8 Online Reputation Monitoring Tools for Business (2026)

The Visualping Team is the content and product marketing group behind Visualping, a website change monitoring platform used by over 2 million users and 85% of Fortune 500 companies. Our team combines expertise in competitive intelligence, digital marketing, and web monitoring to help businesses stay informed about the changes that matter most. This article was originally written by Emily Fenton and has been updated to reflect current tools, pricing, and industry data.

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Disclosure: This article is published by Visualping. Visualping is one of the tools featured in this comparison and is listed among the options below. We have made every effort to provide accurate, balanced information about all tools to help you make an informed decision.

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Your brand reputation is one of your most valuable business assets. In a digital landscape where 93% of consumers read online reviews before making a purchase and where a single negative review can deter up to 30 potential customers, monitoring what people say about your business online has never been more critical.

But reputation monitoring extends beyond your own brand. Understanding what customers say about your competitors provides strategic competitive intelligence that can shape your positioning, messaging, and product development.

The challenge? The internet is vast. Manually tracking every review site, social platform, news outlet, and forum where your brand might be mentioned is practically impossible at scale.

That's where online reputation monitoring tools come in. These platforms automate the process of tracking brand mentions, reviews, and online conversations, giving you the insights needed to protect your reputation and gain competitive intelligence.

This guide covers eight reputation monitoring tools with different strengths, price points, and use cases to help you find the right fit for your business.

Quick Comparison: Pricing and Key Features

Tool	Starting Price	Best For	Key Strength
Visualping	Free (paid from $10/mo)	Website change monitoring	Visual change detection for web pages
SentiOne	Custom pricing	Enterprise social listening	AI-powered sentiment analysis in 75+ languages
Reputology	$49/mo	Multi-location businesses	Review site aggregation and response
ReviewPush	$39/mo	Small to midsize businesses	Multi-site review monitoring
YouScan	Custom pricing	Visual brand monitoring	AI image recognition for logos in photos
BrandMentions	$49/mo	Brand and competitor tracking	Real-time alerts across web and social
GatherUp	$99/mo	Local businesses and agencies	Review generation and NPS tracking
ReviewsOnMyWebsite	$9/mo	Website review display	Review widgets and automated requests

Pricing verified January 2026. Contact vendors for current rates and enterprise options.

Why Online Reputation Monitoring Matters in 2026

The data on consumer behavior makes a compelling case for reputation monitoring:

Reviews drive purchasing decisions. According to BrightLocal's 2025 Local Consumer Review Survey, 71% of consumers regularly read reviews for local businesses. The same study found that consumers spend an average of 13 minutes and 45 seconds reading approximately 10 reviews before deciding to trust a business.

Trust requires active management. Consumer trust in online reviews has evolved. BrightLocal found that while 79% of consumers trusted reviews as much as personal recommendations in 2020, this figure has dropped to 42% in 2025. This shift means businesses must work harder to demonstrate authenticity and respond thoughtfully to feedback.

Response time matters. Research indicates that 53% of customers expect businesses to respond to negative reviews within one week, with one in three expecting a response within three days. How you respond to criticism often matters as much as the criticism itself.

Reviews impact revenue directly. Studies show that a one-star increase in ratings can lead to a 5-9% rise in revenue, while businesses with 4+ star ratings generate 32% more revenue than those with lower ratings.

8 Online Reputation Monitoring Tools

1. Visualping

Visualping is a website monitoring tool that tracks visual and text changes on any webpage. While not a traditional reputation management platform, it offers unique capabilities for monitoring online reputation through website change detection.

How it works for reputation monitoring:

Visualping monitors specific pages for changes and sends email alerts with highlighted screenshots showing exactly what changed. For reputation monitoring, this means you can track:

• New reviews appearing on review sites like Yelp, Google, or industry-specific platforms
• Changes to your brand's search engine results pages via SERP monitoring
• Competitor website updates, pricing changes, and new announcements
• News mentions and press coverage
• Social media profile updates

Standout features:

• AI-powered change summaries that explain what changed in plain language
• Customizable monitoring frequency (from daily to every 2 minutes on business plans)
• Visual highlighting that shows exactly where changes occurred on a page
• Support for monitoring pages behind logins with browser extension

Pricing:

• Free plan: 150 checks/month for up to 5 pages
• Personal plans: Starting at $10/month for 1,000 checks
• Business plans: Starting at $100/month for 20,000 checks with team features

Best for: Businesses that want to monitor competitor websites, track SERP visibility, and receive alerts when new reviews appear on specific pages.

Limitations: Unlike dedicated review management platforms, Visualping doesn't aggregate reviews across sites into a single dashboard or provide direct response capabilities.

2. SentiOne

SentiOne is an AI-powered social listening and customer service automation platform designed for enterprise brands.

How it works:

SentiOne monitors online conversations across social media, news sites, blogs, forums, and review platforms in real-time. Its AI analyzes mentions for sentiment, helping brands understand not just where they're being discussed, but how people feel about them.

Standout features:

• Monitoring in 75+ languages with industry-leading natural language processing (94% accuracy rating according to Papers with Code)
• Conversational AI capabilities with chatbots and voicebots for customer service automation
• Real-time sentiment analysis across millions of mentions
• Direct response capabilities from within the platform

Pricing:

SentiOne offers custom pricing based on business needs. Contact their sales team for quotes on Listen (social monitoring) and Automate (conversational AI) products.

Best for: Enterprise brands managing reputation across multiple markets and languages who also want customer service automation.

Limitations: Pricing is not transparent, and the platform may be more complex than smaller businesses need.

3. Reputology

Reputology is a review monitoring platform designed specifically for multi-location businesses like restaurant chains, hotels, healthcare networks, and retail franchises.

How it works:

Reputology aggregates reviews from major platforms including Google, Facebook, Yelp, TripAdvisor, and industry-specific sites into a single dashboard. It tracks reviews for all your locations and provides analytics to identify patterns and areas for improvement.

Standout features:

• Centralized review monitoring across 100+ review sites
• Location-by-location performance comparison
• Text analytics to identify root causes of positive and negative feedback
• Direct response to Google and Facebook reviews from the platform
• Automated email notifications for new reviews

Company note: Reputology was acquired by ASG Technologies in February 2019 and continues to operate as a standalone product.

Pricing:

• Professional plan: $60/seat/month (up to 3 seats)
• Agency plan: $40/seat/month (for agencies managing multiple clients)

Best for: Multi-location businesses that need to monitor and respond to reviews across many sites and locations from one dashboard.

Limitations: Primarily focused on review monitoring rather than broader social listening or web monitoring.

4. ReviewPush

ReviewPush is a cloud-based review monitoring tool designed for small to midsize businesses with multiple locations.

How it works:

ReviewPush collects reviews from sites like Google, Facebook, Foursquare, TripAdvisor, and others into a single dashboard. Users receive email alerts for new reviews and can track performance across locations with multi-level reporting.

Standout features:

• Multi-site monitoring with automatic alerts
• Performance tracking by location, region, or district
• Review response via email
• Missing profile alerts when business listings are incomplete
• Buffer integration for social media coordination

Pricing:

Starting at $39/month with plans scaling based on number of locations monitored.

Best for: Small to midsize businesses, particularly those in hospitality, retail, or food service, that need straightforward review monitoring without enterprise complexity.

Limitations: Limited integrations compared to larger platforms; no social listening beyond review sites.

5. YouScan

YouScan is a social listening platform with industry-leading visual AI capabilities that can identify brand logos and products in images.

How it works:

Beyond traditional text-based monitoring, YouScan's Visual Insights technology uses AI to detect brand logos, products, scenes, and activities in photos shared across social media, even when the brand isn't tagged or mentioned in text.

Standout features:

• Visual Insights: AI-powered image recognition that finds your brand in photos
• Sentiment analysis with trends detection
• Smart alerts for important changes in brand perception
• Virtual AI analyst (Aina) that delivers automated insights

Client base: YouScan serves over 600 customers globally including Nestle, L'Oreal, PepsiCo, Google, Coca-Cola, Samsung, and McDonald's.

Pricing:

Custom pricing based on monitoring needs. Contact YouScan for quotes.

Best for: Consumer brands whose products appear frequently in user-generated photos and videos, such as food and beverage, beauty, fashion, and consumer electronics.

Limitations: Enterprise pricing may be out of reach for smaller businesses; visual monitoring is most valuable for consumer products.

6. BrandMentions

BrandMentions is a brand monitoring and social listening tool that tracks mentions across social media, news, blogs, videos, and the broader web.

How it works:

BrandMentions searches the internet for mentions of your brand, competitors, or any keywords you specify. It provides real-time alerts, sentiment analysis, and competitive intelligence features.

Standout features:

• Real-time alerts for brand mentions across web and social
• Sentiment analysis to gauge positive vs. negative mentions
• Competitor monitoring to track rival brand perception
• Influencer identification within your niche
• White-label reporting (on higher-tier plans)

Pricing:

• New Business: $49/month (1 project, 2 keywords, 3,000 mentions)
• Growing Business: $79/month (3 projects, 7 keywords, 25,000 mentions)
• Company: $299/month (10 projects, 50 keywords, 500,000 mentions, white-label reports)

Best for: Marketing teams that need comprehensive brand and competitor monitoring across the web without enterprise-level complexity or pricing.

Limitations: Historical data access is limited on lower-tier plans; some users report needing to refine keyword filters to reduce irrelevant results.

7. GatherUp

GatherUp (formerly GetFiveStars) is a customer experience and review management platform focused on generating reviews and gathering customer feedback.

How it works:

GatherUp takes a proactive approach to reputation management by helping businesses request and generate reviews through automated email and SMS campaigns. It also monitors existing reviews across major platforms and provides NPS (Net Promoter Score) tracking.

Standout features:

• Automated review request campaigns via email and SMS
• NPS score tracking and customer feedback surveys
• Review monitoring across Google, Facebook, and other platforms
• Website widgets to display reviews and boost conversions
• White-label options for agencies

Company note: GatherUp was acquired by Traject in 2019 and serves both individual businesses and agencies managing multiple client locations.

Pricing:

• Single location: Starting at $99/month
• 5+ locations: $300/month ($60/location)
• 11+ locations: $495/month ($45/location)

Best for: Local businesses and agencies that want to proactively generate more reviews while monitoring their existing reputation.

Limitations: More focused on review generation than comprehensive social listening or web monitoring.

8. ReviewsOnMyWebsite

ReviewsOnMyWebsite is a review management tool focused on collecting, managing, and displaying reviews on your website.

How it works:

The platform monitors reviews from Google, Facebook, Yelp, and TripAdvisor, aggregating them into a central dashboard. It also provides tools to request reviews from customers and display them on your website through customizable widgets.

Standout features:

• Centralized dashboard for managing reviews across platforms
• Automated email and SMS review request campaigns
• Google reviews widget for embedding reviews on your website
• Response management from a single location

Pricing:

Starting at $9/month for basic features, with plans scaling based on review volume and features needed.

Best for: Small businesses that want an affordable way to collect more reviews and display social proof on their website.

Limitations: Less comprehensive monitoring than enterprise tools; focused primarily on major review platforms rather than broader web monitoring.

How to Choose the Right Reputation Monitoring Tool

The best tool for your business depends on several factors:

Consider your primary use case:

• Review monitoring and response: Reputology, ReviewPush, GatherUp
• Review generation: GatherUp, ReviewsOnMyWebsite
• Social listening and sentiment: SentiOne, BrandMentions, YouScan
• Website and SERP monitoring: Visualping (see our guide to SEO reputation management)
• Visual brand monitoring: YouScan

Consider your business size and budget:

• Small business/startup ($0-50/mo): ReviewsOnMyWebsite, Visualping (free), BrandMentions (entry tier)
• Growing business ($50-150/mo): ReviewPush, GatherUp, BrandMentions
• Multi-location/Enterprise ($150+/mo): Reputology, SentiOne, YouScan

Consider your locations:

• Single location: ReviewsOnMyWebsite, BrandMentions, Visualping
• Multiple locations: Reputology, ReviewPush, GatherUp

Combining Tools for Comprehensive Coverage

Many businesses find that no single tool covers all their reputation monitoring needs. A common approach combines:

1. A review management platform (like Reputology or GatherUp) for monitoring and responding to reviews
2. A social listening tool (like BrandMentions or SentiOne) for broader brand mention tracking
3. A website monitoring tool (like Visualping) for tracking competitor changes and SERP visibility

This layered approach provides comprehensive coverage while keeping costs manageable by using specialized tools for their core strengths. For a deeper dive into building your monitoring stack, see our guide to competitive intelligence sources.

Key Takeaways

Online reputation monitoring has become essential for businesses of all sizes. The statistics are clear: consumers rely heavily on reviews, and how you manage your online presence directly impacts revenue.

The tools covered in this guide offer different approaches:

• For proactive review generation: GatherUp and ReviewsOnMyWebsite help you collect more positive reviews
• For multi-location review management: Reputology and ReviewPush aggregate reviews across sites and locations
• For comprehensive social listening: SentiOne, YouScan, and BrandMentions track mentions across the broader web
• For website change monitoring: Visualping alerts you to changes on any webpage, including review sites and competitor pages

Start by identifying your primary pain point, whether that's not having enough reviews, missing negative feedback, or lacking competitive intelligence. Then select a tool (or combination of tools) that addresses that specific need within your budget.

Most platforms offer free trials, so take advantage of these to test which interface and feature set works best for your team before committing to a paid plan.

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Related Resources

Looking to expand your monitoring capabilities? These guides can help:

• Best AI Tools for Competitor Analysis
• How to Conduct a Competitive Pricing Analysis
• How to Monitor Facebook Pages
• How to Monitor Instagram Profiles
• Top Free Competitive Intelligence Tools

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Sources and References

• BrightLocal. (2025). Local Consumer Review Survey 2025. https://www.brightlocal.com/research/local-consumer-review-survey/
• Capital One Shopping Research. (2025). Online Review Statistics: Influence on Buying Decisions. https://capitaloneshopping.com/research/online-reviews-statistics/
• DemandSage. (2026). 30 Latest Online Review Statistics 2026. https://www.demandsage.com/online-review-statistics/
• Trustpilot. (2025). Trust Report 2025. https://corporate.trustpilot.com/trust/trust-report-2025

Pricing information sourced from vendor websites, G2, Capterra, and TrustRadius in January 2026. Contact vendors directly for current pricing and enterprise options.