Amazon Black Friday 2026 Dates, Prime Deals and Price Alert Guide

TL;DR: Amazon's Black Friday Week and Cyber Monday deal events run November 19 to 30, 2026, starting at 12:01 a.m. PST. Black Friday is Friday, November 27, and Cyber Monday is November 30. Prime members get 30-minute early access to Lightning Deals, and Amazon doesn't price match. Most November and December purchases can be returned through January 31, 2027. Add a Visualping alert to each Amazon product page to catch price drops.

Amazon runs Black Friday as a multi-day sale that ends on Cyber Monday. This guide covers what Amazon has confirmed for 2026, how last year's sale ran, Prime and Lightning Deal rules, price matching, holiday returns and deal alerts. If you're shopping more than one store, our Black Friday deal alerts guide covers the other big retailers.

Dates and policies in this guide come from Amazon's newsroom, press releases and help pages, checked on November 10, 2026.

Amazon Black Friday 2026 dates

Amazon's own Black Friday 2026 explainer puts Black Friday on Friday, November 27, and Cyber Monday on Monday, November 30. On November 9, Amazon announced in a press release that its Black Friday Week and Cyber Monday deal events run November 19 to 30. The explainer, updated November 10, says the sale starts at 12:01 a.m. PST on November 19. That's one day earlier than in 2025, when the sale opened on November 20.

So far, Amazon's 2026 calendar looks like this:

• October 6 to 7: Prime Big Deal Days, Amazon's fall sale for Prime members only, has ended.
• November 1 to December 31: Most purchases fall inside Amazon's 2026 holiday return window, with returns accepted through January 31, 2027.
• November 19 to 30: Black Friday Week and Cyber Monday deal events, starting at 12:01 a.m. PST on November 19.
• Friday, November 27: Black Friday.
• Monday, November 30: Cyber Monday.

How Black Friday Week ran in 2025

In 2025, Amazon ran its Black Friday Week and Cyber Monday deal events back to back, with Black Friday Week ending November 28 and the Cyber Monday deal event running through December 1. The sale opened at 12:01 a.m. PST on Thursday, November 20, according to Amazon's November 2025 press release. The 2024 sale had the same shape, running 12 days from November 21 through Cyber Monday, December 2.

Amazon Black Friday hours and Thanksgiving timing

Amazon has no Black Friday store hours to plan around. The company said in January 2026 that it would close its Amazon Go and Amazon Fresh stores and convert some locations to Whole Foods Market, so Amazon's Black Friday happens on Amazon.com and in the Amazon app.

Timing still matters online. The 2026 sale starts at 12:01 a.m. Pacific time (3:01 a.m. Eastern) on Thursday, November 19. Amazon plans 12 days of themed deal drops, and on Black Friday and Cyber Monday deals drop twice, at midnight and 8 a.m. PT. Thanksgiving (November 26, 2026) falls on day eight of the sale and Black Friday on day nine, so the deals keep running through the holiday.

What Amazon discounted for Black Friday 2025

Amazon's 2025 Black Friday preview listed up to 50% off select Amazon devices such as Echo, Fire TV, Kindle and Blink, up to 50% off select JBL and Canon electronics, and up to 40% off home entertainment from LG, TCL and Hisense. It also listed up to 50% off select Ninja kitchen appliances, Lancôme beauty products and artificial Christmas trees, and up to 40% off select toys from brands like MAGNA-TILES and Play-Doh. Those are "up to" figures on select items, so the discount on the exact model you want can be smaller.

Sales results from the year before point the same way. Amazon named Electronics, Toys and Beauty among its best-selling U.S. categories for the 2024 event, with the newest Echo Dot and Fire TV Stick 4K among its top products.

Prime, Lightning Deals and Prime Exclusive Deals

Prime matters most for Lightning Deals, Amazon's short, limited-quantity discounts. Outside Prime Day and Prime Big Deal Days, anyone can claim a Lightning Deal, and a deal can last as little as a few hours or end early when it sells out. Prime members get a head start, which Amazon's Prime benefits page lists as 30-minute early access to Lightning Deals on Amazon.com. The same page lists Prime Exclusive Deals, a running set of discounts that only members can claim.

Lightning Deals are limited to one per customer, and once you add one to your cart, you have 15 minutes to check out before the price goes back to the everyday Amazon price. When every discount is claimed or sitting in other shoppers' carts, a Join Waitlist button appears, and the Amazon app can notify you if a spot opens. Waitlist places are limited, so joining doesn't guarantee the deal.

Card offers are the other Prime perk to check. In 2025, Amazon offered Prime members a $250 gift card for Prime Visa on approval from November 10 to December 8, and cardholders with an eligible Prime membership earned 10% back or more on select deals through Prime Card Bonus. Card offers change each year, so read the current terms before you apply.

Price matching and holiday returns

Amazon doesn't offer price matching compensation. Its help page says Amazon compares its prices with competitors' and aims to meet or beat them, so it won't pay you the difference when another store is cheaper. Pre-orders have their own protection. Under the Pre-order Price Guarantee, qualifying items sold by Amazon.com are charged the lowest Amazon.com price offered between your order and the end of release day. Without price matching, timing is on you, so watch the product page before you buy.

Returns give you more room. Under Amazon's 2026 holiday return policy, most items bought from November 1 through December 31, 2026 can be returned until January 31, 2027, and Apple-branded products bought in that window until January 15, 2027. Outside the holiday window, most items have 30 days from delivery. The same page says most items can go back free at more than 8,000 locations.

How to get Amazon Black Friday deal alerts

Amazon's own alerts

Amazon's built-in alerts run through Alexa for Shopping, its AI shopping assistant, which is available to U.S. customers. You can ask it to set a price alert or auto-buy an item at a target price, and it will check prices regularly and either notify you or complete the purchase with your default payment method. Amazon's Black Friday FAQ also suggests saving items with the heart icon and setting deal alerts from your lists page, and says Alexa+ deal tracking sends notifications when watched items go on sale. For broader hunting, you can create a deal alert for a product type, such as noise-canceling headphones, and get daily updates when new matching deals appear.

These tools work inside your Amazon account, on Amazon's own listings. Category alerts arrive as daily updates, and auto-buy completes the purchase on its own when the price hits your target, so set that number with care.

Visualping for the exact product page

Visualping watches the exact Amazon product page you choose and alerts you when it changes the way you describe, such as a price below your number, a Lightning Deal badge or the item coming back in stock. You pick the check frequency, and email, webhook and Telegram alerts work on every plan, including Free. As of November 6, 2026, more than 2,500 Visualping accounts (excluding our own) were running more than 3,300 monitors on Amazon.com pages, and 62% of the monitors active for the full past 30 days recorded at least one change.

Our Amazon price tracking guide compares the main ways to track Amazon prices. For sold-out items, see our Amazon in-stock alerts guide. If you're shopping for a TV or laptop, watch the same model at a second store too, the way our Best Buy Black Friday guide sets it up.

Is a Black Friday price really the season's low?

A Black Friday label tells you an item is on sale, and it can't tell you whether the price was lower in October. In Visualping's daily price tracking from October 1 through Cyber Monday 2025, a third of Tech & Electronics deals had been cheaper earlier in the season than on Black Friday, across the retailers in our 2025 study. A monitor that runs from now until Black Friday gives you your own price record to judge each deal against.

Set up a price drop alert in four steps

Each monitor watches one product page, so start with the exact model, size and color you'd buy.

Watching an out-of-stock Amazon listing for a restock or a Black Friday price drop, set up from the Visualping homepage.

1. Paste the Amazon product page URL into the box on the Visualping homepage and click Go. A preview of the page loads.
2. In Alert me when, type what you want in plain language, such as "the price drops below $150 or a Lightning Deal badge appears", or pick one of the AI suggestions.
3. Pick how often to check in the Check: dropdown. Free plans check as often as hourly, and Personal 10K and Business plans as often as every 2 minutes.
4. Add your email under Send to and click Start Free Monitoring.

Each alert arrives with an AI summary of what changed, and writing a condition turns on Visualping's important-only filter, so you hear about the changes that match it. Repeat the steps for any backup model or color you'd accept. Free's 150 checks a month cover about six days of hourly checks on one page. Text-message alerts (US and Canada numbers) start on Personal 5K.

FAQs

When does Amazon Black Friday 2026 start?

Amazon's Black Friday Week starts at 12:01 a.m. PST on Thursday, November 19, 2026, and the Black Friday Week and Cyber Monday deal events run through November 30. Black Friday itself is Friday, November 27, eight days after the sale opens. In 2025, Black Friday Week started one day later, on Thursday, November 20.

Do I need Prime to shop Amazon's Black Friday deals?

Outside Prime Day and Prime Big Deal Days, anyone can claim a Lightning Deal. Prime members get 30 minutes of early access to Lightning Deals and can claim Prime Exclusive Deals, which non-members can't.

Do Amazon prices drop further on Cyber Monday?

Sometimes. Amazon's Cyber Monday deal event followed Black Friday Week directly in 2025, and Amazon's Cyber Monday 2026 FAQ says Cyber Monday has historically been one of the best times to find electronics and tech deals. Prices on a single item can move either way, so keep your monitor running through November 30. Our Cyber Monday deal alerts guide covers the rest of the weekend.

Does Amazon price match during Black Friday?

No. Amazon's pricing help page says it doesn't offer price matching compensation. Qualifying pre-orders sold by Amazon.com are covered by the Pre-order Price Guarantee instead.

What is Amazon's holiday return policy for 2026?

Most items bought between November 1 and December 31, 2026 can be returned through January 31, 2027. Apple-branded products bought in that window must go back by January 15, 2027.

How do I get an alert when an Amazon item drops in price?

Set a target-price alert with Alexa for Shopping inside Amazon, and add a Visualping monitor to the product page for checks on your schedule and a condition in your own words.