasts](https://siliconangle.com/2020/02/17/robotic-process-automation-big-market-will-one-big-winner/) estimate a market valuation of approximately $75 billion by 2025.

RPA’s growth can be credited to the increasing need for organizations to [promote efficiency and phase out waste](https://www.devprojournal.com/business-operations/whats-driving-rpa-growth/#:~:text=Robotic%20process%20automation%20(RPA)%20is,%24846%20million%2C%20according%20to%20Gartner) in business procedures.

With website monitoring tools like Visualping, the tedious job of manually monitoring for RFPs is completed for you – and completed more frequently – while minimizing wage expenses and reducing human error.

For example, the City of Denver’s [Most Recent RFP and RFQ Updates](https://citycountydenver-prod.adobecqms.net/content/denvergov/en/contract-administration/bid-results/previously-awarded-rfp-rfq.html) page provides interested construction companies the ability to pinpoint tenders and other procurement opportunities.
With Visualping, you can monitor their list of continuously updating projects - from local library renovations to bridge construction services - and the corresponding deadlines, which update several times each month.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-12-img2.png)

When there’s a change to the request for proposal page, Visualping will automatically send you an email alert.
 

And if you set up the monitored page with Visualping’s [**Text-Compare**](https://visualping.io/faq#:~:text=visual%20compare%20after.-,What%20is%20text%2Dcompare%3F,the%20changes%20in%20its%20context) feature, the email will display a snapshot of all the page’s textual changes for your viewing. Text that was added to the page is highlighted in green. Text that was removed is highlighted in red.

Select the **View Changes** option at the bottom of the email if you wish to view the highlighted updates within the context of the actual webpage. You’ll be taken to your dashboard, where you can get a closer look at your monitors, and can view the highlighted updates in the context of the website.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-12-img3.png)

Here are the simple steps to stay on top of your request for proposal monitoring. 


#### How to Use Visualping to Monitor Requests for Proposals: 
 

* **Step 1**: Copy and paste the URL of the RFP page you wish to monitor into the search field on Visualping’s home page. Click **Go**.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-12-img4.png)

* **Step 2**: In **Advanced Options**, select **Text-Compare** to monitor textual changes on the RFP page.
* **Step 3**: Choose the frequency of checks – every 5 minutes, hour, day, week, etc.
* **Step 4**: Enter the email you wish to use to receive change notifications.
* **Step 5**: Type in the name or label associated with the page.
* **Step 6**: After having clicked the link sent to your email to verify your address, complete the sign-up process.


#### How to Track a Page Behind a Login Form 
 

Some RPF pages require the user to first login to a portal. To monitor a password-protected page with Visualping, use our element selector (the white arrow) to instruct the crawler to type in your login information into the username/email and password forms. Then you use the element selector again to click the **Enter** button (or **Submit, Login**, etc) to instruct the crawler to login before it before it checks for page changes. 

For a more detailed description of the step-by-step process, check out our post [How to Monitor Password Protected Websites using Visualping](https://visualping.io/blog/how-to-monitor-password-protected-websites-using-visualping/).

**Step 1**: head over to Visualping in your web-browser. Copy and paste the URL of the login-protected webpage you wish to monitor and click **GO**.

**Step 2**: The **Advanced section** of Visualping will appear. To see more options, click the downwards arrow beside **Perform actions**.

**Step 3**: Under **Click**, select **Type** in the dropdown options. Type your username or email - whichever you normally use to access the password-protected page - in the field that reads "Words to Type". Then click the element selector and use it to click the webpage element of the username/email form, up above in the screenshot area.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-12-img5.png)

**Step 4**: Next, click **+ Add action** to add another action for the crawler. Under **Click**, select **Type** in the dropdown options. This time, type your password in the field that reads "Words to type". Then, to instruct the crawler to type your password into the password form, select the element selector, and use it to click the webpage element of the password form above in the screenshot area. 

**Step 5**: Lastly, instruct the crawler to click **Enter** (Or **Submit**, **Login In**, etc) before it then monitors the request for proposal page for changes. Select **+ Add action** one last time. But, under **Click**, select **Click** in the dropdown options. Use the element selector to click the **Enter** button. 

Once you see the resulting page in the screenshot area, finish setting up your track as you normally would - choose the frequency of checks and enter your email under **Send notifications to**.

After confirming your email, Visualping will prompt you to make a password so you can return to your dashboard at your convenience.

 

You are now equipped to monitor requests for proposals and receive alerts of changes to these pages. Visualping will send notifications to your inbox when changes occur to the RFP pages.

Lastly, you can also check our [Visualping for Business](https://www.visualping.io/corporate) tier, where we offer dedicated assistance and training to help you automate your website change monitoring.

Happy monitoring!

Manually checking request for proposal (RFP) pages every week is Nobody’s Happy Place. Track new requests for proposals (RFPs) and receive notifications when new proposals are issued.

How to Monitor Requests for Proposals (RFPs)? | Visualping Blog

How to Monitor Requests for Proposals (RFPs)?



Real-time updates are crucial for seamless collaboration and efficient management of Google Docs, Slides, and Sheets. These documents can easily change without you noticing; and whether you own the document or just need to know when changes are made, there aren’t many good ways to get notified about updates.

Staying in the know is vital, and that's where a reliable notification feature comes into play. Enter [Visualping](https://visualping.io), the easy-to-use solution to ensure you never miss an update.

## The Importance of Getting Notified About Changes to a Google Sheet or Doc
 
Real-time updates are a game-changer when it comes to document collaboration and management. Imagine working on a project with remote team members or clients who heavily rely on Google Docs, Slides, or Sheets. With every modification made, a notification in your inbox keeps you in the loop instantly. No more manual checks or delays due to ignorance.

The consequences of missing crucial updates can be dire – a miscommunication, an overlooked piece of information, or a sudden change of plans. These slip-ups can cost time, money, and sometimes even relationships. 

## There Aren't Many Other Options

Traditionally, manual checks have been the go-to method for tracking updates. However, this approach is not without its limitations. It's time-consuming, prone to errors, and can easily lead to oversights. 

Relying solely on the [built-in notification settings](https://support.google.com/docs/answer/91588?) provided by Google is also not foolproof (Google is notorious for killing features as quickly as they build them). Additionally, and crucially, you can not use these notification settings if you are not an editor of the relevant Google Slide, Sheet, or Doc.

## How to Get Notified When a Change Is Made to a Google Drive File

#### Step 1: Insert the Google Doc URL into the Search Bar on the [Visualping Homepage](https://visualping.io)

First, go to a file’s page in your browser and copy the URL from the address bar. Then, visit the [Visualping homepage](https://visualping.io/) and paste the URL into the search field provided. This will display the viewfinder, which will allow you to choose the specific section of the page you wish to monitor.

![Monitor Google Docs using Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-197-img1.png)

#### Step 2: Select the Relevant Portion of the Page for Monitoring

To begin receiving notifications, select the specific area of the page that you are most interested in. You can also just monitor the entire page.

#### Step 3: Determine the Monitoring Frequency

Next, you will need to specify how frequently you would like Visualping to check the page for any changes. You have the option to set an interval as short as five minutes or as long as one month. This lets you receive notifications at a time that best suits your convenience.

#### Step 4: Provide an Email Address to Receive Notifications About Updates

In order for Visualping to send you notifications, you must enter a valid email address. Make sure to input an email that you regularly check, so that you don't miss any important notifications.

## Conclusion

To achieve effective Google document collaboration and management, it's crucial to get notified in real-time when changes are made to the documents you care about. However, current approaches have their limitations. That's where [Visualping](https://visualping.io) shines as a reliable and efficient solution. It ensures you never miss an important update, avoiding miscommunications and time-consuming manual checks. Explore Visualping's features and take your Google Docs, Slides, and Sheets management to a whole new level of productivity and collaboration. Stay informed, stay ahead.


Discover the importance of real-time updates and how Visualping offers a reliable solution for effectively managing and collaborating on Google documents, slides, and sheets. 

How to Get Notified When Changes are Made to a Google Doc, Sheet, or Slide - Visualping

Stay Informed with Real-time Updates for Google Docs, Slides, and Sheets



## Financial Compliance: Mitigating Common Risks


Compliance regulations are a critical part of any business, and they are constantly evolving to protect businesses and consumers alike. 


There are many types of compliance, and often they intersect across industries. For example, hospitals have to comply with HIPAA and other financial ordinances because they handle the personal health information of patients while processing payments.


Here are some recommendations for understanding compliance risks and staying current on compliance regulations that apply to your industry, especially when it comes to financing.


Want to keep up with the latest regulatory changes and compliance risks? Visualping is a simple but powerful website change detection tool that’s useful for monitoring relevant industry sites for new announcements, industry developments, and regulatory changes.


### What Is Financial Compliance?


To start with, “financial compliance” itself is an umbrella term for any internal and external regulatory systems and procedures that businesses are (often legally) required to follow. If your business does not remain in adherence to financial regulations and laws, you may face serious legal consequences, including sizable fines.


### Understanding Compliance Risk


Given that issues with financial compliance can negatively impact your company through incurring penalties and legal fees (not to mention the damage to your company’s reputation), it’s important to not only understand but [maintain compliance with regulatory requirements](https://visualping.io/blog/maintain-regulatory-compliance/).


## Why Financial Compliance Risk Can Be a Serious Threat


There are truly an innumerable number of reasons why risks to [financial services compliance](https://visualping.io/blog/financial-services-compliance-guide/) can manifest as a serious threat to the integrity of your company. Some of the most significant reasons are outlined below.


#### Legal Issues and Liability Concerns


If your company fails to comply with compliance laws and regulations or merely demonstrates gross negligence, you will likely experience legal troubles. Staying in compliance with local and industry regulations helps you avoid legal issues that may include:


*   Lawsuits that could result in the termination of your business
*   Work bottlenecks that significantly impact your business profitability
*   Tremendous legal fees


There are various legal issues you could face by being out of compliance, and their ramifications can cause total financial ruin.


#### Data Security


Many industries, especially those that comprise the financial sector, have regulatory bodies that are dedicated to dictating compliance requirements in order to protect the personal and financial data of customers.


The financial industry is especially rapidly transforming into a digital space where services are offered in the cloud, and with the evolution toward digital means comes the heightened risk of hacking and other digital attacks.


#### Reputational Risks


The details surrounding high-profile lawsuits and data breaches are public information, and the worse the breach or lawsuit, the more publicity the issue receives. In order to protect the reputation of your business or brand among your consumers, you must avoid compliance risk.


## The 4 Most Common Types of Data & Financial Compliance Risks


Below are some of the most common compliance risks businesses face, particularly those that handle the personal or financial information of consumers on a regular basis.


### Disclosure of Personal Health Information


The US Department of Health and Human Services (DHHS) requires the protection of sensitive medical information. If your company has access to any customer’s or patient's personal medical information, you are obligated to be in compliance with HIPAA regulations.


Some common causes of HIPAA breaches include:


*   Losing or misplacing physical patient paperwork documents
*   Lost or stolen electronic devices containing sensitive information
*   Unauthorized breaches of access to patient information by either renegade employees or hackers


The DHHS regularly adds to and changes the terms of HIPAA compliance to conform with changes in society and technology. HIPAA compliance laws around digital devices didn’t exist in the same way they did even 20 years ago.


With that being said, if you are a company with access to information that falls under HIPAA privacy laws, you should stay updated on any changes to HIPAA compliance.


### Credit and Debit Card Data Breaches


Credit or debit card data breaches happen when personal card data is accessed by an unauthorized individual. Some of the data that is put at risk includes the name and address of the card owner, as well as the card number itself, its expiration date, and its verification code.


Hackers are constantly trying to hack financial information in order to commit theft and fraud. Credit and debit card data breaches are taken quite seriously, and no one is immune. Even Equifax, one of the largest credit bureaus in the United States, suffered a [data breach in 2017](https://www.bankrate.com/finance/credit-cards/how-safe-is-your-data/#:~:text=On%20Sept.,later%20raised%20to%20147%20million.). that exposed the sensitive financial information of over 147 million of its consumers.


Some of the data exposed in the breach included:


*   Names
*   Addresses
*   Social Security numbers
*   Dates of birth
*   Credit card numbers


All of that information could be used by hackers to commit either identity fraud or other financial crimes. Therefore, the Payment Card Industry (PCI) Security Standards Council (SSC) has specified PCI data security standards that companies should adhere to. By following these standards, companies minimize the risk of data breaches.


### Data Privacy Law Violations


Data privacy laws are another somewhat-new evolution within the compliance space brought about due to technological advancements.


Advertisers and businesses of all industries use consumer data to drive profits. The easier it is to target niche audiences based on their interests according to data, the easier it is for companies to sell services or products, and the easier it is to enhance profitability.


A few years ago, the EU introduced the General Data Protection Regulation (GDPR), one of the toughest privacy laws in the world. It forces lawfulness, transparency, and fairness by protecting the personal data of consumers, and non-compliance with its standards comes with hefty ramifications.


### Damage to Critical IT Systems from Natural or Man-Made Disasters


Natural disasters, and sometimes man-made ones, too, such as facility fires, are unavoidable, but when and however disasters occur, IT systems sometimes take damage. Physical damage to IT systems, such as damage to servers or other infrastructure, puts customer data and sensitive financial information at risk.


There isn’t necessarily a surefire way to avoid accidental disasters: After all, if there were, they wouldn’t be called accidents. Still, you can and should have a plan in place in the event disasters occur, which should include ways to back up your data and replicate data in the event of damage.


## Using Visualping to Stay on Top of Financial Compliance Laws and Regulations


Whenever an accident, disaster, data breach, or some other detrimental event occurs, compliance directors create new internal regulations in response as a way to protect consumers and companies. However, it’s practically impossible for one person to stay current on the ever-changing field of compliance, which is why you should use technology as an aid.


Visualping is a [regulatory intelligence software](https://visualping.io/regulatory-intelligence/) monitoring tool that can help you and your compliance team stay current on any changes to compliance laws that affect your business. You can also use it for [website defacement monitoring](https://visualping.io/website-defacement-monitoring/).


Visualping works by tracking changes made to websites. For example, if you want to stay updated on any changes to a page on the Department of Health and Human Services’ website, you can do so with Visualping!


![Monitoring the Department of Health and Human Services’ website using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-136-img2.png)


To get started with [Visualping](https://visualping.io/), simply paste the URL you want to track into Visualping’s search bar. Establish the frequency with which you want Visualping to crawl the page for any changes. Based on the parameters you establish, Visualping will do a regular crawl of the URL, and if it detects any changes to the verbiage, it will send you a report. Visualping tracks changes by comparing older versions of the webpage to any new ones.


![Configure settings and provide an email to monitor the Department of Health and Human Services’ website using Visualping.](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-136-img3.png)


### Staying Updated on Compliance Doesn’t Have to Be a Challenge


Gone are the days when you’d be stuck in a gray area trying to figure out if you were still in compliance with industry standards. With Visualping, it’s never been easier to make sure that you and every employee in your company are updated on current compliance laws. Get started with Visualping today.


Financial compliance regulations can lead to serious legal consequences if not adhered to, learn more about how to mitigate these common risks with Visualping.

What Is Financial Compliance? What Businesses Need to Know

What Is Financial Compliance? - Visualping



Is the domain you need unavailable? Whether you’re trying to find the perfect domain name for your online presence, or simply waiting for availability to return to an online service you rely on, getting a notification when a domain becomes available is a short-cut to achieving your goals.

That's where [Visualping](https://visualping.io) comes in - a powerful tool that ensures you find out as soon as a domain is available. Get notified when a domain is available with Visualping, and say goodbye to missed opportunities!

## The Importance of Domain Availability Notifications

Securing a desired domain name promptly is crucial for businesses and individuals alike. The availability of a domain directly impacts your online branding, visibility, and credibility. When a domain you've been eyeing becomes available, being notified as soon as possible gives you a competitive edge. Visualping's domain availability monitoring helps you stay one step ahead of the competition. 

Monitoring a domain’s service availability is equally important. In many cases, a domain that is down or currently blocked may not have a short timeline for reinstatement of services. There’s a reasonable chance that every time you manually visit the domain to check for availability, the site is still down. What a waste of time! [Visualping](https://visualping.io) can automate this process so you’re certain to get a notification as soon as the site is ready for you.

#### Step 1: Input the Domain Into the Search Bar on the Visualping Website

First, open a web page in your browser and copy the domain from the address bar. Then, visit the [Visualping website](https://visualping.io/) and paste the domain into the designated search bar to access the viewfinder, where you can select the specific section of the page you wish to monitor. In this example, we are using a domain that is experiencing a “Bad URL” error; the domain is unavailable.

#### Step 2: Determine the Area Section You Wish to Track

To start receiving notifications, choose the specific area of the page that you are most interested in monitoring. One advanced setting that may come in handy is to set the alert threshold to a high value; this will ensure you’re only alerted when there’s a large change; such as the domain coming online.

![Monitor domain availability using Visualping](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-195-img1.png)

#### Step 3: Specify the Monitoring Frequency Preferred by Visualping

Next, inform Visualping of the frequency at which you would like the page to be checked for any changes. You have the flexibility to set a time interval as short as five minutes or as long as a month, allowing you to receive notifications at your convenience.

#### Step 4: Provide Your Email Address for Notification Delivery

In order to receive notifications from Visualping, you must provide a valid email address. Be sure to enter an email account that you regularly check, guaranteeing that you receive all email notifications.

## Conclusion

In the realm of securing the perfect domain name, [Visualping](https://visualping.io) is the ultimate ally. With Visualping, you gain the benefits of real-time notifications, ensuring you never miss an opportunity to claim your desired domain. Be proactive, because when it comes to domain availability, time is of the essence. Sign up for Domains come and go, but with Visualping's domain alerts, you'll always be in command of your online presence.


Get a domain availability notification with Visualping, the best tool for monitoring web pages. Never miss a chance to get the domain you want when it becomes available.

How to Get Notified When a Domain is Available - Visualping

How to Get Notified When a Domain is Available



#### The debut of several new tech tools is making it easier to sign up for the Covid-19 vaccine nearby – some more helpful than others.

#### Check out the top tools to snag a slot in your area: Facebook groups, maps and alerts.


By May 1, the United States aims to have Covid-19 vaccines widely available to all U.S. adults. But that doesn’t mean signing up for the vaccine hasn’t been a fiasco.

The onset of 2021 saw mass confusion and frustration as the most vulnerable struggled with poorly designed websites, broken links and endless series of portals to click through. Each state had to organize its own eligibility groups, phases or tiers, and slap together its own distribution plan. Disjointed sign up systems and buggy websites fueled confusion as people scrambled to secure a shot.

That's why tech conassiours like Joanna Stern, from the Wall Street Journal, and Geoffrey A. Fowler, from The Washington Post, reported numerous tools to make it easier for people to sign up for the vaccine. The best of which are organized here, into three general categories: **Facebook groups**, **maps** and **alerts**.

With eligibility groups pouring in, it's a good idea to set a plan in motion as to how you'll **vamp-up your strategy to sign up for the vaccine in your area**.

Read on for the top tips and tricks.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-33-img2.jpg)

##### Top Tools to Get the Vaccine Near Me

* **Facebook groups** are handy for connecting with your community to learn general vaccine information. Group members also post when local pharmacies release a surge of new appointments. Keep in mind you’ll be sifting through posts and comments to find the information you want. Be on high alert for vaccine misinformation -- Facebook is ridden with it.

* **Maps**, such as Google and Apple Maps, provide users with geographical views of nearby locations that could be administering shots. But the results are not real-time, and they don't tell you if slots are actually available.

* **Alerts** from tools like **[Visualping](https://visualping.io/)** and **Dr. B** notify you the moment slots become available. Visualping lets you monitor vaccine-related pages and [be alerted when they change](https://visualping.io/blog/how-to-be-alerted-of-covid-19-vaccine-availability-in-your-local-pharmacy/), such as for slot openings or eligibility group updates. Dr. B, depending on your eligibility, can alert you of leftover shots in your area.

Below are the pros and cons of how these tech tools make it easier for you and your loved ones to get vaccinated. 

#### Facebook Groups: Pros

"Facebook groups are your best friend", Joanna Stern, from the Wall Street Journal, [has said](https://www.wsj.com/articles/booking-a-covid-19-vaccine-more-tools-and-tips-plus-help-from-apple-facebook-and-google-11616068801).

Out of the fog of mass confusion, many have turned to local Facebook groups to try and sign up for a vaccine appointment.

Group members come together and post as soon as they see a surge of slots become available at the local pharmacy. Moderators in the New Jersey group, for example, post screenshots of CVS openings daily, at around 5 and 6 a.m.

You’ll also find questions about general vaccine information, accompanied with a series of answers from local folks in the comment thread. Facebook groups are a thrumming vessel for helpful Covid-19 vaccine information from the community.

Once you find a Facebook group for your area, simply go to the Discussion tab and refer to the “Recent Posts” to see the latest activity.

##### Cons

There are several things to keep in mind when using Facebook groups.

For one, not every city or state has a group.

And, for some, particularly the groups where access to vaccines is more scarce -- like Florida, Oregon and Philadelphia -- the feed is extremely active. You may have to sift through a slew of questions and answers until you find the post or comment that’s most relevant for you and your situation.

Geoffrey A. Fowler, from The Washington Post, says, while Facebook is useful, it's also "[a hotbed of vaccine misinformation](https://www.washingtonpost.com/technology/2021/02/12/covid-vaccine-appointment-websites/)." Pages discouraging the shots remain easy to stumble upon. When researching vaccine information on Facebook, be sure to check the facts with trusted news and medical organizations.

#### Maps: Pros

For viewing local vaccination sites, tech tools which map features are incredibly useful. Big tech giants Apple and Google have released geographical map views of vaccine sites in your neighbourhood.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-33-img4.jpg)

In **Apple Maps**, which is accessible through an iPhone or iPad, you can search suggestions for vaccine locations and see the results plotted out on a map. Attached to each location is its address, hours, phone number and a link to its website.

Apple sources the information from the US Centers for Disease Control and Prevention’s VaccineFinder, which is operated by Boston Children’s Hospital.

**Google Maps** is very similar. Enter a query for “Covid vaccines” and you’ll get a list of potential locations administering shots in your neighbourhood. Like Apple Maps, each location comes with an info card of their address, hours and even eligibility information.

Google sources its vaccine locations through working with "government agencies and retail pharmacies" to provide the data.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-33-img3.jpg)

##### Cons

The maps are extremely useful tech tools in making it easier to spot local sites administering shots.

But they [don’t tell you if doses are actually available](https://visualping.io/blog/how-visualping-compare-facebook-apple-google-covid-vaccine-tools/) at a given site. To do that, you have to click the location's website from the map, then manually check the appropriate pages for open slots in its vaccine schedule.

To be [monitor vaccine slots and be alerted when they change](https://visualping.io/blog/where-to-sign-up-coronavirus-vaccine-top-pages/), more than 80,000 Americans, across the U.S., use Visualping to sign up for appointments before they vanish. There’s more on this below.

The maps are also not **not real-time**. The only real-time data you’ll find here is current traffic conditions.

#### Alerts: Pros

Snagging open vaccine appointments has often been the trickiest part of the vaccination process. Tech tools like Visualping and Dr. B address these challenges by sending you real-time alerts of available shots.

Visualping, [a website change detection tool](https://visualping.io/faq), has been [covered extensively by major news publications](https://visualping.io/press), such as The Wall Street Journal, NBC and Fox News.

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-33-img6.jpg)

It’s an online tool that sends you alerts when local vaccine slots become available. You can also monitor updates to your area’s eligibility groups and new vaccine locations.

But you can really monitor and receive alerts of anything -- including updates to your area's eligibility groups and new vaccine locations. It's up to you which pages you monitor.

But you can really monitor and receive alerts for a [variety of purposes](https://visualping.io/blog/best-free-website-change-detection-monitoring-tools/), including [monitoring Facebook pages](https://visualping.io/blog/how-to-monitor-facebook-pages/) to receiving [in stock alerts](https://visualping.io/blog/in-stock-alert-track-product-availability/) for your favourite product. It’s up to you which pages you monitor.

Depending on the frequency you choose, the alerts are real-time. Visualping offers a free plan, as well as several [paid plans for higher frequency monitoring](https://visualping.io/pricing).

When new slots become available, such as at your local pharmacy, Visualping sends you an email with a screenshot of the highlighted changes, and a link to navigate straight to the monitored page to take action. 

![image](https://cms-service-strapi-uploads.s3.us-west-2.amazonaws.com/blog/post-post-33-img5.jpg)

**Dr. B** is another vaccine tool that sends you alerts. It works with local vaccine providers to alert you of extra leftover doses. All you do is sign up on the website, providing your phone number and a few other pieces of information. Depending on your eligibility, Dr. B send you a text alert of an extra dose.

Visualping and Dr. B connect anybody to these alerts – regardless of whether you’re on Facebook, or if you have Apple products. For Visualping, you just need an email and access to a mobile or desktop. For Dr. B, you need a phone number and access to a mobile and/or desktop.

If you receive an alert from Visualping or Dr. B, act fast -- vaccine slots can vanish within seconds.

##### Cons

Visualping or Dr. B don't geographical map views of local vaccination sites.

#### Best Tools to Get the Vaccine Near Me: Conclusion

While Facebook groups and maps help people learn about vaccines and where they may be able to get vaccinated, they’re not the only gadgets to leverage in your mission to sign up for the vaccine.

Perhaps it’s not so much a matter of comparing the tools, but using them together, in tandem, to fashion together the optimal vaccination strategy. Maps can provide you with a pool of nearby vaccine sites, and, if slots are full, Visualping can tell you exactly when to sign up. Use Facebook groups and Dr. B on the side to increase your chances of signing up for the vaccine as soon as possible.



The top tech tools to sign up for the Covid-19 vaccine near me, using Facebook groups, maps and alerts.

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