With competitor price tracking, inform your competitive strategy with the latest intel on your rivals’ prices.

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Introduction: Prices Changes and Serotonin

It’s scientifically proven good deals make consumers happier.

Thanks to the release of the “happy” hormone Oxytocin, customers get a rush of euphoria from using coupons. And it's addicting: 88% of American consumers used coupons in 2020.

If your competitor drops their prices for a product similar to yours, then customers may opt for the more affordable alternative. It isn't unusual for online shoppers to sign up for price drop alerts, to get notified when products they're eyeballing go on sale.

As such, your business needs to monitor competitor prices, too.

Why You Should Monitor Competitor Prices

In an increasingly competitive eCommerce space, monitoring competitors’ price changes on their website or marketplaces is essential in informing your pricing strategy on an ongoing basis. By getting notified of competitor price changes, you can respond promptly and stay competitive.

That's why online retailers will supplement their competitive strategy with automated competitor price tracking with tools like Visualping, and a handful of others in this post.

We’ll cover the benefits of competitor price tracking, and a rundown of the best price monitoring tools you should use to automate the research process.

Competitor Price Tracking, Explained

Competitor price monitoring, otherwise known as price intelligence, is the process of tracking variations in your competitors’ prices so you can analyze historical and current price changes. You use this analysis to then inform your own pricing strategy.

You can see how frequently competitors update their pricing, and the patterns over time. If they launch a new discount, you may want to match with your own. Price tracking lets you develop your own competitive intelligence to better position your product in the market, relative to competitors.

Why You Should Use Website Change Monitoring Tools

Competitor price monitoring tools track prices on eCommerce stores, marketplaces and competitor websites. They spare you from having to manually check these pages manually, and record your findings in a spreadsheet to spot patterns over time.

Compared to most price monitoring software available, website change monitoring tools are the most cost-efficient for small and middle-size businesses.

Compared to feature-dense price monitoring software, they offer a simple solution for tracking competitor prices, which you can tailor to your organization's needs. Visualping, for example, is an AI-powered website monitoring tool that can track any web pages you want, and automatically record the price changes in your Google sheets.

Website change detection tools are both multi-scenario and multi-industry:

• Multi-scenario: Besides price monitoring, they can be used as competitive intelligence tools more generally, for purposes such as for online reputation monitoring, and monitoring competitors’ websites for changes.

• Multi-industry: a web change detection tool can also be used to stay on top of updates in many industries, including in the regulatory and legal industry, compliance, finance and SEO.

Below is a list of the top price monitoring tools for 2025. While this list is not exhaustive, it’s a solid start to help you get started.

The Top Competitor Price Tracking Tools

Visualping

Visualping is an AI-powered website change monitoring tool that can be used as a competitor monitoring tool.

You simply tell the tool which web pages you want monitored – such as your competitors’ pricing pages, or their homepages to look out for discount advertisements – and it’ll notify you, via an email alert, when there’s a page change.

The alerts include an AI summary of the change, distilled in 2-3 lines, so you can understand the price update quickly. It also includes a screenshot of the page, with the changes highlighted.

Visualping is the quintessential example of a simple and easy-to-use competitor tracking tool. It’s kind to those of us who aren’t super tech savvy, and it doesn’t overload you and your team with an overload of overwhelming information: it simply monitors exactly what you want it to, and sends you alerts.

Real-Time Price Tracking

Unlike many other website change detection tools, Visualping offers real-time monitoring. You can check web pages and get notified as frequently as every 5 minutes. 3 times daily, or once daily, is common amongst its competitors.

Bulk Monitoring Features

Visualping also offers bulk monitoring, for companies looking to track many different competitors, and their advertised pricing from many different sites – marketplaces, price comparison sites, websites, etc. You can create, edit and manage jobs in bulk, making it easy to monitor more pages than you ever could before.

Customizable Features

Visualping also offers flexibility and customizable monitoring options. You can track any web pages you want, and you can monitor any specific parts of the page, too. This enables you and your team to only be notified of the changes you care about – you’re not being overwhelmed with a mountain of data and analysis you’re not looking for.

Visualping Pricing

For a monitoring tool with a smooth ease-of-use that offers real-time monitoring, Visualping is very reasonably priced.

For the Business plan, which offers bulk monitoring and the team collaboration options, it’s just $100/month.

That’s cheaper than the vast majority of its change detection competitors, who aren’t nearly as user-friendly, don’t provide real-time or bulk monitoring.

Interested in learning more about how Visualping can help ypu monitor competitors' prices? Contact our team today -- We'd be happy to help.

Competera

Competera is a strong contender for those looking for pricing comparison data, and for users looking to automate changes to their own pricing data, using the tool – that’s automated repricing.

It uses Deep Learning algorithms to help retailers set the most optimal prices for their products, based on demand and a number of other market factors. It also includes rule-based repricing, which you set in advance, and cause-effect analysis of price changes.

One thing to keep in mind with Competera is that it is not a website change detection tool, but a price monitoring software tool.

This means that you’re also looking at much more advanced features – complex analysis and reprising which, for those simply wanting to make their competitive monitoring processes more simple and efficient, might make them feel an uneasy loss of control.

Competera Pricing

It’s a price monitoring software, so you’re looking at a substantially heftier fee; their pricing is “custom,” meaning you speak to their sales team, they evaluate your individual business needs, and present you a number. That usually means it’s on the pricier side.

Fluxguard

Like Visualping, Fluxguard is another website change detection tool, which means it’s generally a more affordable and straightforward way to keep an eye on your competitors’ pricing changes.

Similar to Visualping, Fluxguard’s email reports include screenshots and extracted text changes for every monitored page. You can also review side-by-side HTML comparisons, screenshot sliders, network activity differences, and before-and-after side-by-side comparisons.

Also like Visualping, you can customize simple rules for your change alerts – to only monitor a part of the page, and limit alerts to certain keywords or web page elements, for example. Advanced reporting options are available, for sharing with your team members.

Team collaboration features are available via Slack integration, webhooks or API. You can add multiple users and collaborate with notes and flagging.

Keep in mind though that it is tailored to IT professionals and software developers – it’s not the easiest tool to use for non-tech savvy folks, looking for something user-friendly and easily manageable.

Fluxguard Pricing

Fluxguard is $99/month.

Skuuudle

Skuuudle is a cloud-based price monitoring software that monitors your competitors’ pricing and inventory, and allows you to set dynamic repricing rules, in response to the comparisons.

It also provides daily price and product insights. It’s actually loaded – it gives you a lot. Some teams might find it mind-boggling and a little paralyzing. What’s neat though is that they also provide an AI-supported quality team, to help guide you through the sheer mountains of analysis and information. However, they only provide online support during its business hours.

Skuuudle Pricing

It’s a price monitoring tool packed with advanced features, so it comes at a price.

It’s $399/month.

Versionista

Versionista is another website change detection tool – simple but advanced features, and at an affordable price.

It crawls web pages from its cloud, and sends change alert emails when it detects changes. You also get side-by-side comparisons that highlight code, content and design changes, so they’re easy to see and understand quickly.

However, Versionista does not provide real-time monitoring. By default, pages are checked about once per day. But, by clicking into each monitored site, expanding the "crawl options" area, you can choose a lower or higher frequency as needed.It is not the optimal tool for responding, as soon as possible, to competitor price changes.

Versionista Pricing

Versionista is among the more expensive website change detection tools, at $99/month.

Omnia Dynamic Pricing

Finally, Omnia Dynamic Pricing is another all-in-one automated price monitoring tool. It allows businesses to automate their pricing strategies through data collection, tracking pricing changes and setting custom repricing rules that take the pricing elasticity of every product into account. You also get pricing insights on different product ranges.

Omnia Dynamic Pricing may be a little easier to use among the price monitoring softwares, as it explains to the user how its algorithm works and has a comprehensive training system.

Pricing

It’s a price monitoring software that would be considered too expensive for a small-size company, with customized pricing.

Competitor Monitoring Tools: Final thoughts

Without the right tool at your disposal, price monitoring is next to impossible to do manually.

There are many competitor price monitoring tools available online. Some come packed with all sorts of features, such as automatic repricing and additional analysis. Others are more simple and straightforward, and focus on performing the monitoring process for you, giving you the space and freedom to make your own decisions.

Whatever tool you choose, competitor price tracking tools can give you invaluable insights into your competitors’ pricing and overall business strategies. Use pricing tools to generate more sales, grow your business, increase your market share, stay competitive, and improve your brand positioning

Interested in learning more about how Visualping can help ypu monitor competitors' prices? Contact our team today -- We'd be happy to help.